Customer Service Management
Resume:
Christina M. Ramos
Miami Beach, FL 33139
abqpud@r.postjobfree.com
Professional Experiences
Partnership Services & Fulfillment Coordinator, Orange Bowl Committee - Miami, FL (2009-Current)
Specialties: Sponsor fulfillment and activation, client services, event planning and management, budget forecasts and management,
promotions and sweepstakes, creative branding, marketing, advertising, media buys, VIP and corporate hospitality, product
packaging, client presentations and proposals, ROI recaps, game day and event operations, agency liaison, grant writing
Responsible for fulfillment of over 100 sponsor contracts including: American Airlines, Anheuser-Busch, AT&T, Bacardi, Bank of America,
Coca-Cola, Corona, Discover, FedEx, Frito Lay, ESPN, GEICO, Miller Lite, POWERADE, Nike, Reese s, Taco Bell, Toyota, Government entities
Serve as Orange Bowl Committee key liaison to all sponsors on a daily basis; service, foster and establish partner relationships
Report directly to the VP of Partnerships; Manage department budgets, ticket bookings, invoices, payments, and contracts
Manage information flow and communication of partner benefits to the organization, committee members and thi rd-parties
Responsible for all government grants and final grant reports totaling close to $1 million and all other sponsored foundation grants
Research target sponsors, and create proposals for over 30 events and programs; track/collect aspects of all activation for ROI and
recap purposes for all partners including affidavits, photographs, and program summaries; ability to manage client expectations
Oversee all sponsor programs, including but not limited to marketing rights, stadium exposure, media buys, special events and
campaigns, in-store promotions, game day and in-market activation, pregame, half-time, online promotions, sweepstakes, product
packaging, sponsored events, event permitting and insurance, in-game recognition, community initiatives, event activation, etc.
Excellent interpersonal, verbal and written communication skills; communicate effectively at all levels both internally and externally.
Forecast and track expenses and manage departmental budgets and those related to execution of sponsorship agreements
Spearhead and execute all sponsor/VIP gift programs and events: Golf Classic, VIP trips, South Beach Wine & Food Festival, etc.
Engaged in all organizational meetings to ensure that sponsors are receiving full benefits (hospitality, media coverage, d cor &
signage, sponsor suites, corporate tents, speaking opportunities, in-game benefits, activation footprints, logo recognition etc.)
75th Anniversary Coordinator, Orange Bowl Committee - Miami, FL (2007-2009)
Specialties: Event planning and management, syndication, film production, media buys, creative branding, copyrights, publishing and
distribution, website design and concept development, creation promotions and sweepstakes, media communications, public
relations, print design and layout, marketing and advertising, VIP hospitality, budget projections and management, contract
negotiations and fulfillment, archive conservation and curatorial displays, game day operations
Partners included: FedEx, Bacardi, Ryder, Baptist Health, Government entities
Reported directly to the Chief Marketing Officer; oversight of various sub-committees of over 36 influential members;
Worked directly with event, marketing and media agencies and gave creative direction to create branding for the 75th Anniversary
Double-hosted the 75th FedEx Orange Bowl and the FedEx BCS National Championship
Maintained 75th budgets of over $3,000,000, while optimizing opportunities for revenues and merchandising, in addition to
celebrating the historic milestone on a statewide and national level
Responsible for creation, coordination, management and execution of the following 75th Anniversary initiatives / platforms:
- 75th Anniversary Gala - 75th Anniversary Website (content and design conception)
- 75th Anniversary Kick-off Party and Movie Premiere http://www.75orangebowl.org/index.php
- 75th Anniversary Commemorative Book (Managed out, - 75th Anniversary Commemorative Art Design
content, design, publishing and distribution) (commissioned by artist Romero Britto)
- 75th Anniversary TV Show (local and national - 75th Anniversary special features in The Miami Herald and
syndication on CBS, ESPN and FOX Sports) Sports Business Journal
- 75th Anniversary All-Time Team with The Miami Herald - 75th FedEx Orange Bowl half-time and pre-game enhancements
- 75th Anniversary Speaker Bureau Series throughout - 75th Anniversary Longest Pass Promotion
Dade and Broward Counties (created promotional - 75th Anniversary Community Poster Contest Grades K-12
videos and informational collateral) - 75th Anniversary Archive Restoration and Dolphin Stadium Suite
Level Displays
Assistant Executive Director, Gator Gala, Gator Boosters, Inc. - Gainesville, FL (2006-2007)
Specialties: Event planning and management, sponsorship donations and fulfillment, creative branding, VIP and special guest
hostess, public relations, event operations
Partners included: UF Donors and UF Trustees, Gatorade, Pepsi, Nike, Panama Jack, Red Baron, Bacardi, Dodge, SunTrust
Excelled and was promoted to Assistant Executive Director for Gator Gala (largest fundraising event in UF history)
Responsible for coordinating and creating all communications, pre and post event
Served as Gator Boosters, Inc., representative to vendors, VIPs and distinguished guests
Vice-Chair of Public Relations and Promotions, ACCENT Speakers Bureau - Gainesville, FL (2006-2007)
Specialties: Media buys (radio, print, online, TV, outdoor), press conferences, event operations, solicitation of barter and trade deals,
creative branding, VIP hospitality, public relations & crisis management, medi a relations, talent recruitment, client services
Managed a 17-person committee and allocated an advertising and promotions budget of over $32,000 in media buys and barter
Reduced total budget by 25%; Created specialized strategies to enhance editorial coverage and media relationships
Official spokesperson for ACCENT Speakers Bureau; led press conferences prior to ACCENT shows
Responsible for identifying and recruiting speakers and working closely with talent managers including Dick Vitale and Al Sharpton
Responsible for publicity programs for statewide and nationwide media outlets; created and distributed press releases and media
kits; designed marketing collateral and promotional materials for each speaker
Christina M. Ramos
Committee Member, 100 Years of Gator Football - Gainesville, FL (2006-2007)
Specialties: Creative branding, product packaging, print design and layout, sweepstakes and promotions, event operations, marketing
Partners included: Gatorade, Pepsi, Nike, Panama Jack, Red Baron, Bacardi, Dodge, SunTrust
Offered insight and advice on Gator marketing campaigns for the 100 years including stadium renovations and marketing strategies,
Publix/Gatorade All-American campaign, The Gainesville Sun 100 Years Commemorative Book Campaign, the Pepsi campaign -
including programs and game day materials, Gator Walk Brick Project, and the National Championship marketing strategies
Overall Chair, March of Dimes GatorWalk with Coach Billy Donovan - Gainesville, FL (2005-2007)
Specialties: Event planning and management, sponsorship fulfillment, fundraising and sales, creative branding, VIP hospitality,
marketing, advertising, media buys, public relations, media liaison, recruitment and event operations
Partners included: Domino s Pizza, Burger King, COX Communications, and Paradigm Properties
Successfully raised over $50,000 campus-wide in only four (4) weeks for the March of Dimes
Secured the commitment of Head Basketball Coach Billy Donovan (and wife) as Honorary Walk Chair for 2006
Supervised a staff of 175 and managed a team of 50 Directors, covering al l departments
Official spokesperson for the March of Dimes Collegiate Council; public interviews with the media and students on a regular basis
Developed and created successful branding campaigns and media buys, including print, media, internet, and radio
Sponsor / VIP Hostess, New York Fashion Week and Miami Beach Fashion Week, IMG (2007-2009)
Specialties: Event management, VIP and special guest hospitality, customer service, event ope rations, fashion show logistics
Partners included: Mercedes-Benz, American Express, Vitamin Water/Glaceau, Havianas, DHL, Continental, Peroni, Lycra
Responsible for managing the American Express VIP hospitality sky box, hospitality tents, and VIP seating at all shows
Sponsor / VIP Services NFL Players Association, Super Bowl XLV (2011)
Specialties: Event management, VIP and special guest hospitality, client services, event operations, media relations
Partners included: Reebok, Panini, EA Sports
Responsible for managing VIP, sponsor, and media check in at PULSE Awards, and NFL Players Party during Super Bowl XLV
Marshall, Super Bowl XLI Miami, FL (2007)
Specialties: Event management, liability and waivers, customer service, game day operations, VI P and special guest hospitality
Responsible for waiver requests and event operations at NFL Experience
Marshall at Super Bowl XLI Driver s Party event
Marketing & Promotions Intern, University of Florida Athletic Association Gainesville, FL (2006 2007)
Specialties: Event management, game day promotions, presentations and giveaways, facility management, talent and sponsor
hospitality and relations, liability and waivers, marketing and advertising
Facilitated Division I marketing programs for all UF sporting events: basketball, football, softball, baseball, swimming and diving,
gymnastics, track and field, cross country, tennis, volleyball, and socc er (both men s and women s teams)
Responsible for executing marketing plans for up to five sporting events per week (including holidays and weekends), includin g
facility set-up and operations (lights and sound), strike, as well as overseeing sponsored pre-game and half-time show presentations
and promotions; UAA representative to game day sponsors, VIPs and talent
Assisted and operated special events including:
- 10th Anniversary of the 1996 Football National Championship
- Warner Brothers Gridiron Gators Movie Premiere
- 2006 Football National Championship Celebration
- 2007 Orange and Blue Spring Football Game
Scholastics
OHIO University Athens, OH
Professional Masters in Sports Administration Candidate
One of twenty students selected for the inaugural program intended to meet the needs of practicing sports professionals
University of Florida Gainesville, FL
Bachelor of Science in Recreation and Event Management
Minor: Health Education
UF International Sports Topics Rome, Italy
Selected to attend the UF program examining ancient sporting events and the origins of athletic competition and the influence on
modern sports
Leadership Positions, Honors & Awards
Board Member, Membership Chair, Habitat for Humanity Young Professionals of Greater Miami
Member, Junior Women s League of Miami
Three-time Employee of the Month, Orange Bowl Committee - Voted upon by entire staff
SAVANT UF, Leadership Honorary - A privilege bestowed upon UF s finest leaders
National Volunteer of the Year Award, March of Dimes
Member of the Year Award, Delta Zeta Sorority
UF Impact Award - Recognizing the most outstanding individual on campus
Runner-Up, UF Outstanding Female Leader - Selected from the entire student body
UF Distinguished Golden Gator Award - Selected by UF President; Limited to 90 students
Invited to attend the White House Leadership Conference, Washington, D.C.
COX Communications Hero of the Year Award - TV special and commercials
yndication, film production, media buys, creative branding, copyrights, publishing and
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