Project Manager Marketing

Robin Arquilla-Larson

Email: *********@********.***

Address: **** ** ***

City: Cheyenne

State: WY

Zip: 82009

Country: USA

Phone: 307-***-****

Skill Level: Director

Salary Range: $40,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Robin D Larson

1705 Rd 136 Cheyenne, WY 82009 Phone: 307-***-**** ***********@*******.***

Qualifications

20+ years as project manager on print, web production, publications, program development & event

operations. Professional, creative, and flexible, experience working in fast pace environments where

professional organizational skills are required to handle staff, customers, members, budgeting and

financial aspects of special events. Enthusiastic and self-motivated team player. Proficient in Microsoft

Office and Adobe applications.

Skills

Web & Print Content Development Social network Created and

Corporate Communications maintained social media profiles,

Program Development & such as: Facebook, LinkedIn and

Implementation Twitter

Product Positioning & Branding Event Planning

Development of Marketing Collateral & Membership Development &

Support Support

Technology

Software: InDesign, Photoshop, Acrobat Pro, MS Office (Word, Access, Excel, Publisher &

PowerPoint)

Web: Manage association websites using proprietary software programs

Professional Experience

WYOMING TRIAL LAWYERS ASSOCIATION State Trade Association

Communications Director

1/2008 to Present

Developed digital filing/archiving system for all events and collateral produced. Developed and

implemented online event registration. Procure non-dues revenue through advertising and sponsorship

support.

Produce marketing collateral for all print, email campaigns and web.

Manage: Marketing and communications functions; event planning for conventions and seminars; website

and social media daily and website self-study materials store.

Selected Accomplishments:

Produce quarterly 36 page full color glossy association newsletter.

Produce media kit for use in sales presentations to potential advertisers and event sponsors.

Developed digital filing system for all marketing collateral, newsletters and educational materials.

Weekly emails to entire Wyoming Bar association advertising WTLA continuing education events.

Produce all education syllabus materials for seminar participants.

Manage website self-study materials store.

Robin D Larson Page 2 Phone: 307-***-****

WYOMING CONTRACTORS ASSOCIATION State Trade Association

Director Operations

4/1997 to 8/2006

Developed marketing programs & collateral for both membership recruitment, and public education; and

association website using proprietary software. Planned all events, large monthly conferences and both

the annual winter and summer conventions. Increased non-dues revenue through advertising,

sponsorships & member fleet vehicle purchases.

Selected Accomplishments:

Implemented Membership Benefit Programs; hotel discount card for participating Wyoming

hotel/motels and also rebates for Dodge/Chrysler fleet purchases.

Received the 2003 Membership Recruitment Award (53 new members), which placed the Wyoming

Contractors Association in First Place nationally with the Associated General Contractors of America.

Design and layout of 32 page gloss monthly trade association newsletter.

Increased non-dues revenue through advertising, sponsorships & member fleet purchases.

Appointed as the staff support to the Associate Board of Directors.

THE AMERICA RED CROSS, Berkeley, Oakland & San Francisco, CA Not for Profit Organization

Administrator of Health, Safety & Youth Services

4/1981 to 6/1993

Represented American Red Cross on regional and national task forces. Advanced through a series of

promotions, culminating in managing the Health, Safety & Youth Programs that served a 1.3 million

population base in the East Bay Area. Managed and trained of a large paid and volunteer staff. Developed

and managed a $220,000.00 annual program budget and implemented the programs for the general

community, school districts, small business and large corporations.

Selected Accomplishments:

Worked three national disasters, including the 1989 Loma Prieta Earthquake in California. Managed

the mass feeding for 35,000 earthquake victims (East and South Bay.)

Spearheaded the re-writing of the Interim National CPR Workbook following the changes from JAMA,

1986

Developed & implemented courses & materials for the Hispanic and Asian Day Care Providers, and for

special events: CPR Saturday (14 locations on one day) and the Regional Leadership Institute.

Education

MULTI-MEDIA, Laramie County Community College

1994-1997

Advanced Desktop Publishing

Advanced Photography

Computer Graphics

English

Equine Science

DENTAL HYGIENE, San Francisco City College

1973-1975

Registered Dental Hygienist

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