Sales Marketing

MARY ELLEN PANOUSIS

***@**********.*** Cell: 302-***-**** (Preferred)

www.mepanousis.com Wilmington, DE 19805 Office: 215-***-****

PROFILE

International management executive with an entrepreneurial approach. Successfully driven significant revenue

and profit growth in consumer products, manufacturing, energy/utilities and consulting. Recognized as a key

architect behind the GORE-TEX outerwear success story. Proven record of crafting and translating strategy

into customer centric solutions and profitable win-win business. Analytical leader with business savvy. Able to

simplify complex issues and communicate in non-technical terms. Track record in building, leading and

empowering cross-functional teams to implement measurable marketing and operations strategies. Change

agent, problem solver, quick study with impeccable integrity. Reputation for forming and cultivating solid

customer relationships and long term strategic alliances.

AREAS OF EXPERTISE

Strategy Leadership Technical

Strategic Vision / Analysis Organization / Infrastructure e-Business Strategy

Customer Relationship

with Practical Implementation Creation and Redesign

Complex Global Initiatives Team Building Management

New Products, Services and Mentoring / Coaching B2B and B2C Marketplaces

International Project Process Improvement

Business Opportunities

P&L Responsibility Statistical Analysis

Management

EXPERIENCE AND ACCOMPLISHMENTS

2007 Present Harriet Carter Gifts, Inc., Montgomeryville, PA

2006 2007 E. I. DuPont de Nemours and Company, Inc., Wilmington, DE

1984 2005 W. L. Gore & Associates, Inc., Newark, DE

Harriet Carter Gifts, Inc., Montgomeryville, PA 2007 - Present

A privately held retailer offering a wide variety of unique and helpful products for home and garden. The

company's goal is to help consumers solve problems by providing good quality products at prices that give them

more than their money's worth.

Director, Internet Commerce 2007 - Present

Drive online business to double growth in 5 years.

E. I. DuPont de Nemours and Company, Inc., Wilmington, DE 2006 - 2007

$30 billion science company. Founded in 1802 DuPont uses science to create sustainable solutions essential to

a better, safer, healthier life for people everywhere.

Global eBusiness Leader 2006 - Present

Drove strategy for Web applications and programs for 80 business units.

Provided thought leadership and guidance for renewing Intranet along with developing live prototype.

Captured $400,000 savings while still in prototype phase. Re-energized employees to use Intranet.

Reduced cost to create, maintain and operate Web sites saving $2.4 million dollars.

Selected, implemented and integrated tools for a closed loop demand creation system. Included email

marketing, search engine marketing, search engine optimization, customer relationship management, online

advertising, Web analytics and associated best practices.

Calculated potential of $75,000 - $90,000 in revenue per each additional percent point of inquiry follow up.

Doubled initial 20% rate of inquiry follow up in first 12 months.

MARY ELLEN PANOUSIS

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W. L. Gore & Associates, Inc., Newark, DE 1984 - 2005

$1.8 billion privately-held international manufacturer and marketer with worldwide reputation for leading-edge

fluoropolymer products that provide innovative solutions throughout industry. GORE-TEX outerwear is most

widely known consumer product. Company ranked in top 10 in Forbes 100 Best Companies to Work for in

America.

Vice President, Customer Experience and Operations 2002 - 2005

Realigned operations strategy with business strategy when divisional reorganization created conflicting

needs between independently measured business units and shared resources. Conceived and initiated

forum to ensure continued alignment. Reengineered and reduced number of operational projects by 50%,

translating into immediate $5 million bottom line savings in first meeting.

Linked Voice of the Customer, business strategy, resource allocation, balanced scorecard

objectives/metrics and key performance indicators into a portfolio management system.

Built customer satisfaction and loyalty model and increased key customer satisfaction level from 50% to

80% in one year.

Vice President, e-Business 1999 - 2004

Created, launched and led business initiative for www.GORE-TEX.com consumer Web site. Convinced

competitive brands to be presented side-by-side on the site.

Exceeded all business targets by delivering breakeven financials in less than one year.

Developed and aggressively tested marketing strategy which enhanced return on investment. Site continues

to be at least self-funding generating over $2 million annually in incremental sales without creating inventory,

conducting transactions or fulfilling orders.

Drove creation of first business-to-business customer Extranet. Saved $500K hiring costs in first two years.

Business Unit Leader, GORE-TEX Outerwear 1995 - 1998

Managed GORE-TEX outerwear business in North America. Grew business from $25 million to over $50

million in five years. Continued to grow the business to over $100 million.

Improved on time delivery from 70% to over 97%, regaining lost sales of just under $20 million.

Achieved goal of reducing burn rate to 50% of revenue growth rate returning business to former profitability.

Negotiated agreements with customers to deliver $10 million in new sales when at excess capacity.

Delivered reduced sales units and remained revenue and profit neutral when capacity constrained.

Market Segment Leader, Lifestyle Outerwear 1991 - 1994

Built and nurtured strong alliances with such key customers as L. L. Bean, Eddie Bauer, Lands End,

Polo/Ralph Lauren, Timberland and others.

Grew sales from under $5 million to $25 million in 3 years along with even larger improvement in profits.

Created over one billion consumer impressions of product and brand in customers catalogs. Equivalent to

$40 million in print advertising annually with no cash outlay.

Director, New Business Development 1989 - 1991

Merchandized and launched consumer catalog business as strategic tool to demonstrate market

opportunities in trench coats and children s wear to customers.

Generated $10 million in incremental sales for Gore and approximately $45 million in incremental sales for

customers. Leveraged knowledge created to develop similar programs with industrial divisions at Gore.

Manager, Marketing and Market Research 1986 - 1989

Developed and launched innovative, rule breaking strategy to build the GORE-TEX outerwear brand; the

Guaranteed to Keep You Dry promise created differentiation and unmatched competitive advantage.

Grew business from $25 million to over $50 million. Doubled awareness of GORE-TEX outerwear.

Statistical Consultant 1984 - 1986

Produced major change in corporate culture by driving statistical thinking into all functions through real-

world examples and training

Reduced product commercialization time by 35% through application of six sigma concepts

Reduced product development cycle time corporate wide by 50%

MARY ELLEN PANOUSIS

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EDUCATION / PROFESSIONAL DEVELOPMENT / AFFILIATIONS

M.B.A., University of Delaware; M.S. Statistics, University of Wisconsin-Madison; B.S. Mathematics,

University of Massachusetts-Amherst, Advanced Marketing & Strategy Classes: University of Chicago,

Wharton School of Business and Harvard Business School

Memberships: Forum of Executive Women-Philadelphia Marketing Committee, Greater Philadelphia Senior

Executive Group, Wilmington Women in Business Past Board Member, American Marketing Association,

American Statistical Association Past President Delaware Chapter, Direct Marketing Association

AWARDS / RECOGNITIONS

Blain Schmidt Award for Outstanding M.B.A. student

Lerner Fabulous 50 MBA Alumnus Award given by the Alfred Lerner College of Business & Economics,

University of DE to celebrate the 50th Anniversary of the MBA Program (2004)

Featured speaker at associations, conferences, symposiums and universities; Keynote speaker West

Chester University, 3E Institute, Emerging Science and Technologies Institute August 2005

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