Marketing Director

Philip Grabfield

Email: **********@********.***

Address: *** ********* ****

City: Weston

State: CT

Zip: 06883

Country: USA

Phone: 203-***-****

Skill Level: Director

Salary Range: $200,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Philip Grabfield

361 Goodhill Road, Weston, CT 06883

Cell: 203-***-**** : **********@********.***

Executive Profile

Strategic, international Marketing Executive ready for top position based on 25+ years of experience:

* B2B, B2B2C, B2C

* Consulting and client sides

* US, Asia, Europe, Latin America

Core Competencies

* Strategic, analysis-based thinking

* Change leadership

* Cross-cultural flexibility

* Creative problem solving

* Lead-to-revenue management

Professional Experience

Mercer 2003-current

Partner - Global Marketing

Responsibilities: Promoted to lead global marketing initiatives for $1 billion Health & Benefits business after three years as US Chief Marketing Officer.

* Revenue growth of 28% over past six years

* Integration of Mercer and Marsh brands across 35 countries

* Global advertising campaign resulting in increased perception of Mercer as "right firm for my needs" from 77% to 86%

FutureBrand / Marketing Corporation of America 1997-2002

Senior Industry Leader

Responsibilities: Chosen to head up financial services practice for $100MM branding and marketing consultancy.

* Approximately $2MM of new business per year

* Segmentation research leading to break-through credit card product

* Successful post-merger brand strategy development and execution for Fortune 300 company

Professional Experience (continued)

Bantam Doubleday Dell 1995-1997

Marketing Director

Responsibilities: Selected to apply disciplined marketing processes to new industry based on track record at Kraft.

* First-ever research study to measure consumer purchasing habits

* Strategic reallocation of marketing budgets to "backlist"

Kraft Foods 1987-1995

Marketing Director

Responsibilities: Steady progression through brand management to become Marketing Director for Kraft Japan.

* Kraft Japan revenue across three categories up 40% over three years

* Polly-O Dairy Products revenue increase of 7% per year, including multiple new product launches

* $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental sales

* Portion control Philadelphia cream cheese introduced, resulting in cost savings of over $1MM

Manufacturers Hanover Trust Company 1981-1985

Credit Officer - International Division

Responsibilities: Selected to join start-up barter/countertrade division with focus on Latin America.

* Over $300K in fee income generated, leading to position on Spanish corporate lending desk

Education

The Wharton School, MBA, Marketing 1987

The Lauder Institute, MA, International Studies 1987

Trinity College BA, Economics and Spanish 1981

Languages

* Native English speaker

* Fluent in Spanish and French

* Proficient in Japanese and Portuguese

Contact this candidate