J E S S E YA R D L E Y

RESUME

COVER LETTER

The market is as competitive as ever. It takes inventiveness, creative

thinking and innovation to separate yourself from your

competitors. This resume has been designed to highlight my

relevant experience. It also includes a number of key projects

showcasing my skills and abilities in the areas of graphic design,

marketing communications, project management and planning.

I thank you for your time in reviewing my resume.

If you d like to schedule an interview, please contact me using the

information provided below.

Regards,

Jesse R. Yardley

2325 Erlton Street SW

Calgary AB Canada T2S 2V7

w w w. j e s s e y a r d l e y. c o m Office: 403-***-****

Mobile: 403-***-****

Email: abqp0e@r.postjobfree.com

Introduction

I have had the pleasure of working with a wide range of clients all over the world including Mandalay Entertainment

(Hollywood), Pacific Century Group (Hong Kong), World Wide Corporate Networks (New York), CDS Consulting (Tokyo),

Shaw Cable (Calgary), CGGVeritas (Houston), SpotCast (London), and Alliance Leadership (San Francisco). I value

opportunities I ve had to impact the success of these businesses and to collaborate with many talented and successful

individuals. I look forward to working with, and learning from, new people as my career continues to progress.

Objective

I wish to be engaged and challenged by my work and to enhance my skills through collaboration with leading, innovative

organizations, and to make a meaningful contribution to the success of the business.

Experience

President & Co-founder 2003 - present

Calgary, AB

Defrost Design Works Inc.

Duties included:

Consulted with clients to define project requirements

Performed audits on website(s) and/or marketing campaigns and made recommendations for enhancements

Developed basic marketing plans with an emphasis on web-based initiatives

Created branding for start-up companies as well as established firms seeking to rebrand

Sourced and managed various sub-contractors to help fulfill project goals and objectives

Provided strategic direction to clients regarding usability, interface design and web standards

Provided SEO strategies for clients seeking to improve Search Engine penetration

Provided insights and recommendations on how to leverage social media trends

Developed web content for corporate websites including DDW, Defrost Network and Fotographix

Key Projects - Defrost Design Works Inc.

CGGVeritas Intranet (Global Oil & Gas Services Company) KEY PROJECT

Overview: CGG and Veritas DGC had completed a merger, forming CGGVeritas. The two companies had an array of intranet sites, which

were to be absorbed and integrated into a single new site, complete with a new brand dubbed InSite.

My Role: I was contracted to assist the IT team (on location in Houston) to develop a plan for the building of InSite. A wide array of

content and information was spread out over dozens of satellite intranet sites that had been created over the years. I provided

recommendations regarding information architecture and UI design as well as branding considerations. I also provided strategies

designed to boost acceptance of the new intranet by employees and stakeholders.

Results: The first phase of the project was met with some success, but a few key areas (including UI Design - by the in-house team)

were sorely lacking. I was hired back to address some of the key failings of phase one. Upon my reengagement, I provided ideas for

new features and functions and was retained to redesign the site. Phase two of the project was met with much success and resulted

in an Award of Technical Excellence for the entire InSite development team (combined valued $20,000).

2

Gurutropolis Social Network (Personal & Professional Seminar Start-up) KEY PROJECT

Overview: A group of entrepreneurs joined to create a corporation offering personal and professional development seminars and

events to the Calgary marketplace. As a start-up they required a brand, a value proposition, marketing messages and some refinement

of their business model.

My Role: I was retained to provide the company founders with business recommendations. As a result of those consultations, I was

retained to help with implementation of key recommendations. Part of that implementation included design and development of a

custom-built social network and CMS. In addition, I provided Gurutropolis with marketing messages, slogans, logo design and

business cards design.

Results: The project was completed on time and on budget. Since the launch of the website, Gurutropolis has been a growing steadily

with new members signing up on a regular basis. The company is building a community of customers and is now embarking on

hosting events to generate revenue.

CDS Consulting Websites (Leading Japanese Executive Search Firm) KEY PROJECT

Overview: In 1999, CDS was a start-up with a staff under 10 people. They wanted to attract new clients and candidates with a focus on

technology placements. To expand operations, the management recognized the need for a new website, improved advertising efforts

and new branding.

My Role: Since 1999, I have built three websites for CDS, managed multi-year ad campaigns, and produced animations, business cards,

marketing materials and tradeshow graphics. Each new website had design and functionality enhancements. I personally designed

and coded the sites and provided basic SEO strategies.

Results: During my time working with CDS they have grown to a staff of 60 people. Recently, Japan s largest recruiter (Recruit Group)

acquired CDS, in a deal worth US $20 million. The parent company has left the CDS branding I developed intact. Following the

acquisition, I was then retained to help develop two new company websites to anchor their expansion from Japan into Hong Kong and

Singapore.

Experience Cont.

Creative Director 2001 - 2003

Calgary, AB

Enfocom International Corp.

Duties included:

Sat on the senior management Steering Committee

Provided input on business development and process improvement

Identity and website development for both Enfocom and its clients

Ensured quality and usability of user interface designs for desktop and web-based software applications

Built company brand identity including marketing materials, tradeshow graphics, advertisements, presentations,

animations and corporate websites.

see Key Projects next page

3

Key Projects - Enfocom International Corp.

Enfocom Rebranding (Software Development Start-up) KEY PROJECT

Overview: Enfocom was a growing software development company looking to expand its client base and recruit new developers into

the organization. Enfocom sought to improve its branding with traditional and online marketing initiatives.

My Role: During the Enfocom rebranding project I personally designed and developed a new brand website, marketing materials,

marketing messages, web content, signage, tradeshow banners and other marketing collateral. I was directly involved in producing

attractive proposals and multimedia presentations in order to win new work for the company.

Results: Enfocom expanded its client list, winning a series of new contracts. In addition, new developers were attracted to the

organization.

Advanced Voting Solutions (US Voting Solutions Company) KEY PROJECT

Overview: Enfocom was providing software development for mission-critical applications to US-based Advanced Voting Solutions.

Since Enfocom was vitally linked to the success of AVS, it was proposed that Enfocom assist AVS with the company s brand as well as

the branding of its touch-screen voting products.

My Role: I was responsible for working with the AVS executives to develop a new brand for the company which included

understanding their market and the challenges they faced selling voting machines to the US government. With this in mind I

developed a new website, logo and Flash animations depicting the product s (WinVote) functionality.

Results: AVS secured a number of government contracts. Enfocom s billings to AVS grew during this period to around $2 million a year.

Experience Cont.

Managing Partner 1997 - 2001

Calgary, AB

Fusion Media Group Inc.

Marketing Director (2001-2002) - Developed marketing promotions, presentations and advertorial content. Other

duties included assisting the business development team in writing proposals and sales letters. As Marketing Director I

was also responsible for the development of case studies, biographies and press releases for the website.

Art Director (1997-2001) - Responsibilities included managing and directing junior designers, interviewing and hiring,

client presentations, sourcing of vendors and hands-on design work.

see Key Projects next page

4

Key Projects - Fusion Media Group Inc.

Mandalay Entertainment (Hollywood Entertainment Production Company) KEY PROJECT

Overview: Mandalay Entertainment was seeking to develop a world-class, Flash-based website to showcase its many movies,

television programs and other media.

My Role: Participated in project requirements analysis. Following planning, I developed a series of graphics and imagery for the

website.

Results: The website was featured in a number of online award galleries and became a showcase website for Fusion Media Group,

which helped the company secure a number of new projects.

Shaw Cable (Canadian Entertainment and Communications Company) KEY PROJECT

Overview: Shaw Cable approached FMG to help them redesign their main corporate website. They wanted a fresh and innovative

design that would leverage Flash technology and animation yet remain user-friendly.

My Role: Participated in meetings with Shaw s senior managers to identify and document project goals and objectives. Subsequently

provided a number of interface designs options and graphical elements for use on the website.

Results: The website was deemed a success by Shaw. As a result, Fusion Media Group was awarded the contract to develop the Shaw

TV website.

Noteworthy Project Experience

Model Republic (Social Networking Start-up) 2008

Designed a social networking website for aspiring models, photographers, makeup artists, fashion designers and hair stylists.

Select Comfort (Leading US Retailer) 2004

Designed and developed Flash-based, touch-screen kiosk system with custom-built, web-based management tools.

Sovereign Insurance (Leading Insurance Provider) 2003

Led website audit and evaluation of a web presence across company websites. Final deliverables included market analysis, competitive

analysis, usability report and formal recommendations.

Volunteer Work

Cliff Bungalow Mission Community Association ( VP Communications) 2002

Sat on the Executive Committee for the community association and volunteered time for community newsletter Mission Statement .

Aids Calgary (Graphic Designer) 2001

Designed print invitations for Aids Awareness Week.

5

Education Proficiencies

ACAD (2004) Adobe Photoshop

Adobe Illustrator

Advanced Portraiture (Photography)

Adobe Flash

Adobe Dreamweaver

University of Calgary (1997-2003) Adobe Lightroom

Adobe InDesign

Japanese I and II (Certificate Program)

Adobe After Effects

.NET - OOST

Adobe Premiere

Flash II

Apple Aperture

Photography II

Apple Final Cut Express

Apple iWork Suite

Apple iLife Suite

Points of Interest Microsoft Office Suite

HTML & CSS Coding

Photography Accolades

Published in Condo Living Magazine

Published in University of Toledo Newspaper

Published in Japan Inc Magazine

Published in City Style & Living Magazine

Design Accolades

Defrost Network website published in the Web Designers Idea Book

Model Republic website featured on iStockphoto s Design Spotlight

Post-Mod Ezine website receives a Cool Home Pages Award

JYC website receives a New Web Pick Award

JYC website receives a Miss Pato Award

JYC website receives a Designers Depot Award

Otaku Ezine (contributor) website selects as a Details Magazine Surfer Girl Pick

Mandalay Entertainment (contributor) website added to Macromedia s Leading Edge Gallery

Most importantly ...

I love a challenge,

I love problem solving,

I m ready to get to work.

Please call 403-***-****

6

Contact this candidate