Sales Manager
Resume:
Aubin Wilson
Email: abqods@r.postjobfree.com
Address: *** ***** **** ******
City: Pasadena
State: CA
Zip: 91106
Country: USA
Phone: 626-***-****
Skill Level: Director
Salary Range: $150,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
ubin Elizabeth Wilson
700 South Lake Avenue, Unit 107 . Pasadena, CA 91106
C: 626-***-**** . H: 626-***-**** . abqods@r.postjobfree.com
SUMMARY OF QUALIFICATIONS
* C level business leader with 25+ years of experience.
* Innovative leader known for strategic focus, process management, and problem solving skills.
* Strategic agility to innovate - reposition and grow mature markets and to see and create new markets.
* Excel in revenue growth and financial management.
* Highly proficient in building and leading a solid sales, marketing and manufacturing organization.
* Successful track record for expanding product distribution and new product market share and brand recognition.
* Results-oriented manager who leads by example, challenges peoples' thinking and maximizes the potential of others.
* International branding.
PROFESSIONAL EXPERIENCE
Dogeared Jewels and Gifts
Culver City, CA
2011- 2012
Chief Operating Officer
Reported to CEO and Owners with responsibility for managing strategic planning, sales, marketing, manufacturing and technology.
* Revamped executive management team and built a team capable of delivering sustained growth. Doubled company's total sales and increased revenue by 50% in two years.
* Increased year over year wholesale sales to key accounts and specialty stores by 50% in 2011 and by 34% in 2012.
* Grew Dogeared.com sales by 10% and increased revenue by 21% in 2012.
* Successfully re-negotiated contracts with key vendors realizing cost savings of more than $1.5M in 2012.
* Increased employee accountability by re-defining organization charts, clarifying job descriptions, setting business goals, establishing KPIs and weekly monitoring.
* Initiated purchase, secured financing and managed construction of additional manufacturing, quality control and order fulfillment space increasing pick turn velocity and decreasing stock outs.
* Improved company's cash flow by developing and implementing new purchasing and accounting procedures.
* Redefined company's overall marketing strategy to include Social Networking and SEO/SEM.
* Improved organization's B Corp. score securing re-recertification through 2014.
Independent Business Consulting
Pasadena, CA
2010 - 2011
Principal
Clients included: Be the Dog, Conversation Pieces, GLM, a dmg world media business, Inner Movement Chiropractic, The Folk Tree Gallery, The Indie Beauty Network, Webster's Pharmacy and World Market Center - Las Vegas.
* Expanded market share opportunities via revenue generating marketing programs, implementation of social media pages, website re-design, and product/service pricing strategy and program development.
* Drove profitable sales growth through the implementation of short and long term strategic sales plan, in-store merchandising review and recommendations, and vendor profitability review and product portfolio reconfiguration.
* Developed and implemented customer loyalty programs resulting in increased sales and net profitability.
George Little Management, LLC
Los Angeles, CA/White Plains, NY
1995- 2009
Group Show Manager
Lead senior manager reporting to Partner/Senior Vice President with responsibility for re-branding, elevating awareness and visibility and increasing market share of West Coast Gift Shows.
* Sustained 10% increase in California Gift Show(R) booth sales. Recognized by Trade Show Week as one of the 50 Fastest Growing Shows.
* Initiated and executed strategic plan to re-market the San Francisco International Gift(R). Managed development of sales materials to effectively deliver key messaging to targeted industry manufacturers/importers for exhibit sales resulting in an 18% increase in exhibitors.
* Significantly increased San Francisco International Gift Fair(R) buyer attendance by 6% against the backdrop of overall shrinkage in gift show market attendance.
* Created concept for re-design of California Gift Show and San Francisco International Gift Fair websites resulting in a 14% increase in traffic year over year.
* Simultaneously hired, managed and coached multi-departmental team of 22 to produce the San Francisco International Gift Fair and the International New Age Trade Show(R).
* Cultivated, and managed key accounts for the California Gift Show and the San Francisco International Gift Fair resulting in an exhibitor retention rate of 73%.
* Prepared and executed Show operating budgets of $20M, consistently increasing show net profit margins.
* Liaison for GLM West Coast with local convention bureaus and convention center management teams to secure prime dates for future markets.
Show Manager
Pioneered concept and developed all aspects of a new tradeshow: EX
TRACTS
: A Trade Show for Aromatherapy, Fragrance and Personal Care expanding GLM's portfolio of shows to include a new event for the cosmetics industry.
* Increased sales by 70%, doubled net profit margin to 30% and grew market attendance by 8% from 1997 to 2001.
* Hired, trained and managed show team who assisted in increasing total exhibit space sold by 25% from 1997 to 2000.
* Developed a new booth package that became an industry standard and is currently offered by all major service contractors.
* In partnership with ad agency, drove creative direction to develop and to produce marketing and sales collateral materials.
* Recognizing the importance of bath and body product sales to stagnant fine fragrance category, successfully lobbied for the launch of the Fragrance Foundation's FiFi(R) Bath and Body award in 1998.
L'Herbier de Provence, Co. Ltd.
New York, NY
1989-1995
American division of a French manufacturer of natural skin, hair, body care, wellness and home fragrance products.
Managing Director
Assistant Managing Director
Director of Stores
Caswell-Massey, Co., Ltd.
New York, NY
1987-1989
Founded in 1752, America's oldest purveyor of luxury personal care products.
Flagship Store Manager
Macy's
New York, NY
1984-1987
Assistant Buyer, Macy Woman and Maternity
Education
William Smith College, Bachelor of Arts, American Studies
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