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Sales Marketing

Location:
Irvine, CA
Posted:
March 01, 2013

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Resume:

Jill Parker

Email: **********@********.***

Address: ** **********

City: Irvine

State: CA

Zip: 92614

Country: USA

Phone: 949-***-****

Skill Level: Management

Salary Range: $75,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

JILL PARKER

Phone: 949-***-**** Email: **********@********.***

Results-driven, enthusiastic, and highly accomplished Sales & Marketing Director with years of successful experience. Versatile strategist, recognized for having superior marketing skills, exceptional leadership abilities, and superlative business acumen. Committed to maintaining a reputation based on quality, service, and uncompromising ethics. Currently seeking a position which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:

Sales/Marketing Management

Market Research/Analysis

Strategic Negotiation

Program Development

Leasing/Property Management

Tenant/Lender Relations

DRE/HOA Documentation

Occupancy Maximization

Staff Interviewing, Hiring, Training & Supervision

Performance Evaluation

Problem Solving

CAREER ACCOMPLISHMENTS

Successfully achieved all sales, closings and profit goals on a consistent basis.

Increased broker sales by 25% by designing and implementing a broker referral program on selective homes within subdivisions.

Boosted qualified visitor traffic to developments by over 50% with -Trade-In- programs and -Dare to Compare- advertising campaigns.

PROFESSIONAL PROFILE

Nevis Homes - Arcadia, CA 2005 - 2012

Sales & Marketing Director

A prominent Southern California developer with a portfolio consisting of single-family homes, apartment homes, condo conversion projects and condominium homes in Los Angeles and Orange Counties.

Accountable for driving overall sales, marketing, promotion, and product strategies for new communities.

Created and managed marketing and advertising programs including budgets, brochures, collateral materials, media plan/placement, model merchandising, signage programs, direct mail and public relations activities.

Established content direction of marketing themes and campaigns for consultants, from inception to conclusion, to achieve established goals.

Implemented product-pricing strategy based on strategic plan, competitive analysis, market conditions, and profit plan.

Analyzed and monitored community competitors on an on-going basis.

Recruited, hired, and trained sales personnel.

Approved purchase agreements and related documents, managed the sales team to set/achieve monthly goals, and promoted positive, proactive resident relations.

Conducted weekly sales meetings for sales and lender personnel.

Directed vendors, consultants and worked closely with project management personnel.

Restaurant Consultants, Inc. - Irvine, CA 2001 - 2005

Field Marketing Consultant

Responsible for sourcing and managing the creative development of marketing materials with local store marketing.

Design, implement and manage promotional programs to increase off-site business.

Monitor and evaluate database management, research and target market analysis.

Conduct on-going training with existing staff and monitor staff performance.

JILL PARKER

Phone: 949-***-**** Email: **********@********.***

PROFESSIONAL PROFILE - CONTINUED (PAGE 2)

Lucas & Mercier Development, Inc. - Rancho Santa Margarita, CA 1995 - 2001

Sales & Marketing Director

An in-fill residential builder involved in single-family detached homes expanding into larger markets and making a presence into the home-building community.

Directed all sales and marketing activities in San Diego, San Bernardino and Riverside Counties.

Created and managed marketing/advertising programs for communities, including budgets, brochures, collateral materials, corporate identity, media plan/placement, model merchandising, signage programs, direct mail, public relations (PR) activities, and corporate events.

Hired and managed sales staff/consultants/vendors, as well as initiated, processed, and obtained DRE management documentation and HOA property management documentation/coordination.

Supervised the Escrow Coordination department.

Established content direction of marketing themes and campaigns for consultants, from inception to conclusion, to achieve established goals on new home developments. Implemented product-pricing strategy based on strategic plan, competitive analysis, market conditions, and profit plan.

Collaborated with the forward planning department, attorneys, consultants, and governmental agencies to create and foster positive relationships to ensure timely results.

Instrumental in developing an in-house Design Center program that resulted in a profitable revenue stream.

Shawntana Development - Newport Beach, CA 1991 - 1995

Sales & Marketing Director

A prominent residential homebuilder with a portfolio of single-family homes and condominiums.

Oversaw all facets of sales, marketing and public relations.

Hired, trained, and supervised sales personnel, escrow coordination, and lender activities.

Created and implemented Realtor outreach programs, oversaw vendors/consultants, worked with project management personnel, and obtained DRE documentation and HOA property management approvals.

Led weekly sales meetings, developed sales awards/bonus programs, and conducted market research for product design and stratification, including consumer focus groups.

EDUCATION

California State University, Fullerton Marketing

University of California, Irvine MIRM Coursework

BIA of San Diego MIRM Coursework

AFFILIATIONS

Sales & Marketing Council, Orange County/San Diego Chapters



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