Edwin Bokuniewicz
Email: abqpsw@r.postjobfree.com
Address: ** ***** **** **** *******, CT. 06470
City: New York
State: NY
Zip: 10018
Country: USA
Phone: 203-***-****
Skill Level: Management
Salary Range: $85,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
EDWIN M. BOKUNIEWICZ
21 Adams Hill Lane, Newtown, Ct 06470 203-***-**** abqpsw@r.postjobfree.com
MARKETING EXECUTIVE
Marketing and Training Professional efficiently able to quickly analyze the sales requirements of niche markets and develop a synergistic plan to attract new business, drive existing revenue, and support existing company technologies in order to achieve consistently stellar results. Extensive knowledge of Digital Production Solutions with quality expertise in Commercial Print, In-Plant CRDs, Data Centers, Packaging, and significant Graphic Arts Segments and Vertical Markets in North America. Strong analytical and creative communication skills that easily facilitate aggressive strategic planning, marketing communications, and product launches. Expert in the implementation of strategic hardware and software solutions. Superior leadership abilities inspire teams to consistently achieve record results.
AREAS OF EXPERTISE
Strategic & Tactical Planning New Business Development Product Launch Market Research
Training Consumer Insights Product Development Pricing Collateral Marketing
Organizational Roadmaps Budgeting & Forecasting
Microsoft Office Suite Eloqua Adobe Competitive Analysis
PROFESSIONAL EXPERIENCE
RICOH AMERICAS CORPORATION, West Caldwell, NJ
Senior Marketing Manager, 2008- 2012
Developed and launched a Business Development Program. Trained and led Production Sales and Analyst teams, and Field Marketing Managers in promoting Professional Services Programs. Originated and delivered marketing strategies and plans; provided customer product support. Supported all training, product launches and national sales.
Key Accomplishments:
Established and managed the first Business Development Program at Ricoh.
Positioned Ricoh as a Solutions Provider in the production print market; expanded product line.
Built company`s first consumer market research and competitive business intelligence functions.
Grew business lines, developed customer marketing plans and consulted on workflows.
Delivered keynote addresses concerning Digital Printing and Communication Services Industry.
EASTMAN KODAK COMPANY, Rochester, NY
Business Development Manager, 2002-2008
Marketed and delivered the Business Development Program to Kodak customers. Launched and supported Web-to-Print BDS programs to drive variable data printing. Designed and implemented advanced BDS programs. Consulted with customers to drive their business plans in order to achieve new revenue streams.
Key Accomplishments:
Furnished keynote addresses at national events regarding cutting-edge concerns of the national Digital Printing and Communication Services industries.
Drove and generated over $33 million in revenue annually in the Northeast and Mid-Atlantic regions; first in target revenue over goals.
Introduced consultative selling to the digital print market, changing the way print was sold.
Achieved top Business Development Specialist Award for five consecutive years.
EDWIN M. BOKUNIEWICZ, Page 2
XEROX CORPORATION, Rochester, NY
Business Development Manager, 1995-2002
Marketed Xerox Digital Color Solutions to the graphic arts marketplace in North America. Developed and delivered the Graphic Arts Production Color Marketing Plan for North America. Introduced Production Color Variable Information printing with 1:1 concepts and techniques to the marketplace. Marketed and launched the first Xerox Production Color Digital Press and Wide Format Color Digital Printers. Revised customer training classes.
Key Accomplishments:
Engaged as a keynote speaker at Xerox customer events and various graphic venues.
Managed 3 solution managers, 24 graphic arts specialists, and 28 graphic arts sales reps.
Generated over $19.3 million in annual revenue, contributing to year over year growth of 105%.
PANTONE, INC, Carlstadt, NJ
Central Regional Sales Manager, 1994-1995
Responsible for developing training methods for all new associates.
Key Accomplishments:
Implemented an alternate channel sales division to expand the market share of the Pantone Matching System.
Penetrated non-traditional graphic arts establishments and non-core graphic arts establishments.
PRESENTATION TECHNOLOGIES, INC, Sunnyvale, CA
General Sales Manager, 1992-1994
Managed and supported the marketing of digital film recorders and film processors to an authorized dealer channel. Procured of new OEM products. Hired and trained sales reps, dealers and VARs. Authored Professional Reseller`s Guide and Software Training Manual.
Key Accomplishments:
Infiltrated the photo retouching graphic arts markets.
Sold digital photographic imaging technology to the Chicago Police Department.
EDUCATION
Lewis University, IL, Bachelor of Arts, Business Administration, Marketing
California Polytechnic State University, CA, Graphic Arts Advanced Certification
PROFESSIONAL DEVELOPMENT/RELATED EXPERIENCE
National Association of Lithographers & Printers
Printing Industries of America/Graphic Arts Technical Association
Craftsmen Club of NJ
Direct Marketing Association
Photo Marketing Association
Print On Demand
Delta Sigma PI Professional Business Fraternal Organization
Gamma Epsilon Tau International Graphic Arts Honor Society
Adjunct Professor at New York City College of Technology Management
Author, Printing News