Shawn M. Lein Mobile: 702-***-****

abqp1a@r.postjobfree.com

User Experience Designer (UxD) www.smlein.com

SUMMARY

User experience designer with 13 years experience transforming business requirements into usable and engaging

e-commerce and promotional websites and web application interfaces. Seeking an opportunity to lead a creative

team in excelling at the same. Former pleased employers and clients include Fortune 500 and international

organizations. Please visit www.smlein.com for links to my UX Design and Direction work.

FUNCTIONAL & CREATIVE SKILLS

Managing Small Creative Teams Web and Interactive Design

Managing projects with shifting requirements Analyzing Usage & User Stories

Delivering projects under tight deadlines Teaching design theory and process

E-commerce and promotional design Front-end Programming (XHTML, XML, CSS)

Integrating Design into Agile/Scrum Creating Templates for Developers

Developing Policy, Procedures & Processes Graphic Design

Contributing to Business Requirements Photo Editing

Information Architecture (IA) Digital Illustration

Interaction Design (IxD) Promotional and Creative Writing

Wireframing and Prototyping Familiar with: Interactive Multimedia Design,

Interface / Visual (GUI) Design Flash, ASP, PHP, JQuery, JavaScript,

Usability Testing, Research & Application OutSystems, 2D & 3D Animation

CURRENT EMPLOYMENT

Instructor, part time The Art Institute of Las Vegas

July 2010 - present Henderson, NV

http://www.artinstitutes.edu/las-vegas/

Taught upper-level web design classes covering all aspects of User Experience Design to students in the Bachelor

of Science degree program for Web Design & Interactive Media.

IMD329: User-Centered Design I IMD225: Design and Interface for Interactive Media

IMD339: UCD II - Usability Testing IMD440: Portfolio Preparation

PROFESSIONAL EXPERIENCE

Senior User Experience Designer WorldDoc, Inc.

May 2005 - September 2010 Las Vegas, NV

www.worlddoc.net

Primary Designer responsible for the User Experience Design of web-based programs and software created to

engage users in managing their health and their medical expenses. Managed and Directed both internal and

external UxD resources as needed. Involved in every step of the Agile product design process from gathering and

contributing to Business Requirements through Interactive Design and User Testing and Feedback Analysis.

Designed, tested and documented the company's most comprehensive site redesign effort to date

Conceptualized and designed competitive differentiators: Personal Health Record, Healthy Living

Program, Online Coaching, and Automated Health Recommendations

Established User Experience Design and Usability Testing as norms of Product Development

Developed company's first Guiding Principles of Design and first Creative Policies / Procedures

Determined future software tools and features as a member of the Product Committee

Analyzed and prioritized user feedback as the Chairperson of the Feedback Subcommittee of the Quality

Oversight Committee

9105 Iron Cactus Ave / Las Vegas, NV 89148 / home: 702-***-**** / fax: 702-***-****

Shawn M. Lein Mobile: 702-***-****

abqp1a@r.postjobfree.com

User Experience Designer (UxD) www.smlein.com

Senior User Experience Designer Successes WorldDoc, Inc.

* "Engagement Index (measure of both user adoption and ongoing engagement)

Increase year over year: 2007: 89.6%; 2008: 137%; 2009: 112.4%

* Site certified by the National Council for Quality Assurance (NCQA). Noted in NCQA s final summation as being

User friendly and intuitive, Well organized, with Helpful navigation.

Owner, User Experience Director Artful Intelligence, LLC

July 2001 - present Las Vegas, NV

www.artfulintel.net

Responsible for all aspects of this home-based, e-commerce and promotional design business including

advertising, sales, research, project management, web and graphic design, production and billing.

Lead design and production on all projects based on client business requirements and direction

Managed and directed creative and technical contractors

Projects include: The Official Jon Bon Jovi fan club, NJ Coors Light distributors, PokerStars.com DVD

* GetonMLS.com achieved $225,000 in monthly sales within 9 months of operation; noted in Money Magazine.

* Steppin' Birkenstock Shoes online sales enabled two new brick-and-mortar store openings within three years.

* Designs for Whak Sak Industries increased sales by 21% (e-commerce improvements, Flash, print ads)

Senior Designer NextGen Internet

July 1998 - June 2001 Plainsboro, NJ

no longer active

Designed the web sites of local, national and international e-commerce clients

Directed Interface Design for projects in the company's international offices

Determined business requirements with, and presented designs to, all U.S. clients

Primary client: Salton, Inc., makers of the Foreman Grill, Breadman, Juiceman, and Toastmaster

* Salton, Inc. year-over-year increase in net sales: 1999: 78%; 2000: 65.4%

Producer: bURNT.com MarketSource Interactive

Jan 1997 - July 1998 Cranbury, NJ

www.marketsource.com

Produced popular, college-centric video game site, awarded 4/5 rating by The Web Magazine, February 1998

SOFTWARE USED

Adobe Acrobat Adobe ImageReady FogBugz WordPress

Adobe Dreamweaver Adobe InDesign Microsoft Office

Adobe Flash Adobe Photoshop OutSystems Agile Platform Platforms: Windows & Mac

Adobe Illustrator Axure RP Pro SalesForce

EDUCATION

Manager's Toolbox Certificate University of Nevada Las Vegas

2009 Las Vegas, NV

BFA - Fine Arts, concentration in Computer Graphics The College of New Jersey

Sept 1992 - Dec 1996 Ewing, NJ

Dean's Honor List, Jan 1995 - Dec 1996

Art Student Association President, Sept 1995 - May 1996

Awarded Faculty Commendation for Painting, Exhibition of Student Art 1995

9105 Iron Cactus Ave / Las Vegas, NV 89148 / home: 702-***-**** / fax: 702-***-****

Contact this candidate