Sales Marketing

Michael Odza resume Internet web online social media marketing consulting

Michael Odza 505-***-**** ************@****.*******.*** 37 Condesa Rd. Santa Fe NM 87508 (relocate, travel or virtual OK)

linkedin.com/in/michaelodza; michaelodza.com; odzaconsults.com; rippedread.com; greenprogressreport.com; Twitter: @modza

Ideal Position

Leader (CEO/VP/Director) in a small company or unit that needs new revenue strategies, online and social media marketing savvy

Key Skills

ROI-driven marketing, b2b and b2c: 10 years online lead generation via social media, email, search and banner ads, plus PR,

events (programmed and led data center & technology licensing conferences), direct response (subscriptions), print, radio, TV

P&L responsibility: top line revenue and budget/expense control...Hands-on, open leadership: rebuilt extraordinary team

performance in crisis (and in normal times) Play different roles in teams as needed: focus, tough questions, finding common

ground, brainstorming, decisions Exceptional written, verbal, PowerPoint skills to persuade corporate boards, staff, industry

conferences, sales prospects, web/ TV/public, and even Congressional staff Actionable metrics: A/B testing, web KPIs, Net

Promoter Score, Excel Consultant on innovation management approaches: stage gates or hurdles, project portfolio, customer-led,

open, prototypes, culture change Online community growth and management Editing, reporting: technology, business PC,

Mac operating systems, MS Office, proficient in HTML, Salesforce.com, Basecamp, Google Adwords/AdSense, Analytics...

Selected Highlights

Saved Fortune 500 client: When a consulting project in another business unit stalled, I asked for and won internal buy-in to mediate,

then sold client on a new model, lowering his cost (while earning us a higher actual net) and stayed with it. Client committed to

future phases to exceed $1 million and the new project model I designed attracted new prospects.

Built new business from analysis and insights from customer metrics: Spotted increasing web site visits by an audience segment

(by finding pattern in IP addresses), and developed self-service tools for them to upsell themselves to additional products online.

Online Innovator: I conceived automated reader interaction system for content, community and action. Citizens used our social

network tools to identify and rally support for and refine specific policies, forcing legislators to act, contributing to progress on DWI.

Moderated workshop for House Science Committee staff: I was recruited to educate the staff about varying needs and perspectives

of academic, federal lab, enterprise and startup communities in regards to commercialization of scientific research.

Analyzed and reinterpreted data: I normalized raw patent licensing and start-up data from universities and national laboratories,

revealing that the official leaders were actually laggards. The tech transfer profession eventually adopted my analysis.

Work History

1/2007 present: Principal Consultant, Internet Business Models and Social Media Marketing, Odza Consults, Santa Fe, NM:

Evaluate online presence of companies, create and help execute enhanced or new business models.

12/2008 5/2009: President, The Uptime Institute, Santa Fe, NM: Consulting; manage U.S. and EMEA networks of data center

operators; online social network; white papers, conferences on data center reliability and energy efficiency: staff of 20+, reported to

Board. Exit: Founder bet on success of annual conference, in face of business travel budget cuts: forced layoff of 2/3 of staff.

10/2000 7/2008: Web Publisher/Digital Media Mgr, The Santa Fe New Mexican, Santa Fe, New Mexico, newspaper: reported to

GM (reports to owner). Staff: up to 10. Managed all online P&L, news, video, software, advertising & marketing, e-commerce

(subscriptions), site & ad design, servers for five sites. Exit: severance package in first-round company staff reduction.

1/2000 9/ 2000: Online Director, Marin IJ (Gannett), Novato, CA Exit: left for opportunity to live and work in Santa Fe.

7/1988 12/1999: Founder/CEO, Technology Access Report, Marin County, CA $500 subscription newsletter on technology

transfer (patent licensing), innovation, venture capital, product development, intellectual property law. Clients: R&D, licensing heads

in Fortune 500 cos. & startups in alternative energy, biotech/pharma, IT, automotive, energy, Web, CPG; university & federal patent

licensors. Exit: sold business to UVentures.com, a dot-com. Advisory Board: Esther Dyson, Leon Lederman, etc.

Prior Careers: Co-Founder and VP, Sales & Marketing, Transvision of California, San Francisco; Marketing Director,

Viacom, Warner Amex Satellite; National Sales Director, St. Martin s Press, all New York

Education: Harvard University, B.A. in English, minor in neuroscience; short courses: consultative sales, SEO/SEM,

innovation, negotiation, patent licensing, management

Activities and Affiliations, Current-- Online: Advisory Board Member, Sustainea.com (startup for sustainable

energy professionals); Moderator, Internetevolution.com; Aardvocate vark.com (social Q&A startup); Member: Web Analytics

Assn.; Net Impact; Facebook; 40 Linkedin groups; Offline: Treasurer, Home Owners Association

Past: Digital Media Board, conference and revenue committee member (Newspaper Assoc.); Georgia O Keeffe Museum

Marketing Committee; DWI Council of Santa Fe; Licensing Executives Society membership committee, Online News Assoc

P&L Marketing Web 2.0 Business development Presentation Projects Metrics Innovation management Writing, Editing Start-ups

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