My Professional Resume

Patrick D. Poyfair **** North 250 West Lehi, UT 84043 801-***-**** abqkpg@r.postjobfree.com Development / Traditional and Digital Marketing ExpertSenior marketing and communications professional with extensive expertise in the creation of learning,development and performance improvement systems. Diverse field of expertise includes reporting,editing and collaboration for mass media publications, creation of traditional and digital marketingcampaigns as well as delivering entrepreneurial start-up company assistance. Unique strengths includeability to consult with strategic business partners to conceptualize pertinent solutions and direct theteams that eventually build the final deliverable. KEY HIGHLIGHTS Directed the effort to accomplish goal of increasing revenues for OC Tanner s Learning Group from $2.7 million in 2009 to $4.5 million in 2010. Managed O.C. Tanner s Leadership Training and Intellectual property interactions with numerous Fortune 500 clients. Improved investor relations for a residential construction company, which boosted construction from 3 homes to 20 within two months and translated into $1M in revenue. CAREER SUMMARYManager of Leadership and Training ConsultingOC Tanner Recognition Company / 2007 2012Engaged to work directly with clients to incorporate recognition training into their unique leadershiptraining university curricula. Provided expert-level marketing campaigns to promote the New York Timesbestselling books The Carrot Principle and The Orange Revolution as well as A Carrot a Day recognitiontraining courses to global clients. Regularly consulted with Fortune 500 organizations, providing insightand expertise in their leadership training initiatives. Created a series of recognition public seminars bringing in more than $250k in revenue and identifying four new clients whose total sales equaled over $1 million yearly. Innovated and created new online training and marketing deliverables to protect from the recession s toll on speaking and training revenues, and in the process, grew yearly sales from $2.7 million to $4.5 million. Directed effort to identify a build a marketing strategy to exhibit and speak at training and development conferences, forged important relationships with these organizations, and secured 15 major clients for OC Tanner Sales Representatives each year, increasing overall sales by more than $10 million. Strategized a social media approach that better enabled O.C. Tanner client recognition experts and champions to better perform their functions by creating an online community for sharing best practices and creating content to help participants better execute their job functions. Directed the team that built the structure, goals and framework to make it happen. Director of Business and Investor OperationsExperience Residential LLC / 2006 2007Designated to manage investor relations, improve vendor and employee alliances through opening andstrengthening lines of communication. Directed human resources, marketing, corporate governance,advertising, and public relations. Partnered with investors, home buyers, banks, title agencies and subcontractors to create a process to drastically increase the amount of homes sold in a year from five to twenty-five, significantly raising revenues and growing the company s footprint in the residential construction market in Prescott Valley, AZ. Restructured the company s core business functions as it pertained to accounting, benefits, compensation, vendor and contractor communications and professional relationships, contributing to the growth and standing of the organization in less than a year. Created a network of residential construction investors and achieved goal of using this group and other marketing techniques to fund twenty-five new-home builds in the space of one year.Human Resources DirectorThe FranklinSquires Companies LLC / 2004 2006Charged with building a Human Resources department for a fast-paced start-up company with a goal toenable individuals to become financially self reliant through real estate investing techniques. Collaborated with executives to grow the company through Human Resource efforts of recruiting, interviewing, hiring and monitoring the performance of 70 employees, developing the company s employee handbook, structuring the company s compensation and bonus strategy and working through all employee-related performance issues. Recruited, interviewed, hired and managed twenty-five employees and six shift supervisors to staff a telemarketing call floor that generated $60,000 a week in revenue.Reporter, Editor, DesignerThe Deseret News / 1998 2005Wrote various articles for different sections of a newspaper. Directed the sports design team in theplanning and production of special sections. Represented the design department to universities and professional communities throughout the Wasatch front by providing training, seminars and hands-on presentations explaining newspaper management, editing and graphic design. ACADEMIC CREDENTIALS Utah State University Master of Science Human Resource Management Brigham Young University Bachelor of Arts Communication/Journalism Associate of Arts English