Management Marketing
Resume:
Quantitative Analyst for Business and Economic Decisions
James F. Horrell
Quantitative Analyst for Business and Economic Decisions
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Addresses
Redmond, Washington 98053
425-***-**** Cell 405-***-****
Web site: http://jfhorrell.com
Email *********@***.***
Education
Ph.D Mathematical Statistics, Colorado State University, 1972
M.A. Mathematics, Western Washington State College, 1965
Bowdoin College, Summers 1962, 1963
B.A. Ed. Mathematics, Central Washington State College, 1961
Experience
2004-present Adjunct Professor, University of Oklahoma
1974-1604 Associate Professor, College of Business Administration, The University of Oklahoma
1970-1974 Assistant Professor, College of Business and Economics, Washington State University
1966-1970 Fellowship, National Institute of Health, Colorado State University
1965-1966 Instructor, Colorado State University
1964-1965 National Science Foundation AYI, Western Washington State College
1962-1964 Teacher, A.C. Davis High School, Yakima, WA
1962, 1963 National Science Foundation Summer Institutes, Bowdoin College
1961-1962 Teacher, East High School, Bremerton, WA
Book
Horrell, James F., and Harnett, Donald L., Data, Statistics and Decision Models with Excel, John Wiley & Sons, Inc., New York, NY, 1998.
Refereed Journal Articles
The Cost of Diabetes in the Presence of Co-morbid Conditions, (with R.I. Garis, M.A. Shara, K.C. Farmer, and M. Arora). Managed Care Interface, Vol. 15, No. 4, April 2002, pp 48-53.
Estimating the Economic Damage Resulting from the Pollution of a Municipal Water Supply, (with D. Craig Shew). Litigation Economic Digest, Vol. II, No. 1, Fall 1996, pp. 55-72.
Effect of Positive Earnings Bias on the Size and EP Effects, (with T.K. Bhattacharya). National Social Science Journal, Vol. 8, No. 1, Spring 1994, pp. 180-193.
Evidence of Independence of the Size and EP Ratio Anomalies, (with T.K. Bhattacharya). Journal of Financial Management and Analysis: International Review of Finance, Vol. 5, No. 2, 1992.
A Descriptive and Analytic Matrix for Product Liability Defenses, (with N. Razook and J. Roblyer). American Business Law Journal, Vol. 30, No. 1, May 1992, pp. 69-96.
Communication and Assimilation Patterns of Two Generations of Thai Immigrants, (with K. Sakdisubha and B. Hill). Intercultural Communication Studies, Vol. 1, No. 2, Fall 1991, pp.1-22.
Is Pricing of Financial Risk Really Uniform? (with A. Merikas and M. Tsiritakis). Business and Economic Review, Vol. 4, No. 1, 1991, p. 71-86.
An Analysis of Index Option Pricing, (with John S. Cotner). The Journal of Futures Markets, Vol. 9, No. 5, October 1989, pp. 449-459.
Advance Preparation of Discrete Finger Responses: Nonmotoric Evidence, (with James Carraugh). Acta Psychologica: International Journal of Psychonomics, Vol. 72, 1989, pp. 117-138.
The Use of Beta Unlevered as a Proxy of the Homogenous Risk Class -Empirical Evidence, (with Andreas Merikas). Journal of Economics and Finance, Vol. 13, No. 2, April 1989, pp. 155-162.
Food Brokers in the Distribution Channel, (with Roy K. Teas and Rod Evans). International Journal of Physical Distribution and Materials Management, Vol. 12, 1982, pp. 29-41.
Salespeople Satisfaction and Performance Feedback, (with Roy K. Teas). Industrial Marketing Management, Vol. 10, 1981, pp. 49-57.
Least Squares Robustness When the Error Term is Mis-Specified, (with Terry N. Barr). Agricultural Economics Research, Vol. 28, No. 4, October 1976, pp. 136-145.
A Nonparametric Program to Test for an Indentity of Dispersion Patterns Across C Multivariate Distributions, (with V. Parker Lessig and Amrenda Signh). Journal of Marketing Research, Vol. 13, August 1976, pp. 271-272.
Evaluations of Quality Factors in Marketing Experiments, (with Chem Narayana). Journal of the Academy of Marketing Science, Vol. 4, No. 3, 1976, pp. 599-607.
Influence of Altitude and Age on Pulmonary Arterial Pressure in Cattle, (with D. H. Will, J. T. Reeves and A. F. Alexander). Proceedings of the Society for Experimental Biology and Medicine, Vol. 150, December 1975, pp. 564-567.
A Note on a Multivariate Generalization of the Kruskal-Wallis Test, with V. Parker Lessig. Decision Sciences, Vol. 6, January 1975, pp. 135-141.
A Nonparametric Multivariate One-Way Analysis of Variance Program, (with V. Parker Lessig and Amrenda Signh). Journal of Marketing Research, Vol. 11, August 1974.
A Note on a Nonparametric Test of Independence Between Two Vectors, (with V. Parker Lessig and Amrenda Signh). Journal of Marketing Research, Vol. 11, February 1974, p. 106-108.
A Nonparametric Program for Testing the Independence Between Two Vectors (with V. Parker Lessig and Amrenda Signh). Journal of Marketing Research, Vol. 10, November 1973, p. 493.
On the Nonrandomness of Brand Selection, (with V. Parker Lessig). Mississippi Valley Journal, Vol. VII, No. 2, 1972-1973, pp. 65-73.
Refereed Proceedings
Integrating Mathcad into the Business School s Ph.D. Statistics Curriculum. Proceeding of the Twenty Sixth Annual National Meeting of the Decision Sciences Institute, November 1995, pp. 217-219.
The Importance of Assumptions in the Application of Statistical Analysis to Real Life Problems. Proceedings of the Twenty Fourth Annual National Meeting of the Decision Sciences Institute, November 1993, pp. 48-50.
The Demand Elasticity, A Real Determinant of Systematic Risk, (with A. Merikas and M. Tsiritakis). Proceedings of North American Economics and Finance Association, July 1989.
Transfer Function vs. Regression on Data Generated from a Known Function with No Autocorrelation in the Residuals of the Stationary Form of the Model, (with Dan Jensen and Gerald Schumann). Proceedings of the Eleventh Annual National Meeting of the American Institute for Decision Sciences, New Orleans, LA, November 1979, pp. 53-55.
Point and Interval Estimation of the Total Number of Accounts a New Bank Will Generate from Its Effective Service Area. Proceedings of the Tenth Annual National Meeting of the American Institute for Decision Sciences, St. Louis, MO, November 1978, pp. 314-316.
Solar Energy International Progress. Proeedings of the International Symposium-Workshop on Solar Energy, (with D. A. Huettner, B. J. Taylor and C. A. Ingene). Cairo, Egypt, June 16-22, 1978, pp. 2084-2105.
A Proposed Model and Method for Analyzing Power in a Channel of Distribution, (with Robert Lusch). Proceedings of the Eighth Annual Meeting of the American Institute for Decision Sciences, San Francisco, CA, November 1976, pp. 405-408.
A Multivariate Analysis of Variance of a Monte Carlo Study. Proceedings of the Seventh Annual National Meeting of the American Institute for Decision Sciences, Cincinnati, OH, November 1975, pp. 100-102.
Food Broker and Food Manufacturer Perceptions of the Channel of Distribution of Nationally Branded Canned Food Products, (with Roy Teas). Proceedings of the Seventh Annual National Meeting of the American Institute for Decision Sciences, Cincinnati, OH, November 1975, p. 114.
Rank Tests for Equality of Dispersion Patterns. Proceedings of the Fifth Annual Western Regional Meeting of the American Institute for Decision Sciences, Las Vegas, NV, March 1975, pp. 135-137.
Robustness: The Nation, A Brief History and Some Implications for Decision Scientists. Proceedings of the Sixth Annual Meeting of the American Institute for Decision Sciences, Atlanta, GA, October 1974.
Some Comments on Recent Developments in Multivariate Nonparametric Statistics, Proceedings of the American Marketing Association, Portland, OR, August 1974, pp. 194-197.
Checking for Dependence Structure in Business Data and the Effect of Dependence on Analysis of Variance Techniques. Proceedings of the Fourth Annual Southwestern Regional Meeting of the American Institute for Decision Sciences, Dallas, TX, March 1974, pp. 86-89.
Toward a More Appropriate Optimization Function for Meaningful Gross Allocations of Advertising Budgets, (with Chem Narayana and Bob Redinger). Proceedings of the Fourth Annual Southwestern Regional Meeting of the American Institute of Decision Sciences, New Orleans, LA, February 1974, pp. 259-262.
A Nonparametric Alternative to Manova, (with V. Parker Lessig). Proceedings of the Fifth Annual Meeting of the American Institute of Decision Sciences, Boston, MA, November 1973, pp. 410-412.
A Nonparametric Technique for Testing the Independence of Two Subsets of a Multi-dimensional Variable, (with V. Parker Lessig). Proceedings of the Fourth Annual Meeting of the American Institute for Decision Sciences, New Orleans, LA, November 1972, pp. 937-942.
The Detection of Randomness in Buying Behavior Patterns, (with V. Parker Lessig). Proceedings of the Third Annual Meeting of the American Institute for Decision Sciences, St. Louis, MO, October 1971, pp. 189-193.
Sponsored Research Reports
A Study of the Feasibility of Utilizing Solar, Wind and Geothermal Energy in Hobbs, New Mexico, (with Benjamin Taylor, David Huettner and Charles Ingene). The final report for the United States Energy Research and Development Agency Grant E-40-1-5231, Center for Economic and Management Research, College of Business Administration, The University of Oklahoma, Norman, OK, January 1978.
The Project to Merge Price, Cost and Production to the Oil Information Center at The University of Oklahoma, (with Don Murry and John Klingstedt). The final report for the Federal Energy Administration Grant CO-03-50221-00, Center for Economic and Management Research, College of Business Administration, The University of Oklahoma, Norman, OK, September 1976, p. 96.
Text Materials
A Student Guide for: Basic Statistics for Business and Economics. Wiley/Hamilton, Santa Barbara, California, 1977, p. 283.
Published Book Review
Multiple Regression and Analysis of Variance, by George O. Wesolowsky. Review published in the Journal of Marketing Research, Vol. XV, February 1978, pp. 164-165.
Special Topic Seminars
Faculty Performance Evaluation Using the Analytic Hierarchy Process and the Personal Computer Program Expert Choice, (with Thomas L. Saaty, University of Pittsburgh). Organizer and Faculty Member. July 7 and 8, 1987.
Economic Conditions, Forecasting and Inflation: Effects on Marketing and Financial Analysis in the Petroleum Industry, (with David Huettner, Paul Zinszer and Arnold Parr). Presented to executives of Phillips Petroleum. Organizer and Faculty Member. May 30-June 1, 1979.
Univariate and Transfer Function Time Series Analysis. Presented to employees of General Telephone and Electronics, August 21-25, 1978.
Presentations and Papers (Unpublished)
When is a Sample Size Large Enough for Decision Making Purposes in Discrimination Litigation? Western Economic Association Meeting, Seattle, WA, June 1997.
A Survey of Statistics in Business Doctoral Programs, Tenth Annual Meeting, Making Statistics More Effective in Schools of Business, Anchorage, AK, June 1996.
Evaluating the Present Value of a Leasehold Estate, Twenty Sixth Annual Meeting of the Decision Sciences Institute, Boston, MA, November 1995.
Calculating Business Damages in a Malicious Prosecution Case, Western Economic Association Meeting, Vancouver, BC, June 1995.
A Re-Examination of the Linearity of Risk and Return and the January Effect, (with T. Bhattacharya). 1992 Financial Management Association National Meeting, San Francisco, CA, October 21-24, 1992.
Market Anomaly Studies: Inconsistencies in Results, Differences in Methods and Extensions in Analysis, (with T. Bhattacharya). 1990 Southern Finance Association Meeting, Savannah, GA, November 29-December 1, 1990.
The Impact of the Degrees of Operating and Financial Leverage on Systematic Risk of Common Stock: An Extension, (with A. Merikas and M. Tsiritakis). 1990 Southwestern Finance Association Meeting, Dallas, TX, March 1990.
The Corporate Trade-Off Hypothesis, (with Andreas Merikas). 1989 Midwest Finance Association Meeting, Cincinnati, OH, March 30-April 1, 1989.
Is the Price of Financial Risk Really Uniform? (with Andreas Merikas). Eastern Finance Association Meeting, Philadelphia, PA, April 12-15, 1989.
Estimating Homogenous Risk Class in Developed and Less Developed Financial Markets, (with A. Merikas, A. Turay, P. Sanderson and A. Kondonassis). Southwestern Economics Association Meeting, Little Rock, AR, March 30-April 1, 1989.
Empirical Properties of the Black Scholes Model Applied to Index Options. Financial Management Association, New York, NY, October 1986.
Evaluating Index Options with Conditional Probability Distributions. Southern Finance Association, Dallas, TX, November 1985.
A Transfer Function and Intervention Analysis of Credit Card Sales and Bad Debt. International Symposium of Forecasting, Philadelphia, PA, May 1985.
A Multivariate ARIMA Model of the Benzene and Gasoline Markets. International Symposium of Forecasting, London, England, July 1984.
A Forecasting Tournament Revisited. International Forecasting Symposium, Quebec City, Quebec, May 1981.
Time Series Analysis and Its Application to Inventory Control. American Production and Inventory Control Society, Dhahran, Saudi Arabia, October 1981.
An Overview of Survey Research. Industrial Development Institute, The University of Oklahoma, August 1979 and August 1978.
An Application of Box and Jenkins Forecasting Procedures to Hedge Shell Egg Futures and the Cost of Corn and Soybean Meal. Presented at the Tenth Annual Southwestern Regional Meeting of the American Institute for Decision Sciences, Houston, TX, March 1978.
Some Results Concerning Finding the Best Forecasting Model for Forecasting on the Basis of Historical Data. ORSA-TIMS National Meeting, New York, NY, May 1978.
A Sensitivity Analysis of the Cost Effectiveness of Five Alternative Sources of Electricity for Hobbs, New Mexico. Presented at the National Meeting of the American Association for the Advancement of Science, Washington, DC, February 1978.
Exploring Advertising Effects with Two-State Least Squares Models. Presented at the Joint National Meeting of the Operations Research Society of America and the Institute of Management Science, November 1975.
A Nonparametric Alternative to Canonical Analysis in Testing the Independence Between Two Multidimensional Variables, (with V. Parker Lessig). The University of Kansas School of Business Working Paper Series, Working Paper No. 70, November 1972.
Consequences of Mid-Specification of Error Term in the Estimation of Cobb-Douglas Type Functions. Presented at the Allied Social Sciences Meeting, New Orleans, LA, December 1971.
Consulting Reports
A Business Valuation of Diamond Vending and Supply, Inc. Diamond Vending and Supply, Inc., October 1992.
Final Report of the Goddard Ad Hoc Review Committee, University of Oklahoma, November 1990.
Economic Appraisals of Pecuniary Loss in Personal Injury Cases. Published in How To Evaluate and Settle Personal Injury Claims in Oklahoma, Professional Education Systems Inc., Eau Claire, WI, 1990, pp. II-1 to II-20.
1989 Economics Development Institute Program Evaluation, Norman, Oklahoma. Center for Economic and Community Development, The University of Oklahoma, Norman, OK, August 1989, 176 pages.
Leasehold Evaluation of the Savannah Oaks Ground Lease, USH-Savannah Oaks Ltd., No. 1, 3500 West Olive, Burbank, CA, July 1989, Vol. I, 71 pages.
1989 Economic Development Institute Program Evaluation, Indianapolis, Indiana. Center for Economic and Community Development, The University of Oklahoma, Norman, OK, April 1989, 71 pages.
1988 Economic Development Institute Program Evaluation, Center for Economic and Community Development, The University of Oklahoma, Norman, OK, August 1988, Vol. I, 110 pages, and Vol. II, 48 pages.
Report and Summary of Program Evaluations for the American Bankers Association National Commercial Lending School. The University of Oklahoma, Norman, OK, March 1988, 39 pages.
A Prefeasibilty Study for the Marketing of Progress Beer. A study prepared for the owners of the Progress Beer Label, Oklahoma City, OK, July 1984, 74 pages.
A Marketing Analysis of Potential Land Use for the Property of RESH, Inc. Prepared for RESH, Inc., Norman, OK, April 1981, 52 pages.
A Prefeasibility Study for a Potential Study to Support the Application for a New Bank Charter in Sasakwa, OK. A Study prepared for the Executive Department of the Seminole National of Oklahoma, January 1981, 30 pages.
A Consumer Research Study of Information Relevant to the Home Furnishing Industry in the Oklahoma City Metro Area, (with Michael B. Horrell). A marketing research study prepared for Evans Home Furnishings, Oklahoma City, OK, January 1980, 120 pages.
An Image Survey of Sherman Produce Among Grocery Store Accounts, (with Terry Grapentine). A marketing research study prepared for Sherman Produce, Sioux City, IA, July 1979, 112 pages.
A Customer Image Survey of Bekins Furniture, (with Terry Grapentine and Michael B. Horrell). An image study prepared for Bekins Furniture, Sioux City, IA, June 1979, 179 pages.
An Analysis of Factors Affecting a Consumer s Selection of Poultry and of the Position of the Sherman Chicken in the Mind of the Consumer, (with Terry Grapentine). A marketing research study prepared for Sherman Produce, Sioux City, IA, May 1979, 132 pages.
An Analysis of Factors that Affect Farmers Brand Selection of Seed Corn and of Farmers Perceptions of Selected Seed Corn Producers, (with Terry Grapentine). A marketing research study prepared for Wilson Hybrids, Inc., Harlan, IA, April 1979, 152 pages.
A Customer Image Survey of Harkers Wholesale Meat, Inc., LeMars, Iowa, (with Terry Grapentine). June 1978, 168 pages.
The Economic Feasibility of a New Bank Located at 333 12th Avenue SE, Norman, Oklahoma. A feasibility study prepared for the charter applicants for a new Oklahoma State Bank for Norman, OK, July 1977, 74 pages.*
*The study included testifying before the Oklahoma State Banking Commission on the feasibility for the bank which is currently in operation under the name, United Bank of Norman.
A Prefeasibility Study for a New Bank in Norman, Oklahoma. A study prepared for a group interested in the potential for chartering a new bank in Norman, OK, April 1977, 30 pages.
Major Consulting Projects and Activity
Dr. Horrell has been involved in more than 900 litigation cases, testified via deposition over 150 times and testified in state or federal courts over 150 times. Approximately 70% of these cases involve calculating damages for people injured by some accident. The other 30% of the cases could be classified as business litigation involving corporate and government entities. A partial list of corporate and government entities assisted includes: Coca Cola, General Motors, American Airlines, EEOC, Magnum Foods, American Milk Producers Inc, Hyde Drugs, Aircraft Blue Book, The U. S. Attorney, Kerr McGee, Channel Five News, CMI, Skaggs, Choice Smorgasbords Inc., The Oklahoma Land Commission, The City of Oklahoma City, Evans Construction Co., Eskridge Honda, Purina, John Deere and the City of Cyril. The regions in which testimony is primarily given are Oklahoma and its adjacent states, and Washington and adjacent states. The actual boundary of the region in which testimony has been given is described by the following cities: Anchorage, Alaska; Chicago, Illinois, Baltimore, Maryland; Atlanta, Georgia, Dallas Texas, Los Angles, California, and Seattle Washington.
Opinions have been given on (1) pecuniary loss in wrongful death and personal injury, (2) wrongful termination and discrimination issues (3) division of assets in divorces, (4) the loss of profits and economic damages suffered by business and government entities, (5) the financial strength of a firm, (6) copyright infringement event probabilities (7) posterior probabilities of paternity and (8) a variety of other probability and statistical issues.
During the 1980 s Dr. Horrell was a forecasting consultant for Gwilym Jenkins and Partners (GJP). GJP was a firm based in Lancaster, England, specializing in ARIMA time series analysis and software. A sabbatical from the University of Oklahoma in 1980 was spent visiting the corporate headquarters of a large number of Fortune 500 companies interested in the use of ARIMA processes for their forecasting needs. These visits were used to explain the techniques, the software and to discuss the appropriateness of the techniques for forecasting problems of the firm. The problems considered required consideration of the complete picture of the corporate structure and the interdependencies of its various components. The following is a partial list of corporations and government entities consulted: White Consolidated Industries, Nestle Company, National Bureau of Standards, Baxter Travenol Laboratories, Walgreens, Quaker Oats, ESMARK, Standard Brands, House of Seagram s, SWISSRE Holding, New York and New Jersey Port Authority, Paine Weber Blythe and Eastman, American Cynamid, Federal Bureau of Investigation, Federal Energy Administration, Harris Trust, Northern Trust, United Nations, Irving Trust, Consolidated Coal, Standard Oil of Ohio, Ross Laboratory, PPG, Gulf Oil, Phillips Petroleum, Rockwell International, Shell Oil and The U. S. Dept. of Agriculture.
A third area of consulting activities has involved smaller business entities. Project feasibility studies, consumer image studies and business valuation problems have been the focus. In some cases surveys with sample sizes up to 600 individuals have been conducted and the resulting multivariate data analyzed. Some of these projects have given rise to a formal report, some of these reports are listed above under “Consulting Reports”.
During his 30 year tenure at the University of Oklahoma, Dr. Horrell served on approximately 45 doctoral dissertation committees, primarily acting as a statistical consultant on the statistical techniques used for the analysis of the dissertation data.
University Consulting Statistician, University Statistics Laboratory, University of Oklahoma. Statistical techniques were discussed with Stat Lab clients as these techniques related to the specific research projects of the clients. Among the techniques applied during this period were the following; analysis of variance, linear regression, multivariate analysis of variance and covariance, chi square analysis, ARIMA time series analysis, profile analysis, canonical correlation analysis, factor analysis, principal component analysis, discrimination analysis and path analysis. August 1985 July 1987.
A review of operational forecasting, statistical applications and selected marketing projects. Conducted a one week ARIMA forecasting seminar. GTE Service Corporation, Stanford, CT. July-December 1978.
University and College Service
College of Business Computing Committee
College of Business Tenure and Promotion Review Committee
University Budget Council
College of Business Academic Misconduct Committee, Chairman
College of Business Academic Misconduct Committee
Goddard Health Center Ad Hoc Committee, Chairman
College of Business Tenure Review Committee
College of Business Committee A, Chairman
College of Business Committee A
Faculty Resource Person Scholarship-Leadership-Enrichment Program
Faculty Senate
University Academic Programs Council
College of Business Tenure Review Committee
Graduate College Academic Appeals Panel
College of Business Research Committee
Faculty Resource Person Scholarship-Leadership-Enrichment Program
College of Business Tenure Review Committee
University Computer Advisory Committee
Faculty Resource Program Scholarship-Leadership-Enrichment Program
College of Business Dean s Advisory Committee
College of Business Graduate Programs Committee
Courses Taught in the areas of Statistics, Finance, Marketing and Economics and Text Material Used During the Past Twenty Years
Elementary Statistics:
1. Probability with Statistical Applications by Mosteller, Rourke & Thomas.
2. Business Statistics by Hoel and Jessen.
3. Elements of Statistical Inference by Huntsberger and Billingsley.
4. Statistics for Management and Economics by Mendenhall and Reinmuth.
5. Introduction to Statistical Analysis by Dixon and Massey.
Statistics for the MBA:
1. Data, Statistics and Decision Models by Harrnett and Horrell.
2. Applied Statistics for Business, by Webster
3. Intermediate business Statistics: Analysis of Variance, Regression and Time Series by Miller and Wichern.
4. Introductory Statistics for Business and Economics by Wonnacott and Wonnacott.
5. Statistical Methods for Business and Economcis by Pfaffenberger and Patterson.
6. Statistics: Making Sense out of Data by Olson.
7. A Second Course in Business Statistics: Regression Analysis by Mendenhall and Sincich.
8. Linear Statistical Models: An Applied Approach by Bowerman and O Connell.
Nonparametric Statistics:
1. Nonparametric Statistics by Siegel.
2. Nonparametric Statistical Inference by Gibbons.
Sampling Theory:
1. Sample Design in Business Research by Deming.
Regression Analysis:
1. Applied Regression by Draper and Smith.
2. Linear Statistical Models: Regression and Analysis of Variance by Neter and Wasserman.
Multivariate Statistics:
1. Applied Multivariate Statistical Analysis by Johnson and Wichern.
2. A Primer of Multivariate Statistics by Harris.
3. Applied Multivariate Analysis by Press.
4. Multivariate Statistical Methods by Morrison.
5. Multivariate Analysis with Applications in Education and Psychology by Timm.
Mathematical Statistics:
1. John E. Freund s Mathematical by Miller and Miller.
2. Probability and Statistics for Engineers and Scientist by Walpole and Meyers.
3. Introduction to the Theory of Statistics by Larson.
Stochastic Processes:
1. Stochastic Processes by Ross.
Time Series Analysis and Forecasting:
1. Forecasting in Business and Economics by Granger.
2. Forecasting Methods for Management by Wheelwright and Makridakis.
3. Applied Time Series by Nelson.
4. Time Series Analysis: Forecasting and Control by Box and Jenkins.
Decision Analysis:
1. Analysis of Decisions Under Uncertainty by Schlaifer.
2. Decision Analysis for the Manager by Brown, Kahr and Peterson.
Mathematical Economics:
1. Introduction to Mathematical Economics by Ostrosky and Koch.
2. Fundamental Methods of Mathematical Economics by Chaing.
3. Introduction to Mathematical Methods in Economics by Glass.
Marketing Research:
1. Marketing Research by Tull and Hawkins
2. Marketing Research by Boyd, Westfall and Stasch.
3. Marketing Research: Management and Methods by Wentz.
4. Designing the Marketing Research Project by Joselyn.
Feasibility Analysis:
1. Project Feasibility Analysis by Clifton and Fife.
Introductory Corporate Finance:
1. Essentials of Corporate Finance by Ross, Westerfield and Jordan.
2. Corporate Finance by Moyer, McGuigan and Kretlow.
3. Essentials of Managerial Finance by Weston and Brigham.
4. Essentials of Financial Management by Pinches.
Investments:
1. Fundamentals of Investments: Valuations and Management by Corrado and Jordan.
2. Investments by Kolb.
3. Investments by Reilly.
4. Investments: Analysis and Management by Jones.
5. Modern Investment Theory by Haugen.
Capital Budgeting:
1. The Capital Budgeting Decision by Bierman and Smidt.
2. Capital Investment and Financial Decisions by Levy and Sarnat.
Financial Markets and Institutions:
1. Financial Institutions, Markets and Money by Kidwell and Peterson.
2. The U.S. Financial Systems: Money, Markets and Institutions by Kauffman.
Security Analysis:
1. Security Analysis and Portfolio and Management by Fischer and Jordan.
Corporate Finance:
1. Finance by Bodie and Merton.
2. The Portable MBA in Finance and Accounting, John Leslie Livingstone, Editor.
3. Financial Management and Policy by Van Horne.
Portfolio Management:
1. Investment Analysis and Portfolio Management by Cohen, Zinbarg and Ziekel.
2. Investment Analysis and Portfolio Management by Reilly.
Personal Finance:
1. Personal Finance: Turning Money into Wealth, by Arthur J. Keown.
2. The Wall Street Journal Guide to Understanding Money and Investing, by Kenneth M. Morris, Virginia B. Morris and Alan M. Siegel.
JAMES F. HORRELL, PH.D.
Quantitative Analyst For Business and Economic Decisions
23118 NE 126th St., Redmond, WA 98053
Phone 425-***-**** Cell 405-***-****
October 9, 2009SUMMARY FEE SCHEDULE FOR RENDERING EXPERT OPINIONS
AND RELATED WORK IN LITIGATION SETTINGS
RETAINER FEE: $500.00
DEPOSITION FEE: $750.00 MINIMUM CHARGE. IF TOTAL TIME EXPENDED
EXCEEDS THREE HOURS, EXCESS BILLED HOURLY.
BASIC FEE: $250.00 PER HOUR PLUS NECESSARY TRAVEL EXPENSES
DAILY CAP: 10 HOURS.
"A good idea just isn't, if there is no execution."
James F. Horrell, Ph.D.
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ernment entities, (5) the financial strength of a firm, (6) copyright infringement event probabilities (7) posterior probabilitie
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