Project Manager Marketing
Resume:
Tim Carter
Email: *********@********.***
Address: **** ***** **.
City: Madison
State: WI
Zip: 53704
Country: USA
Phone: 608-***-****
Skill Level: Director
Salary Range: $80,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Timothy Carter
3373 Basil Drive Madison, WI 53704
*********@*****.*** Website: http://about.me/tim_carter 608-***-****
Marketing/Communications/Social Media Professional
My passions include good content, creativity, and seeing the future. I combine creativity
and analytical skills to consistently generate a positive ROI while reducing marketing -
spends. I believe social media and video are the future as additional marketing channels.
-
Marketing Skills and
Project Experience
Strategic Marketing
Direction
Brand Integrity
Marketing Policy
ROI Metrics
Underserved Markets
Budget Management
Implementation and
Execution of Plans
Workplace Dynamics
Status/Progress
Reporting
Project Liaison
Data Analysis (Web &
Print)
Vendor Coordination
Presentations and
Webinar Hosting
Complete Staff
Management
Marketing Trending,
Review and Analysis
Strategic Planning
Software
CRM: Microsoft, Zoho
MS Office Suite
Email: ClickRSVP
Projects
Currently with Tim Carter Marketing, I am managing three
simultaneous projects:
.
Product launch - mobile application for local business directories
in Wausau
.
Two ongoing social media marketing programs and promotions
for small businesses
As the Public Relations Manager at AnchorBank in Madison, WI, I
managed numerous marketing projects:
.
-Branch Pursuit- - ongoing social media promotion
.
-Voice of the Organization- - blog development and launch,
executed in August 2012
.
-After Hours- - two week, state-wide tour with executive staff,
executed and implemented in July 2012
.
First-ever executive staff video - nine minute, professional video.
Audience: 1. Employees; 2. Equity Investors
As a Consulting Advisor with Harland Financial Solutions in Eagan,
MN, I managed 20 projects simultaneously.
.
We were a service bureau organization that managed the
marketing programs for individual financial institutions.
.
Managed our clients` complete marketing efforts: From strategic
planning to budget management to communication plans to
vendor coordination, through marketing spends, print and
delivery.
Highlights
At AnchorBank, we increased Facebook -Shares-, Comments by over
300%, and -Likes- by 10%
(https://www.facebook.com/AnchorBankfsb);
AnchorBank Twitter followers increased 50%
(http://twitter.com/anchorbank).
Tim Carter Marketing creates brands and market presence for a
variety of business groups and industries
http://www.downtownrochestermn.com/.
Highly successful: 90 percent client retention rating while working
with Harland Financial customers.
EDUCATION
MS, English-Technical Communications, Utah State University, Logan, UT
BS, University of Wisconsin-Stout, Menomonie, WI
Tim Carter Resume
Page 1 of 2
PROFESSIONAL EXPERIENCE
Marketing/Communications Consultant, Tim Carter Marketing, Madison, WI 2006 - Present
Locally recognized small business leader in Southern Wisconsin
.
Very successful owner, president, sales director & project manager; creating and presenting
strategic marketing programs.
.
Created brands and a market presence for a variety of business groups and industries. For example,
see http://www.downtownrochestermn.com/.
.
Brought new product, -FNB Energy Bank,- to market for First National Bank in Plainview, MN
(http://www.fnbenergybank.com/).
Public Relations Manager, AnchorBank, Madison, WI
2011-2012
Third largest bank in Dane County with $2.8 billion in assets and 600 employees
.
Social Media: We increased the B2C Facebook -Shares- and Comments by over 300% and its -Likes-
by 10%; Twitter followers increased 50% (http://twitter.com/anchorbank).
.
Driving force behind and Project Manager for -Branch Pursuit,- a unique Facebook promotion
(https://www.facebook.com/AnchorBankfsb).
.
Created the first-ever video broadcast -to 54 branch offices-in AnchorBank history.
.
Through the use of SEO we raised AnchorBank to the top of search engine rankings.
.
Project Manager for -After Hours- employee events in July 2012. Designed, created and executed
online surveys, invitations and RSVPs for 700 employees statewide.
.
Coordinated communication plans for cross-functional committees tasked with finding actionable
solutions for company issues to benefit employees, customers and the future of the bank.
Adjunct English Instructor, RCTC, Rochester, MN
2009 - 2011
Public community college; 7,500 students; founded in 1915
Courses Taught: English Composition, Grammar, Critical Reading & Writing
.
Taught students how to: speak and write using proper English grammar, write eight types of essays,
and to prepare and write research papers.
.
Part of a team to study student learning types, and how to engage students with multi-media.
Consulting Advisor, Harland Financial Solutions, Eagan, MN
2007 - 2009
Nationally recognized leader in financial software systems
.
Through the use of customer data, analyzed and managed the marketing strategy for a portfolio of
20 clients.
.
Worked with all clients on a regular basis to maintain a 90 percent retention rating.
.
Managed marketing & communications campaigns from product creation through plan execution.
.
Maintained and ensured the integrity of Harland`s brand, image, awareness, communications
philosophy, and reputation.
Director of Marketing & Communications, Think Mutual Bank, Rochester, MN 2002 - 2006
Largest mutual bank in SE Minnesota with assets of $1.5 billion and 300 employees
.
Executed company objectives on time and under budget; for example I was the project manager for
the successful name change in 2005 (from IBM Credit Union).
.
Delivered a consistently positive ROI using extensive data mining and customer analysis information
to determine product timing and placement.
.
Maintained a positive work environment through efficient communication, hiring, performance
reviews, budgeting, work scheduling and leadership.
.
Developed and maintained a budget in excess of $1 million.
Timothy Carter Resume
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