Project Manager Customer Service

Andrea Stephenson

Copywriting ~ Creative Direction ~ Multi-Media Marketing

AndreaStephenson

Madison, WI

Both creative and business-minded. Skilled in developing messages for all communication and advertising mediums. Curious, tenacious and collaborative. Manage with high (yet reasonable) expectations. Strongly believe humor and hard work are the key to success.

abqm7o@r.postjobfree.com

563-***-**** mobile

ExperienceCOPY DIRECTORMonroe, WI

May 2011 - Present

Team Director:

Manage 10 direct reports and coordinate freelance help

Empower and develop "best practice" skills in both web and catalog channels

Develop schedules, budgets and resource/production plans

Identify process and production efficiencies

Initiate collaboration improvements between departments

Drive recognition communications/events

Set team and individual goals

Brand Builder:

Concept, protect and evolve brand messaging for 11+ sister brands

Launch new acquisitions like Montgomery Wards

Develop email promotions, web pages, catalog spreads, covers, selling themes, services, product names and direct mail collateral

Assist with television scripts, PR campaigns, social media and contests

Provide customer review and campaign analysis to drive creative decisions

Hands-on Manager :

Gain valuable process and collaboration efficiency insights as the sole writer for the Monroe and Main brand

Research and provide concepts/copy for credit marketing strategy across brands

Write as a "floater" to help evolve brand messaging in various brands

Advocate system upgrades as an "in the trenches" software user

SENIOR COMMUNICATIONS, CREATIVE DIRECTORMonroe, WI

Jun 2010 - May 2011

Creative Directing and Copywriting:

Health newsletters, patient education, white papers, medical journals

Ads: web banners, newspaper, direct mail, billboards, TV, radio

Physician marketing

Intranet, Internet and internal communications

Managing:

Strategic planning and campaign analysis

Lead team productivity and process improvements, coach individuals

Coordinate and direct freelance/vendor relationships

Press Relations:

Press releases, community outreach events

Disaster management spokesperson

Public officials liaison (health reform, budget cuts, etc.)INTERNET MANAGER, SENIOR WRITERBelleville, WI

Jul 2005 - Jun 2010

Marketing/Merchandising/Writing:

Email promotions and web pages, direct mail collateral

Catalog spreads, covers, selling themes, new product names

PR campaigns, promotional events, social media, contests

Creative freelance coordination

Managing/Reporting:

Strategic planning, budgeting and campaign analysis

Team productivity and business planning improvements

Directed system upgrades via technology vendors

Results:

Increased email sales 40%+ year over year

Grew web percent of total sales three points year over year

Increased gift card sales 30%

Grew conversions/order values 10-20% with reviews and affinity programs

Doubled Web Only product profits in two yearsSENIOR WRITER, PROJECT LEAD, CORPORATE RELATIONS MANAGERDodgeville, WI

Jul 2000 - Jul 2005Lands' End

Corporate Relations Manager:

Crisis, business, trade, technology and product communications (Time, Business Week, Wall Street Journal, Better Homes and Gardens, Business Wire, Associated Press, newspapers, trade magazines, etc.)

National events coordination (Oprah and Today Show appearances, My Virtual Model body-scanning tour via semi truck!)

Business analyst liaison (Forrester Research, Jupiter, Gartner Group, etc.)

Writer/Project Manager:

Web, email promotions, user interface and catalog copy

Implemented online shopping tools with various vendors

Composed legal disclaimers, recall alerts, sweepstakes rules

Managed ad campaigns for Amazon, Google, Yahoo, etc.

Results:

Grew online order values $10 over catalog orders

Delivered more than three billion news media impressions per year

Grew segmented email sales 10-fold

Two-time winner of the Gary Comer Customer Service Innovation AwardTRADEMARK/BRAND PROTECTION MANAGERMadison, WI

Aug 1999 - Jul 2000

Communications:

White papers, Web instruction copy, Webinars, online research library

Business Wire articles, newsletters and direct mail collateral

Advertising:

Managed over $1 million in media buys

Produced up-sell campaigns and infringement report packaging

Negotiated more than 100 partner contractsTV NEWS REPORTERLouisville, KY and Cape Girardeau, MO

Jan 1990 - Dec 1999

Daily Live News Coverage:

Health, business, technology and family news beats

Murders, kidnappings, riots, trials, weather disasters, shootings, four-alarm fires, etc.

Live reports for The Today Show and CBS Nightly News, stringer for Conus and NBC affiliates

Series Work/Weekly Shows:

Medical Miracles, Wednesday s Child and Weird Science

Toured flood zones with Al Gore, flew missions to Bosnia

Drug trafficking, homeless, gambling and animal abuse issues

Accolades:

Four regional Emmy Awards

Two Armstrong Community Service AwardsWRITER, PRODUCER, ANNOUNCERCape Girardeau, MO

Jun 1990 - May 1993KGMO Radio and SEMO Video Services

Work included:

Produced/announced morning news and Oldies Music Show

Wrote radio ads and "Eye on Health" segments

Wrote, produced and directed post-game Coach s ShowsCOPYWRITING, MARKETING, PROJECT MANAGINGVarious

May 1988 - PresentFreelance Communications

Work includes:

Proposals, instruction manuals, educational videos, employee handbooks

Brochures, Web copy, speeches, media training, television/radio ads, events

Clients include:

Businesses: Community Hospitals, The GEO Group Translation Services, Wisconsin Department of Health, Miller Brewing, Kraft, Budweiser, Edy s Ice Cream

Individuals/Special Interests: Dr. Patricia McConnell, Muhammad Ali, Al Gore, Fraternal Order of Police and Firefighters, Habitat for Humanity, The Nature Conservancy, Susan B. Komen Fund

EducationB.A. MASS COMMUNICATIONS AND JOURNALISM, WRITING MINOR, HONORS GRADUATECape Girardeau, MO

Jan 1990 - May 1993Southeast Missouri State University

Notables

Computer Skills:

Copy placement and rudimentary design: InDesign, Photoshop and Quark

Proficient in: Microsoft Office Suite programs, various Web content managers and analytic interfaces, YesMail and Gravity Mail email managers, digital video editing and videography

Career/Personal Highlights

Political aide on national humanitarian missions

16 years of rescuing/re-homing abandoned dogs and horses

Serving on the board of directors for various animal rescues

Reconstructing an old log cabin and building an animal rescue home

Completing a solo cross-country motorcycle tour

Surviving gun fire, two riots, six tornadoes, a "Colt 45" concussion and reporting via parachute and helicopter

Interviewing shakers like Muhammad Ali, Al Gore, Coretta Scott King, Rush Limbaugh, Sr. and David Duke, among others

View Andrea's Portfolio for work samples. abqm7o@r.postjobfree.com 563-***-**** mobile

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