Copywriter

General info

Burlington, VT

OBJECTIVE: To promote the sustained success of a conscious, creative organization and their clients via inspired copy that commands results.

abqlv4@r.postjobfree.com

603-***-**** mobile

ExperienceFreelance Copywriter and Content StrategistBurlington, VT

Jan 2013 - PresentSelf

SEO Copywriter Team LeadBurlington, VT

Jan 2012 - Jan 2013Dealer.com

- Manage team of Jr. and Level I SEO Copywriters (related responsibilities include: holding reviews, determining merit increases, interviewing and hiring, identifying and presenting the need for additional help, forecasting, organizing training sessions for writers, goal setting, auditing/editing writers' work, troubleshooting technical issues, advocating for team, leading team meetings and approving time off)

- Manage team growth 4 to 9 members (200+ to 600+ clients) in less than 12 months

- Help boost Content Management (CM) clients' KPIs to roughly 15-39 percent higher than non-SEO clients

- Evolve service to promote greater writer-analyst interaction and strategic direction

- Research and write custom, optimized Web copy for VIP clients

- Research and write unique, optimized blog posts for Content Management clients (i.e., BMW franchises)

- Create optimized template Web copy for ManagedSEO clients

- Shepherd compliance issues

- Contribute to the development and improvement of processes and efficiencies that support the alignment of quality scalability and capacity of the team

- Serve as a thought leader via contributions to the Dealer Dispatch Newsletter and blog

- Provide timely automotive industry news reports to the SEO team, which might affect optimization and programmatic decisions of managed SEO campaigns

- Develop and deliver training on writing and content management service/system for analysts and writers

- Share SEO and copywriting best practices with SEO team

SEO CopywriterBurlington, VT

Dec 2010 - Jan 2012Dealer.com

All responsibilities above, minus the management

Freelance CopywriterBurlington, VT

Jul 2010 - Nov 2011Self

Clients: Garnet Hill, Cricket Radio, onrec, HMC2, Kennedy Information (BNA Subsidiaries, LLC), Clark Roofing, and Willette Woodworkers

Projects: Write and edit product, headline, brand-story and feature-story copy; enhance SEO via content; develop/write email campaigns; speck out and write content for all-new websites; consult on branding

Senior CopywriterPeterborough, NH

Oct 2008 - Jul 2010Kennedy Information (BNA Subsidiaries, LLC)

- Write and edit copy for six business units of Kennedy Information (BNA Subsidiaries, LLC): Kennedy Consulting Research & Advisory, Kennedy Information Advisors, Kennedy Career Services, Green Markets, Pike and Fisher, and Washington G-2 Reports

- Present new and revised concepts to Kennedy s upper management and business unit leaders

- Offer creative direction to, and collaborate with the Email, Web, and Design teams

Projects: Email campaigns, PR, direct marketing (postcards and brochures), research summaries, ads (magazine and online), media kits, writing for the KWire e-newsletter, branding for events and new product lines

Copywriter/Art Assistant (October 2007 - October 2008); Copy Intern (June 2007 - October 2007)Franconia, NH

Jun 2007 - Oct 2008

- Develop copy for the catalog and Web, owning the Fashion division

- Assist other writers with writing and editing copy for the Kids and Home divisions

- Study SEO and share knowledge with the Copy team

- Work with the Web team to design emails

- Assist with color correction

- Schedule meetings; track, synchronize and QC changes in three different Production Schedules

- Process invoices

Projects: Web and catalog copy, email campaigns, lifestyle feature stories, headlines, PR pieces

Travel Specialist/Sales AssociateBrattleboro, VT

Oct 2006 - Mar 2007Lyon Travel Agency, Inc. (now Exploritas Travel Services)

- Actively coordinate and sell travel arrangements to educational tour clients in a fast-paced environment

- Maintain constant telephone and written contact with travelers

- Independently complete up-to-date travel industry and computer-based training

Editorial Intern Peterborough, NH

Mar 2006 - Aug 2006Cobblestone Publishing

- Work with in-house editors to complete monthly publications

- Responsibilities: Researching, editing manuscripts, writing, deciding the layout of issues, maintaining contact with authors, assisting with writing and copy editing for Odyssey s online database

Publications: Odyssey, Faces, Cobblestone, Appleseeds, Dig

Shift Manager (January 2005 - October 2006); Co-Manager (March 2001 - August 2004) Keene, NH

Mar 2001 - Oct 2006Brewbakers Caf

- Oversee opening and closing procedures, financial transactions and inventory

- Shared responsibilities of caf management: Interviewing; hiring; scheduling; brainstorming to increase sales of organic, fair-trade, whole-bean coffee and improve quality of products and customer relations

EducationBachelor of Arts in Communications - Magna Cum LaudeKeene, NH

Aug 2001 - May 2006

International Exchange:

Kokrobite Institute Ghana, Africa Spring 2003

Honors:

- Outstanding Student in Philosophy (2006)

- Broadcast Rookie of the Year (2005)

Other

Professional Honors

- mentor (2011)

- Kennedy Information mentor (2010)

Technical Experience

Basic HTML, Office, Outlook, Visio, InDesign, Quark, Dreamweaver, Macs and PCs

Publications

- Sidebar Measuring in Metric, Cobblestone, Cobblestone Publishing. April

2007.

- Sidebar You Can t Judge an Archipelago by Its Name: The Canary Islands,

Faces, Cobblestone Publishing, January 2007.

- Article Reflecting Cultures Throughout the Ages, Odyssey, Cobblestone

Publishing, November 2006.

- Article Feminist Standpoint Theory: A Dualistic Epistemology, Putting

Feminism at a Standstill, The Dialectic, University Of New Hampshire-

Durham Copy, May 2006.

View Emily's Portfolio for work samples.

© Copyright Krop 2013

© Copyright Krop 2013

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