Marketing Health
Resume:
lori hunt
Email: abqmbl@r.postjobfree.com
Address: **** ******** **
City: Fort Wayne
State: IN
Zip: 46835
Country: USA
Phone: 260-***-****
Skill Level: Experienced
Salary Range: $70,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Lori J. Hunt
9713 Greyhawk Dr
Fort Wayne, Indiana 46835
CAREER SUMMARY Marketing professional with over 20 years of proven results in public relations, marketing, and strategic planning. Areas of expertise include marketing plan development, market research and analysis, brochure writing and development, advertising planning and buying, media relations, special events, team building, and social media.
PROFESSIONAL EXPERIENCE
PARKVIEW HEALTH SYSTEM, Fort Wayne, IN 1989-Present
Marketing and Strategic Planning Coordinator Parkview Level II Trauma Center 1996-Present
Develop the strategic plans and marketing plans for Parkview Level II Trauma Center, which include media relations, advertising, social media and education for Trauma Prevention.
Plan and implement outreach efforts to area hospitals and physician practices to promote the Trauma Center and the flight program. Supervise staff of seven who are responsible for education, marketing and outreach in community and area schools. Goal is to increase market share and brand throughout the region. Results: 12% market share rise in year one, which was the first increase seen in three years; continued increases every year since.
Conceived, developed and implemented the Don't Text and Drive program locally that grew to an international level. Worked directly with school educators, local law enforcement, Indiana Surgical Specialists, emergency physicians, Parkview Hospital administration and several community leaders and volunteer groups. Results:
Currently reach 82% of our school children each year with our programs: Don't Text and Drive, Car Control Clinic, Don't Drink and Drive and Bike Helmet Safety.
Attracted national celebrities to endorse the campaigns: Jordin Sparks, Jeff Gordon, American Idol, Glee, NASCAR, Astronaut David Wolf, Mike Vanderact of the Indianapolis Colts and Good Morning America.
The Don't Text and Drive program spokeswoman was featured on The Oprah Winfrey Show.
The Don't Text and Drive Facebook page recently exceeded 100,000 fans.
The Bike Helmet campaign won local, state & national awards, including Best of Show at IABC.
Community Relations Specialist Parkview Health System 1989 - 1996
Developed and implemented marketing strategies for Parkview Health System and Parkview affiliated physicians. Responsibilities included media relations, press conferences and special events. Wrote technical and feature articles for Parkview monthly publications.
Developed and implemented marketing plans for Parkview Trauma Center, Parkview Samaritan, Regional Rehabilitation and Neurological Center, Parkview Senior Club, Parkside Health and Fitness Club.
Results: Measurable, continued increase in market share between 1990-1996.
MARKETING CONCEPTS, Ft. Wayne, IN 2001-Present
Co-Owner of a company that provides marketing services to businesses in our area. We excel at media training, advertising placement, developing marketing plans, designing web sites and brochures, logo branding, logo branding campaigns and direct mail campaigns. We also provided fundraising for CANI Community Action of Northeast Indiana through direct mail pieces and golf outings.
Clients: Community Action of Northeast Indiana, Orthopedics Northeast, Northeast OBGYN, Convalescent Center, Wayne Fasteners, Reliability Concepts, Fort Wayne Newspapers and Peg Perigo
LORI HUNT PHOTOGRAPHY, Ft. Wayne, IN 1994-present
Professional Photographer for several Fort Wayne and Indianapolis based companies
Clients: Fort Wayne Newspapers, Fort Wayne Magazine, Kroger's, Pyramid Communications, Lutheran Foundation, Builder/Architect Magazine, Fort Wayne Philharmonic and Parkview Health Network
SUPER SHOT, Ft. Wayne, IN 1995-2001
Director of Marketing and Public Relations for a large and growing organization
Responsibilities: media relations, newspaper advertising, coordinating production of commercials, media training for staff, coordination of volunteer groups, developing marketing plans, newsletters and brochures, special event planning and providing photography services
Results: Super Shots grew annually at a rate of 60%, starting as a semi-annual event, which provided free immunizations to having 24 clinics per month. The program was so successful it was featured on Good Morning America and won several city, state and national awards.
EDUCATION
Purdue University, West Layette, IN B.S. Public Relations with Minor in Visual Design
AWARDS AND ACCOMPLISHMENTS
Three published books, one that I authored and two with my photography
National winner of Parade magazine photo contest
Distinguished Hoosier Award from office of the Governor
IABC Bronze, Silver and Gold Quill Award for Super Shot Saturday Marketing program
IABC Bronze and Silver Quill Award for Community Relations Campaign for Bike Helmet Safety program IABC Bronze and Silver Quill Award for Medical Photography
IABC Bronze Quill Award for Public Relations Writing
IABC Bronze Quill Award for Media Coverage
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