Marketing Development

ExperienceEFactor

Global Marketing ManagerJuly **12-PresentGrew traffic by 80% in 6 months, working with designers & engineers to develop and market new productsFormulated and executed go-to-market strategies including scripting copy for new productsIncreased user engagement and adoption though videos, blogs, email and marketing campaigns, growing average visit duration per user by 93% in 6 month.Created and executed roadmap for events product, resulting in 200% revenue growthAnalyzed visitor flow and engagement data to determine growth areasCollected user input to advise Product and Engineering teams on product iterationsComposed & managed email communication for 1 mil+ database achieving average open rate over 30%Recruited and managed 3 people for marketing team

Business DevelopmentOwned long-term monetization strategy for new productsAchieved key revenue milestones by developing a network of clients, sponsors, and strategic partnersManaged department budget including financials analysis, expense and client invoicing approval

University of Illinois Urbana-Champaign

Graduate Assistant (Champaign, IL)August 2010-May 2011Documented over 1000 foreign resources utilizing language skills and highly specialized software

University of Illinois Urbana-Champaign

Office of Intl. Program & Studies, International Engagement Graduate InternJanuary 2010-May 2010Directed & planned annual events with 400+ attendeesCreated SEO optimized content for social media outreach

Corporation Camara de Turismo de Manta

Project coordinator: Child Development Program (Manta, Ecuador)June 2009-August 2009Organized PR, social media, and advertising campaigns, including press conferences, live radio and television interviews to increase awareness of child labor

Oxford Language School

Teacher/Consultant (Coban, Guatemala)May 2008-August 2008Developed & implemented instruction strategies for resource constrained English teachers in 3 rural communities, optimizing student performance

EducationUniversity of Illinois at Urbana ChampaignAugust 2009-May 2011Master of Arts in Regional Development (GPA 3.9/4.0)Minor in European Union Studies; Concentration in International Economic Development

University of Illinois at Urbana ChampaignAugust 2007-May 2009Bachelor of Arts in Political Science (GPA 3.6/4.0)Minor in European Union Studies; Concentration in International Economic Development

Software

HTML, AdWords, R, SAS, SPSS, Microsoft Office, Google Analytics, Hootsuite, Photoshop, Silverpop (email marketing), Asana

Languages

Fluent: Russian, English; Advanced: Spanish, Bulgarian, Ukrainian; Intermediate: Turkish

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