Marketing Project

Sample resume provided by:

Career and Civic Engagement

Suzie Speaker

**** ****** ******, ********* #**** Rock Hill, SC 29730 803-***-**** *****.*******@********.***

SUMMARY OF SKILLS

Proficient in Adobe Photoshop Marketing Campaigns

Advanced InDesign applications Fundraising

Visual and verbal presentation skills Product Research

Press Release Writing/PR Kits MS Office Suite

EDUCATION

Bachelor of Science in Integrated Marketing Communication May 2012

Winthrop University, Rock Hill, SC GPA: 3.56

INTERNSHIP EXPERIENCE

Marketing Intern May 2011 August 2011

BMW Manufacturing Spartanburg, SC

Assisted with the planning of the new BMW X5 press launch, including conducting research for and helping

design an informational press booklet detailing downtown Greenville, SC

Outlined the framework for, and initiated the establishment of, an environmental preservation site at

BMW s Information Technology Research Center located at the CUICAR campus

Created press releases for newsworthy events and composed numerous letters of response to community

requests for donations

Mapped routes and prepared materials for Ride and Drive events used to introduce regional, national, and

international press to BMW vehicles

Public Relations Intern Spring 2010

Chevrolet Marketing Internship Program Winthrop University, Rock Hill, SC

Worked with fellow interns to develop an innovative marketing campaign for two Chevrolet vehicles

Created press releases, solicitation letters, thank-you cards, and media kits

Corresponded with local Chevrolet dealers for research purposes

Assisted with, and individually solicited donations for, a four-day campaign event

RELATED EXPERIENCE

Advertising Team Project Fall 2010

Advertising Copy and Layout Course Winthrop University

Worked with a team of five peers to design a three page magazine advertisement for a beauty product

Led brainstorming session to decide on appropriate layout for ad (content versus photo/design elements)

Researched competitor advertisements for similar products to ensure our design was original and cutting edge

Press Release Project Fall 2010

PR Writing & Production Course Winthrop University

Wrote press release to announce upcoming fundraiser event for local Greenway to community

Selected by Greenway team to be utilized in their campaign

LEADERSHIP EXPERIENCE

Vice President, Outdoor Adventure Club August 2010 Present

Secretary, Thomson Hall Council August 2008 May 2009

WORK EXPERIENCE

Chick-fil-A, Team Member, Rock Hill, SC, October 2010 Present

Carowinds Theme Park, Ride Operator, Charlotte, NC, Summer 2008-2010 (Seasonal)

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