Sales Marketing

Mitch Collins

Email: abqn1p@r.postjobfree.com

Address: PO Box 768

City: Montgomeryville

State: PA

Zip: 18936

Country: USA

Phone: 646-***-****

Skill Level: Senior

Salary Range: $180,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

MITCH COLLINS

PO Box 768 646-***-****

Montgomeryville, PA 18936 abqn1p@r.postjobfree.com

SUMMARY

SENIOR EXECUTIVE with General Management, Marketing and Sales/Business Development experience in dynamic environments in health care and health care services, insurance/employee benefits, and CPG. Exceptional leader, strategist and operator who develops strategic vision, attains broad buy-in, and executes with urgency to drive growth, sustained superior profitability and value creation. Exceptional analytical skills and financial acumen, skilled communicator. In every assignment increased profit, accelerated growth and improved efficiency. Harvard MBA.

P&L Management

Data & Analytics

Marketing, Strategy and Growth

New Product/Service Development

Consumer & Customer Needs Analysis

B2C, B2B, B2B2C

EXPERIENCE

MSC INTERIM EXECUTIVE AND CONSULTING SERVICES, Chalfont, PA 2009 - PRESENT

Principal 2002 - 2005

Founded practice providing interim executive services in general management, marketing, sales and business development; strategy and marketing consulting. Interim roles include Vice President Marketing; Managing Director of Sales, Marketing and Business Development; President and Chief Executive Officer. Clients include:

* Health Care: Established health insurer go-to-market strategy for health care services middleware software provider, including segmentation and screening criteria. Assisted private equity firm in establishing new business venture for clinical trial patient recruitment focused on minority and under-served populations.

* Digital Health: Business Advisor for the Philadelphia Science Center QED program, which validates and funds early stage digital health and life science companies.

* Financial Services: Opened US market for XN Financial, Canadian expatriate insurer, including health / personal risk with a focus on brokers including Marsh, AON, Willis. Personally landed AT&T. Provided Marketing and Business Development for RateFinancials, a developer of financial statement risk analysis products.

* Technology: As interim Marketing VP for National Notification Network (technology startup that provides Oracle-based mass notification systems), implemented comprehensive marketing strategy driving 100%+ sales growth.

* Non-Profit: Led Harvard Business School Club projects, including marketing re-vamp of Philadelphia club's Social Enterprise Initiative, which provides executive development and education to non-profit leaders. Developed marketing and organizational plan for Smithsonian National Museum of the American Indian in NYC.

OREGON CENTER FOR APPLIED SCIENCE (ORCAS), Eugene, OR 2009 - 2010

Interim President and Chief Executive Officer (Concurrent with above)

Engaged by and reported to Board of Directors; charged with developing sustainable, commercial vision to create stakeholder value while bringing much needed strategic leadership, financial acumen, and operating discipline.

* Developed ORCAS' first market-driven strategy focused on helping payers lower medical costs and reduce absenteeism / presenteeism by addressing emotional health issues with non-medical, non-pharmaceutical behavior change program based interventions to address emotional health conditions including depression, grief and stress.

* Transitioned from science team-driven academic structure to a centralized, functionally-aligned, commercially-focused entity. Expanded product focus to include both programs and technology-enabled value added services.

* Led development of company's first unified product delivery platform (e.g., analytics, member recruitment, common tools and engagement) with enhanced EMR / HIT linkage to health information systems.

* Designed offerings to include dynamically tailored content and mobile delivery while meeting the needs of consumers, health care providers, purchasers and distributor partners.

* Recruited executive producer to significantly improve user experience and content presentation, resulting in improved engagement, outcomes and differentiation versus competitive offerings.

* System architected to work either stand-alone or in conjunction with therapy provider.

* Created commercial plan targeting employers and providers of EAP, Behavioral Health, Wellness, and Health Insurance programs with forecasted 2011 revenue of >$500K - $1M (from $30K in 2009, up to $5M by 2016).

* Initiated implementation of go-to-market plan including company name change, value proposition by segment, target accounts, communication schedule including trade shows, advertising and social media, and web redesign.

* Negotiated business development initiatives, e.g., WebMD and Johns Hopkins. Developed pipeline for multiple partnerships with C-level contacts including Aetna, Magellan, Value Options, and OptumHealth.

* Actions led to sale of the company in 2011.

THE HARTFORD, INC., Fort Washington, PA 2005 - 2008

President - Hartford Customer Services Group (HCSG)

Recruited to bring strategic, marketing, and financial leadership to operating unit supporting $6B AARP health insurance program. Directed $140MM P&L and team of 1300 in two service locations. Responsible for Sales, Service, IT, Project Management, Operations, Consulting Services, HR, Finance, Client Services, and Marketing.

* Elevated value to client and changed perception from vendor to value-added partner by expanding role to include analytics services, expanded consulting services and IT projects and upgrades. Strengthened relationships with C-level peers and executives from AARP, United Health Care, Aetna, MetLife, and Genworth.

* Doubled operating income and margin: became key AARP strategic partner with contract renewal through 2018 with 20%+ improvement in margin; value of contract in excess of $1.5B. Achieved record results for insurance sales, AARP membership sales, and customer satisfaction. Earned contract for AARP member services.

* Set vision and established analytics group that improved data-driven decision making and enabled ability to interface with provider analytic systems to ultimately link marketing, patient, provider, and insurer data.

* Expanded IT consulting to AARP to include system integration especially re: marketing data warehouse and unique customer ID expertise. Upgraded Siebel CRM and telephony platforms with no service interruptions.

* Obtained approval/implemented customer experience management system (CEMS) including sophisticated voice analytics capability to improve decision-making and enable AARP entry into social media.

* Used sophisticated analytics to achieve best-in-company turnover (decreased by 55%, to 21%). Expanded home worker program to 300 agents. Established bi-lingual agent program. Strengthened management team.

AMERICAN INTERNATIONAL GROUP, New York, NY 2001 - 2002

Chief Marketing Officer - North American Accident & Health

Reported to President of $600MM division, with matrix responsibility to President of $6.5B global A&H business. Led North American marketing, e-commerce and strategic planning. Drove global product development.

* Developed strategic plan to grow US A&H business unit 300%+ in five years through product line expansion and upgrades, development of new distribution channels including worksite, and entry into emerging market segments. Reviewed worldwide A&H portfolio to identify existing products that could be introduced in US.

* Conducted comprehensive review of domestic business unit. Identified operational shortfalls and gaps in analytics and technology capabilities and initiated restructuring to increase revenue capacity 50% + while keeping headcount flat.

* Used consumer research to change design of key critical illness product prior to launch.

* Significantly improved company market share and competitiveness in supplemental health products market.

PRUDENTIAL FINANCIAL, Newark, NJ 1998 - 2001

Vice President, Marketing

Reported to Corporate Executive VP. Provided marketing leadership for $6B employee benefits division: group life, disability and LTC insurance, 401(K) and other retirement plans, relocation services, and voluntary products.

* Led project to define and implement value proposition and branding initiative that drove a unique positioning in employee benefits market, with focus on employer and employee needs, using tag line "Benefits and Beyond."

* Led cross-functional, cross-enterprise team to launch company's first internet marketing program. Provided business requirements to architect a never-before-built marketing platform. Worked closely with field agent management to design and implement lead tracking and follow up.

* Led team determining product offerings for web-enabled voluntary benefits initiative, including extensive industry and competitor analyses and research with HR, brokers, and employees. Designed employee needs-driven suite of products. Developed employee and employer segmentation models with projected lift of 30%+.

CONSUMER PACKAGED GOODS MARKETING AND SALES

Held roles of increasing responsibility in CPG industry, including Director of Marketing, Veterinary Business Channel, Hills Pet Nutrition (Colgate Palmolive); Group Manager, Direct Marketing & New Product Development at DowBrands; and Brand Manager and Territory Sales Manager at The Gillette Company.

EDUCATION

* MBA, Concentration in Marketing, Harvard University, Boston, MA, COGME Fellowship Recipient

* BS, Business Administration, University of California, Berkeley, CA, Alumni Scholar

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