Project Manager Marketing

Paul Zemaitaitis

Email: **********@********.***

Address: **** *. ******** **., ***** 3208

City: Los Angeles

State: CA

Zip: 90028

Country: USA

Phone: 323-***-****

Skill Level: Management

Salary Range: $135,000

Willing to Relocate

Primary Skills/Experience:

Search Engine Optimization (SEO) Pay Per Click (PPC) Landing Page Optimization Product Management Web Analytics

Educational Background:

Certification, Communications/Marketing

UCLA Extension, 03/2011 - 03/2011

Los Angeles, CA

Job History / Details:

PAUL ZEMAITAITIS

1714 N. McCadden Pl., Suite 3208 * Hollywood, CA 90028 * 323-***-**** * ************@*****.***

DIRECTOR OF PRODUCT MANAGEMENT & ONLINE MARKETING

Results-focused and dynamic online business professional and technologist, with diverse experience steering and directing all aspects of operations management, online marketing, product development, and process improvement. Over 15 years taking business ideas to profitable online product, often from initial concept through completion and launch. Recognized for consistently achieving company goals, and exceptional ability to deliver profitable solutions, and propel company growth. Dedicated to ongoing learning and constant self-improvement through the kaizen philosophy. Proactive with excellent interpersonal and communication skills, experienced in working with cross functional teams and personalities, including clients and vendors as well as working on own initiative.

Core Competencies

Sr. Product/Project & Operations Management * Strategic Planning * Business Process Optimization (BPO)

Client Relations * Staff Training & Development * Budgeting / P&L Management * Technical Documentation

Online Marketing Skills

SEO/SEM Tool Visionary & Evangelist * Pay Per Click (PPC/SEM) * Search Engine Optimization (SEO) * Social Media Marketing (SMM) * Online Reputation Management (ORM) * Content Monetization / Media Buys (Display) * Mobile Marketing & Retargeting * Affiliate Marketing Management * CMS/CRM/Ecommerce/Email Integration * Multivariate & A/B Landing Page Testing * Web Analytics & Call Tracking Systems *

CERTIFICATIONS

Google Adwords Professional Certification * Web Project Manager Certification * Yahoo! Certified Ambassador * Internet Marketer Certification

TRAINING

Advanced SEO Strategy Seminar * Advanced Web Analytics Training (WAA) * Commission Junction Affiliate Marketing Training * Server Administration Coursework * Click-Tracks Web Analytics Professional * UCLA Ext. - Communication & Presentation Skills * Toastmasters - Competent Communicator (CC)

PROFESSIONAL EXPERIENCE

Talus Labs * Los Angeles, CA 2012 - Present

Director of Product Management

Provide direct leadership to product management department for $15M digital advertising start-up. Revamped the system and develop a new local SEM/SEO platform, integrating some of the existing system infrastructure.

* Delivered over 1,200 pages of documentation deliverables within 7 months timeframe with a group of product managers, including presentations, wireframes, use cases, market trends, competitive intel, and technical requirements for engineering.

AT&T Interactive / YP.com * Glendale, CA 2010 - 2012

Associate Director of Search Engine Marketing & Product Management

Directed over $300M in SEM advertising media spend yearly. Developed new SEM methodologies and features, scaled across multiple product lines and multiple advertisers. Managed all technical relationships with our search engine partners for API integration & new features.

* Product managed 9 of 14 SEM platform modules including geo targeting, on boarding wizards, keyword taxonomy, landing pages, CMS, call tracking, account structure, search engine flighting, error handling and admin UI.

Spark Networks * Beverly Hills, CA 2009 - 2010

Director of Search Marketing

Monitored marketing campaigns daily and identified new growth and distribution opportunities. Developed and implemented online marketing strategies.

* Improved team communications, updated the existing reporting systems, KPI tracking methodologies and SEM procedures, resulting to company savings of over $100,000 monthly in mismanaged funds.

* Managed new landing pages conversions testing using third party agencies & internal Omniture Test & Target efforts, which lead to a 14% conversion improvement.

* Served as the technical liaison for supporting online marketing tools & technologies.

Tsavo Agency / Tsavo Media * Santa Monica, CA 2008 - 2009

Director of Business Operations

Managed and developed team creating and delivering top-level SEM products and services for clients. Oversaw more than 100 clients and 300 internal web properties following acquisition of DoneSEO.

* Fostered partnerships with high-profile clients such as Sony Pictures, DreamWorks, Sun Microsystems, Pepperdine University, Breast Cancer Society and Paramount Pictures.

Awareness Technologies * Marina Del Rey, CA 2007 - 2008

VP of Online Marketing

Oversaw online marketing strategies utilizing PPC, SEO, LPO, web analytics, affiliate marketing and multi-variant testing across hundreds of pages and 8 sites. Implemented best practices and new media strategies.

* Raised average order size of 10% to 20% by implementing shopping cart enhancements and redesign.

* Established new online B2B markets, yielding $200,000 in monthly revenues after first 3 months.

Terra Firma Marketing / Proceed Interactive * Agoura Hills, CA 2005 - 2007

VP Of Online Marketing & Operations

Led search-marketing initiatives, incorporating technology development. Supervised team of web developers and marketing associates to complete projects and foster client relationships.

* Reduced PPC bidding costs 15% to 20% while increasing website traffic through careful research and restructuring of over 200,000 keywords.

Savvy Solution Partners * Los Angeles, CA 1998 - Present

Consultant / Founder

Collaborated with executives to develop product vision, business strategies, go to market plans and tactics. Provide the groundwork for cross-functional teams to align with development, product methodologies and online marketing best practices.

* Manage SEO, SEM, and social media for advertiser budgets` with values at over $300,000 per month.

* Serve as product and project consultant for web applications and integration with multiple systems.

TECHNICAL PROFICIENCIES

Media Experience: Google Adwords / Adsense, MSN Adcenter, Ask.com, Super Media, Facebook, MIVA, AdBrite, Yahoo Media, CitySearch, Yelp, 7Search, Multi IYP Networks, Adhere, Ingenio Pay per Call

Platforms & Tools: Omniture Search Center, SearchForce, Marin Software, Kenshoo, WordStream,

Acquisio, SpeedPPC, TheSearchAgency - AdMax, Bid Hero, Trada, Word Tracker, AdGooroo, WebVisible, Marchex, Yodle

Affiliate Marketing: Commission Junction (CJ), My Affiliate Program, Preformics, Direct Tracks

Analytics Tools & Data: Google Analytics / Optimizer, Omniture SiteCatalyst / Discovery / Test & Target

(Offermatica), Web Trends, WebSiteStory Hitbox, Click Tracks, Optimost, Hitwise, ComScore A/B & Multi Variate Testing, Retargeting, Behavioral Targeting, Click Stream Analysis, Landing Page Optimization, Click Flow Analysis

Email Marketing: Dart Pro, iContact, Email Labs, Salesforce, and other Database/CRM Email Systems

Web Development: Adobe Photoshop, InDesign, Flash & Dreamweaver, MS Visio, OmniGraffle,

Implementation of HTML, ASP, PHP, Javascript, Final Cut, Photography, Videography

IT Management: LAN Networking, Router & Firewall Configuration, IIS Web Server Management

Databases & Finance: MS Access, Quickbooks, Quicken, Advanced MS Excel, Crystal Reports, OLAP

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