SEAN B. MASTERSON

p: 760-***-**** e: abqp1m@r.postjobfree.com

www.sbmstudios.com

HIGHLIGHTS

Highly creative, goal-oriented team player with a deep understanding of and demonstrated

passion for social media, content strategy and content creation. A talented communicator

and community builder with global experience in both digital marketing and journalism.

PROFESSIONAL EXPERIENCE

Nuffer Smith Tucker PR, May 2012 - Present

www.nstpr.com

Digital Strategist

PR firm specializing in strategic planning, social media strategy, branding, media

relations, crisis and issues management

Managing social campaigns and web content for clients including WD-40, Chicken of the Sea

and McDonald s San Diego.

Developing strategies to maximize community engagement on multiple platforms including

Facebook, Twitter, Pinterest, YouTube and client blogs.

Identifying influencers and promoting agency expertise through social media and organizing

offline training events such as the San Diego Social Media Symposium.

Digital management of events including WD-40 s participation in the Specialty Equipment

Market Association Show (SEMA), an international exhibition of automotive technology.

Creating content strategies that emphasize engaging content, user interaction and brand

consistency, including video production, blog posts, articles, contests and newsletters.

Designing and deploying Facebook, Twitter, blog and community forum designs.

Researching and monitoring a wide variety of metrics, including key performance indicators

and benchmarking. Delivering actionable data utilizing analytics tools such as Omniture,

Radian 6, Google Analytics and Kissmetrics.

SBM STUDIOS, September 2004 - Present

www.sbmstudios.com

Principal

Marketing studio offering web marketing, social media, graphic design and photography

solutions to editorial, commercial and non-profit clients throughout San Diego, CA

Managing online marketing campaigns and effectively driving brand awareness, engagement

and traffic to social media pages.

Creating strong, visible social media presences and developing concepts with viral potential.

Continuously monitoring online public relations to ensure the success of client programs.

Editorial and commercial client base includes Time Magazine, Newsweek, The Los Angeles

Times, The James Irvine Foundation, The Robert Wood Johnson Foundation, Scripps Medical

Center, So Say We All and The University of New Mexico.

iProlog, Inc., November 2010 - May 2012

Websites include: www.gvalidate.com / www.inkgard.com / www.versacheck.com

Content Design / Web & e-Commerce Manager

Interpreting, analyzing, recommending and producing engaging content that successfully

promotes brand objectives.

Designing, maintaining and enhancing several e-commerce websites across a broad range of

product lines.

Project managing and interfacing with engineering team and additional designers to meet

project deadlines.

Maintaining & updating visual content for the company s products and marketing materials

for current and new websites.

PRESTIGE INTERNATIONAL INC., September 2002 - September 2004

www.prestigein.com

Global Marketing Coordinator

Sydney, NSW Australia

Facilitated corporate communications and project management between 16 offices worldwide and

corporate headquarters in Tokyo, Japan.

Developed, managed and implemented programs to increase communication between global

offices, including online message boards, email newsletters and monthly updates by regional hub.

Consulted with local sales teams to develop and design sales support materials, including web

content, brochures and case studies, with consistent messaging.

Maintained media program, developed relationships with media contacts and created and

distributed press releases to key media.

EDUCATION

San Francisco State University

Bachelor of Arts in Journalism

UCSD Digital Arts Center

Certificates in Graphic Design and Web Design - Completed September 2010

COMPUTER SKILLS

Web & Graphic Design

HTML / XHTML, Adobe Creative Suite - Photoshop, Illustrator, InDesign, Flash,

Dreamweaver, CSS, ActionScript, JavaScript, FinalCut Pro, Microsoft Office

Social Media Solutions

Google

Blogger Facebook Digg

(Analytics, etc.)

WordPress Flickr del.icio.us

Radian6

Live Writer Twitter StumbleUpon

Omniture

Podcasting / HTML / HTML Technorati

Kissmetrics

LinkedIn YouTube reddit

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