Marketing Sales

Jill Burrows

Email: *********@********.***

Address: *** ****** ******

City: Cambridge

State: MA

Zip: 02140

Country: USA

Phone: 617-***-****

Skill Level: Management

Salary Range: $60,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Jill Burrows . 129 Oxford Street . Cambridge, Massachusetts. 617-***-****

RESUME

Memorial Hospital North Conway, NH

VICE PRESIDENT, MARKETING & DEVELOPMENT July, 2010 - November 2012

Summary: Built on my 19+ years of professional experience and success to drive the Marketing and Fundraising efforts of a 100 year old critical access hospital. As a member of the Hospital's senior leadership team, reported to the President & CEO, managed the hospital's Marketing, Communications, Community Relations and Fundraising efforts, and managed an annual budget of $300,000. Raised awareness of hospital programs and services through proactive Marketing strategies, and tripled annual giving dollars from $60,000 to $153,000+.

Developed blueprints for two major marketing initiatives: 100th Anniversary Campaign and a Campaign for Memorial Hospital`s Second Century; Maintained a weekly presence in community newspapers and on the Website; Used the results of a major Attitude and Awareness Study to help assess, develop, and execute winning marketing strategies; Introduced in-house TV programming in areas throughout the hospital including clinical waiting areas and patient rooms; Launched a formal Planned Gift program and engaged two senior gift officers to maximize major gift opportunities; Instituted fundraising seminars for members of the Board of Trustees; Launched online giving and Planned Giving pages on the Website; Created an ongoing series of CEO breakfast meetings with donors and local business and community leaders. Led 100th Anniversary committee. and an annual golf tournament (now in its 35th year) which raised $35,000, a first in the hospital's history. As part of a Second Century fundraising campaign, launched Memorial's first ever Legacy Gala (2012). Established grant writing teams to win a Susan G. Komen Breast Health award ($39,000 with the opportunity to apply for an additional two years for a possible total of $90,000), and a $250,000 Donaldson Charitable Trust grant proposal to expand the Hospital's Oncology services. Based on my record of fundraising success, we increased our annual fundraising goal from$100,00 to $450,000 (2013).

The Cambridge School of Weston Weston, Massachusetts

DIRECTOR OF DEVELOPMENT COMMUNICATIONS July 2005 - June 30, 2009

Helped raise $20 M in four years. Marketed capital campaign goals to major internal and external constituencies; Led the school`s strategic Development communications effort, producing all correspondence, strategic plans, publications, funding proposals and annual donor reports; Was chief architect of marketing materials for a $19.6 M capital campaign including campaign videos, a Case Statement and annual reports; Managed Public Relations efforts; Provided creative oversight of the department`s website and made use of electronic; Provided communications and events management support to the head of school and members of the Board of Trustees; Produced auction catalog for an inaugural art auction event that netted $90,000; Secured grants; Was editor of a monthly newsletter for parents, a contributing writer to the Gryphon, the school`s alumni magazine, and a major initiator of stories for the school`s Website. At end of capital campaign, delivered a donor recognition kiosk; Provided direction to photographers, videographers and communications consultants. Generated award nominations to honor faculty, staff and trustees, resulting in a 2006 Amgen Award for Science Teaching Excellence awarded to the school`s science chair and a 2008 Princeton Prize for Race Relations.

Cambridge Health Alliance Cambridge, Massachusetts

PUBLIC RELATIONS MANAGER 2000 - 2005

Managed public relations effort for a $400 M, nationally recognized, award-winning, regional academic, healthcare system of 3 acute care hospitals. Marketed programs and services of more than 20 primary care sites, the Cambridge Public Health Department, Network Health, a managed Medicaid plan, and community-based programs that serve the residents of Cambridge, Somerville, Everett and the Boston Metro North region. Created the organization's annual strategic PR Plans; Initiated press coverage of events, newsmakers, programs and initiatives; Served as the contact person for media inquiries and placements; Provided communications support for

Alliance-wide clinical areas, publications and special initiatives; Was announcements editor for e-BEAT, a weekly employee communications vehicle; Organized press conferences and events; Was Public Information Officer for Somerville Hospital as part of the Hospital Emergency Incident Command System (HEICS); Wrote the nomination papers that won major awards for the hospital programs, providers and staff; and Served as the hospital's 24-hour contact person for notification of any media emergencies.

Burrows Resume, page 2

Dimock Community Health Center Roxbury, Massachusetts

DIRECTOR OF MARKETING & PUBLIC AFFAIRS 1999 - 2000

Directed the marketing and public relations effort of a premier, 138-year old, $27 M community health and human service agency affiliated with Beth Israel Deaconess Medical Center (BIDMC). Promoted the mission and goals of the organization through marketing and collateral materials; Generated media coverage of programs, services and special events; Produced video programming; Created the organization's strategic marketing plans; Wrote speeches and provided agency-wide marketing expertise in support of an $18 M capital campaign. Organized press conferences for Attorney General Thomas Reilly, the Mayor's Office - City of Boston (formal Tobacco Settlement announcement), Victoria Reggie Kennedy (Teen Violence) and Senator Bill Bradley (announced his candidacy for president); Generated media coverage for Steppin' Out, the signature fundraising event, and the annual Women's Health Forum; Was on-camera host of -Health Matters- aired on local cable TV station; Established and hosted a Marketing Council comprised of professionals drawn from diverse marketing and communications disciplines; Wrote winning proposal to host an internship program in collaboration with the Heller School at Brandeis University; and Launched Dimock's first Website.

Partners Healthcare System, Inc. Boston, Massachusetts

SENIOR COMMUNICATIONS CONSULTANT 1997 - 1999

Provided internal communications and marketing support for a competitive healthcare system that is the largest private employer in Massachusetts. As editor and graphic designer, led teams of communications professionals to produce 3 monthly newsletters for Partners Corporate, Training and Human Resources; Created talking points, proposals, news releases and marketing plans for executive staff; Drafted proposals, nominations and reports; Provided communications support for senior staff and the HR Department; Championed and assisted Partners-wide employee recognition programs, special events and services.

The Guardian Life Insurance Company of America New York, New York

ADVERTISING & SALES PROMOTION SPECIALIST 1996

Provided communications vision and management expertise to support the sales force of the fourth largest mutual life insurance company in the United States ($37.2 billion in assets); Contributed communications expertise in support of organizational efficiency and business growth; developed communications strategies to facilitate information exchange; Contributed to major publications and a sales force newsletter; Designed and delivered brochures and other targeted marketing materials to educate, motivate and support the award-winning national sales force.

COMMONWEALTH OF MASSACHUSETTS - Executive Office of Health & Human Services

Division of Medical Assistance (DMA) Boston, Massachusetts

COORDINATOR OF EMPLOYEE SERVICES 1993 - 1995

Demonstrated strong planning, organizing and leadership skills to initiate and then market innovative programs and services and implement communications strategies for a $3,500,000,000 agency; Created strategic marketing plans and organized statewide PR sessions; Directed federally funded summer job training program for local high school students; and Instituted an agency-wide Employee Assistance Program (EAP); Collaborated with Dana Farber Cancer Institute to launch 4-year Breast Cancer Education Project; Trained statewide Annual Giving Campaign coordinators; Raised annual giving level by 30 % the first year; Wrote marketing manual for state agency campaigners and the United Way to raise $1,600,000 in 1995 and $1,500,000 in 1994.

Burrows Resume, page 3

EDUCATION

BACHELOR OF SCIENCE IN JOURNALISM/BROADCAST JOURNALISM, Boston University, Boston, Massachusetts

ORGANIZATIONS & ASSOCIATIONS

* Member of the North Conway Rotary Club (Public Relations Liaison)

* Board of Directors, MWV Housing Coalition (Secretary, Executive Board)

* Trustee - Mountain Top Music (and served on the Public Relations Committee)

* Trustee - M & D Productions

* Trustee - White Mountain Musical Arts (Annual Bach Festival)

* Deacon at First Church Congregational, North Conway, NH

AWARDS/ACHIEVEMENTS

* Selected (based on essay submitted) to participate in the -Shaping Healthcare Delivery Policy- Executive Education Program at Harvard University`s John F. Kennedy School of Government (2013)

* 1995 Agency Nominee: Governor`s Carballo Award for Excellence in Public Service (The Manuel Carballo Governor's Award for Excellence in Public Service, named in honor of the late Secretary of Human Services, is given annually to no more than ten employees or groups of employees who exemplify the highest standards of public service).

* Commonwealth Citation for Excellence. (Recognizes Commonwealth employees who demonstrate: Attainment of high priority agency objective(s); Exceptional managerial, organizational and/or communications achievements; Exemplary leadership; and Achievement of significant improvements in productivity and/or savings in agency operations).

* Poetry and art published in -Auscultations,- the literary journal of Cambridge Health Alliance's Medical Humanities Initiative.

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