Sales Manager

William Reid

Email: **********@********.***

Address: *** ******** ***

City: Celebration

State: FL

Zip: 34747

Country: USA

Phone: 407-***-****

Skill Level: Director

Salary Range: $80,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

WILLIAM C. REID

**********@********.*** 407-***-****

613 Mulberry Ave., Celebration, FL 34747

V.P LEVEL SALES & MARKETING EXECUTIVE

Dynamic and innovative sales and marketing professional offering 20 years of experience driving organizational growth, performance and profitability. Demonstrated success in both wholesale and retail sales and marketing. Possess and leverage strong analytical, collaborative leadership skills. Proven ability to build, manage and motivate large cross-functional teams and cultivate individual talents. Builds very strong working relationships with all clients, colleagues, and C-suite executives. Draws on years of entrepreneurial experience to perform all support, strategic planning and tactical initiatives.

Areas of expertise:

SALES - STRATEGIC PLANNING - PRODUCT RESEARCH, DESIGN & DEVELOPMENT - CHANNEL DIFFERENTIATION - NEW BUSINESS OPPORTUNITIES - BRANDING - MERCHANDISING - SALES PROMOTION - TRADE SHOWS & LAUNCHES - TRAINING - ORGANIZATIONAL LEADERSHIP - M&A

PROFESSIONAL EXPERIENCE

COVERQUIK TILE - Dallas, TX 11/2010 to 12/2012

Manufacturers & Distributes glass and stone mosaics as well as provides revolutionary setting systems.

VICE PRESIDENT, SALES & MARKETING

Co-founded and led innovative national mosaic tile distribution company. Managed all sales and marketing operations, including product innovation and development, branding, merchandising, training, and customer solicitation.

Successfully secured leading national logistical, customer, and brand footprint within 18 months of launch.

Grew company to include 110 distributor, retail, and major private label accounts such as Shaw Industries & Amazon.com.

Launched and sold innovative products & merchandising to multiple channels via unique trade show exhibits and dynamic sales presentations with timely and professional follow up

STONEXPRESS, INC. - Kennesaw, GA 2005 to 2010

Leading supplier of high quality natural stone to major distributors, private label accounts, and retailers.

VICE PRESIDENT, SALES & MARKETING

Built $12M national stone distribution company from ground up, with 8 direct reports. Led sales and marketing, merchandising, pricing, training, and channel strategy efforts. Key customers included Floor & Decor, Florida Tie, Carpet One, and many leading north American distributors.

Solicited and opened major leading Distributors from coast to coast within first 12 months of startup.

Developed & conducted training programs for customers on natural stone, sales, and merchandising to foster growth.

Spearheaded numerous successful product launches at major and regional trade shows and with key buying groups.

Identified customer channels and designed differentiated offerings, brands and merchandising to capture new sales.

REID MARKETING LLC - Celebration, FL 2006 to 2009

Independently-owned consulting firm.

FOUNDER/CONSULTANT

Elgin Butler Corp (TX), a 125 year old manufacturer of architectural building products- Served as Marketing Consultant to renew focus on market penetration, merchandising, product design, and brand enhancement. (1/07 to 6/09)

McIntyre Tile (CA), a founding artisan tile manufacturer based in Sonoma County- Served as Marketing Consultant to enhance product merchandising and grow customer footprint nationally. Designed and promoted innovative trade show exhibits and merchandising systems to capture new clients. Personally opened many new customers. (4/07 to 4/09)

Lone Star Mosaic Tile (TX), a pioneer manufacturer of porcelain mosaics- Served as Marketing Consultant to revamp and re-launch venerable manufacturer to the industry and tradesmen. Designed and outsourced new merchandising vehicles, brochures, catalogs. Promoted offering at several trade shows to capture new distributors. (8/07 to 4/09)

Harris-Tarkett Wood (TN), a leading wood floor manufacturer- Served as Marketing Consultant to rebrand and re-launch the venerable Harris Wood Co. as ArborCraft in the wake of new ownership. Advised and assisted in hiring, new brand and product line launch, and process improvements in merchandising, product design, and sales programs. (10/07 to 10/08)

FLORIDA TILE - Lakeland, FL 1988 to 2005

$150M+ manufacturer of ceramic wall and floor tile as well as mosaics, natural stone, and porcelain products.

VICE PRESIDENT, SALES & MARKETING (2000 to 2005)

Direct report to President/CEO. Led 12 sales representative and six marketing personnel responsible for managing and developing network encompassing 200+ independent distributor locations and 35 company-owned branches. Planned and managed annual marketing budget and oversaw pricing, channel strategy, profit margin and sales management activities.

Instrumental in facilitating two seamless acquisitions, first by Illinois Tools Works (ITW) and then by Milestone Capital Partners. Developed in-depth knowledge of M&A activities, ebitda, and ratios.

Worked cross-functionally with manufacturing group to achieve record sales results and earn show exhibit awards.

Implemented highly successful annual Distributor Design Council whereby a geographical and business model cross section of customers were hosted to offer invaluable insight, expertise, and field experience into product design plans.

Worked closely with and traveled internationally to key sourced-product vendors in Italy, Spain, and Turkey to identify new emerging trends, negotiate vendor agreements, and plan time sensitive, detailed product launches.

NATIONAL SALES MANAGER (1997 to 2000)

Promoted and expanded scope of responsibilities. Designed and developed high-ROI product promotions and programs to drive national sales and improve year-over-year (YoY) growth. Developed existing accounts and led team to continuously prospect for, identify and capitalize on new business opportunities. Established and maintained strong customer relationships. Conducted performance reviews and aligned sales representative`s quotas and incentives with broad-scale corporate objectives.

REGIONAL SALES MANAGER (1988 to 1997)

Controlled $16M region encompassing 12 northeast states and servicing 20 independent distributors and three subordinate sales representatives. Responsible for all product placement, merchandising and display sales. Designed and implemented incentive programs and provided numerous sales training and career development opportunities.

Achieved 20% YoY sales growth through proactive customer relationship management and penetration into and turnaround of poorly performing markets.

Positioned and sold more than 500 premium CenterPoint dealer displays in their introductory year to garner award.

CONGOLEUM CORP. - Kearny, NJ 1985 to 1988

Manufacturer of resilient sheet and tile flooring for both residential and commercial uses.

DISTRICT SALES MANAGER

Developed and managed six-state, $5M region servicing four independent distributors. Traveled with sales reps and provided ongoing training on product features and benefits as well as on sales calls to dealers, builders, and contractors.

Named -District Manager of the Year- for delivering superior sales and new product placement performance.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Business Administration (BSBA) - Stonehill College, N. Easton, MA

Karass Negotiating Courses

Dale Carnegie Public Speaking Course

AWARDS & RECOGNITION

District Manager of the Year, Congoleum Corp

Centerpoint Sales Award, Florida Tile

Exhibit of Show Award, Coverings Show, Florida Tile (The Jewelry Store)

Exhibit of Show Award, Carpet One Convention (Gallerie de Art)

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