Manager Marketing
Resume:
Resume of Shawn M Hickman
SHAWN MICHAEL HICKMAN
Orlando, FL 32803 abqorx@r.postjobfree.com
http://www.linkedin.com/in/shawnhickman http://twitter.com/seo_ppc_pro
SUMMARY
Internet Marketing Manager with over 10 years of search engine marketing experience. Areas of expertise include search engine optimization (seo), pay per click marketing (ppc), media buying /media placement, affiliate marketing, social media marketing, and email marketing. I have in-depth knowledge in Google Analytics, Omniture Sitecatlyst, Omniture Publish, Dreamweaver, Photoshop, Excel, CMS and CRM programs.
PROFESSIONAL EXPERIENCE
SEARS HOME IMPROVEMENTS, Orlando, FL 2009 - Now
Search Marketing Manager
Manage paid marketing program for 3 Sears Home Improvement websites. Oversee annual spend of $10mm in Google, Yahoo, Bing, retargeting, affiliate, online display, and external SEO initiatives.Manage vendor relationships in all programs ensuring timely updates on program changes, promotions, ad creative updates, program audits, and reporting.Work with website analyst using in house data and vendor reports to measure ROI for each campaign and vendors performance.Run of in house Google Content Network display program in 2010 creating additional revenue of $4.5mm, a 60% increase in Content revenue over 2009.Work directly with Google, Yahoo, and Bing alongside vendors to ensure we are participating in all incremental revenue programs and beta opportunities as they roll out.Perform A/B – multivariable test on ad creative, banner creative and landing page content.Keeping current with online marketing technology including Smartphone and iPad platforms.
GAYLORD ENTERTAINMENT, Nashville, TN 2007 - 2009
SEO & Online Marketing Manager
Managed search engine optimization and online marketing for all hotel websites. Developed budget, online marketing strategy, implemented and managed all online marketing campaigns. Led pay per click and online media campaigns for all hotel sites including:,,, and .Managed research of and purchase of email lists for company-wide email blasts.Managed media vendors to negotiate and place media with lead generation and branding in mind. Performed A/B - multivariable testing and optimization of landing pages to improve page conversion rates.Analyzed website traffic using Omniture’s Site Catalyst.
WEB SOLUTIONS OF AMERICA, Longwood, FL 2006 - 2007
Internet Marketing Manager
Managed search engine optimization services for clients including: (17 Rosen Hotels websites),,,,,,,, and . Managed internet marketing campaigns including: email campaigns, e-cards, banner ads, and web site updates.Managed pay per click in Google Adwords and Yahoo Search Marketing.Managed affiliate marketing programs including: Commission Junction and Share A Sale.Supervised web development staff.Prepared detailed monthly reports using Web Position Gold and Urchin Analytics. Evaluated reports and adjusted content in campaigns to achieve higher results for the upcoming month.
BEST PHOTO GIFTS, Orlando, FL 2006
Internet Marketing Consultant
Developed online marketing strategy including: website creation, pay per click campaign development, Ebay Online Store development, ecommerce modulation add-ons, and affiliate strategy.Set up of ecommerce solutions and tested sites.Implemented Pay Per Click campaign through Google Adwords and other company PPC services.Created back links to the online shopping and gift service industry.Wrote a Crystal Magic Web Development Manual with step by step instructions on building out on new sites.
PRECISION PLAY MEDIA, Lake Mary, FL 2005 - 2006
Pay Per Click Manager
Generated internet leads for, a national dating company with offices in all 50 U.S. states. $2.5 million annual ad budget. Managed ad placement on major sites to include Yahoo, Google and MSN. Maximized return on investment by researching hourly and daily acquisition reports and adjusting keyword bids to reflect reports analysis.Performed competition analysis, keyword strategy, link exchange, ad placement, article creation, and content editing are part of daily responsibilities.
MINDCOMET CORPORATION, Maitland, FL 2005
SEO Specialist
Managed organic placement for the 3rd largest debt relief company in the United States.Analyzed organic viability of websites and made changes to improve ranking, built quality links to sites that could benefit the companyBuilt (micro sites) web pages when needed for several client sites
CENTURY 21 WORLD PROPERTIES, Clermont, FL 2002 - 2005
Technical Operations Director
Supported real estate agents and provided local network support of the staff computers and technical support of all computers, printers, and phone lines.Updated,,,, and MLS listings. Performed search engine optimization of sites establishing top ranking in major search engines.Produced and distributed virtual tours of homes for sale listed by our agents achieving more exposure on the realtor websites.Designed marketing materials for The Lakeland Ledger, Harmon Homes, Homes and Land, and The New York Post. Publishing.Forecasted closing dates on contracts through an Excel pending tracking sheet.
ARCHITECTS DESIGN GROUP, Winter Park, FL 2000 - 2002
Construction Administration/Document Distributor
INTERACT ACCESSORIES (Recoton), Lake Mary, FL 2000 - 2001
Account Executive
CONVERGYS, Lake Mary, FL 1998 - 2000
Technical Support Representative
TECHNICAL SKILLS
Software: Microsoft Excel, Access, PowerPoint, Word, Publisher – 10 yearsWeb/Multimedia: Macromedia Flash, Dreamweaver, Adobe Photoshop, Omniture Site Catalyst, Omniture Publish, Google Analytics, Google Website Optimizer, Google Adwords Editor, Marin Software, Swish, HTML, XHTML, Windows XP, Vista, Windows 7, MAC, ASP, PHP – 6 years
Education & certifications
Associates in Science – Seminole State CollegeCertifications in HTML, XHTML, and DreamweaverCertifications in Search Engine Optimization & Web Site MarketingGoogle Certified & Yahoo Ambassador
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