Marketing Sales

Ann Brown

Email: abqopi@r.postjobfree.com

Address: * *** **** ****

City: Darien

State: CT

Zip: 06820

Country: USA

Phone: 917-***-****

Skill Level: Senior

Salary Range: > $250,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

ANN E. BROWN

8 Red Mill Lane Darien, Connecticut 06820 917-***-**** (cell) abqopi@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

Experienced marketing executive who balances innate creativity with strategic mindset and solid business acumen. Proven innovator with a history of developing and executing big ideas. Recognized as an effective leader who hires, motivates and inspires world-class marketing teams. Thrives in fast-paced, frequently changing environments.

* Boost revenues and build strong company reputation... Grew premium revenues from The Weather Channel (TWC) Client Solutions initiatives from $15M to $50M and established TWC as a leading player in cross-platform marketing.

* Develop highly effective integrated marketing initiatives... Grew sales for both Time Warner and The Weather Channel by capitalizing on cross-platform synergies.

* Award-winning creative executive... Earned recognition as Top 100 Marketer for 2001 by AD AGE, won Grand Award at 4th Annual Myers Media Innovation & Creativity Awards for Home Depot Virtual Home program, and received Webby Award.

AREAS OF EXPERTISE

* Marketing Strategy/Execution * Branded Entertainment * Digital & Social Marketing

* Brand Storytelling * Experiential Marketing/Live Events * Advertising & Promotions

* Content Development * Licensing Strategy * TV Programming

PROFESSIONAL HISTORY

THE WEATHER CHANNEL (TWC), New York, New York 2010-10/2012

Senior Vice President, Client Solutions

Recruited to help grow revenue in a challenging market. Oversaw team of 26 strategic, creative, and project management resources working on 60 concurrent projects every month (client-focused marketing, product development, IT, business development, original content creation and research solutions). Drive client/agency engagement toward tiered segmentation strategy. Coordinate strategic account planning and content development, go-to-market strategy, and creative services & project management. Craft strategy for key industry selling cycles, orchestrate trade advertising, and conduct ad sales marketing.

Overview: Drove double-digit growth in premium revenue, delivered best `upfront` results in the company`s history, and played key role in TWC being named Top Cross-Sell Platform Player in 2011 by Jack Myers Survey.

* Led complete transformation of client solutions team, breaking down silos and creating highly motivated cross-functional team whose structure is clearly aligned with the sales cycle.

* Orchestrated new cross-platform content strategy that drove significant increase in user engagement. Organized live programming around lifestyle content, such as home & garden, safety & preparedness, travel, and sports.

TIME WARNER GLOBAL MEDIA, New York, New York 2003-2010

Senior Vice President, Creative Strategy (2005-2010)

Led team of 8 in developing multi-platform programs across Time Warner brands as well as creative ideas for the company`s most important client partners such as GM, Ford, Chrysler, Bank of America, Walmart, Unilever, and Target. Directed creation of strategic brand initiatives.

Overview: Generated millions of additional dollars in ad revenue by integrating multiple Time Warner brands, thus securing multiple long-term cross platform deals.

* Built, trained and led creative team that earned a -Best in Class- reputation; transformed team into a strategic and business-focused group with a comprehensive and disciplined creative process.

* Partnered with The Ellen DeGeneres Show to secure groundbreaking advertising deal with GM, a `first` for the show which had been pursuing automotive advertising for some time. Co-created innovative campaign that drove increased sales for GM and attracted additional automobile advertising.

ANN E. BROWN

Page 2 of 2-917-***-**** (cell) abqopi@r.postjobfree.com

Vice President, Program Development (2003-2005)

Directed 5-member creative services team in working with client solutions marketing and sales to manage asset relationships across Time Warner brands. Created integrated multi-platform opportunities for best advertiser relationships in collaboration with stakeholders and owners. Drove discovery, research, brainstorming, internal presentations, and client presentation development.

* Penetrated 24- to 54-year-old consumer target market by pioneering creation of GMC Trade Secrets which is one of longest running lifestyle features currently available on AOL (in its 9th year of production) and reaches hundreds of millions of consumers.

US CONCEPTS, New York, New York 2002-2003

Vice President, Business Development

Brought on board to establish team of professionals to transform client relationships into more strategic and process-oriented point of view. Pitched ideas to new accounts and provided creative leadership to existing business relationships. Reviewed status of key accounts, such as Diageo, Virgin Mobile, and Nintendo, and interfaced with individual account teams to evaluate and develop customized account plans.

* Formulated high-potential conquest list and instituted plan to engage and secure partnerships, with $5M new business target.

* Significantly grew Nintendo account, becoming key anchor in marketing of Wii and Game Boy products, by engaging with their creative agency and brand marketing team.

* Secured new business with Time, Inc. for This Old House magazine, valued at $500K.

o Played key role in developing and orchestrating national tour staged at Home Depot with This Old House talent.

o Success of event opened door for future assignments across all Time, Inc. brands.

CTN MEDIA GROUP, New York, New York 1999-2002

Senior Vice President, Marketing & Programming

Spearheaded rebranding and positioning for network to foster potential sale of company. Maintained ad and public relations agency relationships. Implemented branding initiatives. Developed and executed new programming strategy and reformatting of network and digital content; built content partnerships with NBC (The Gravity Games), Glamour magazine, CNN/Turner Private Networks, and ABC News, among others. Coordinated live events and concerts as well as advertiser sales and affiliate marketing support.

* Contributed to revenue growth from $5M to $25M via complete revamp and upgrade of marketing and programming efforts, including introducing youth-focused entertainment and lifestyle content which attracted such top-tier advertisers as Best Buy, Coca-Cola, and Proctor & Gamble.

Early Career:

FOX FAMILY CHANNEL, Vice President, Advertiser Marketing

NBC TELEVISION NETWORK, Director, Marketing & Business Development; Director, Event Marketing & Promotion; Director, Sports & News Marketing

SAATCHI & SAATCHI Director, Properties Management; Management Supervisor

~ Also co-founded Equestrian Neightion (eqneightion.com) in 2008, award-winning equestrian experience with digital landscape comprised of website, video library, social media, and virtual world ~

EDUCATION

Bachelor of Arts, Psychology - Douglass College, Rutgers University, New Brunswick, New Jersey

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