Marketing Data
Resume:
Timothy F. McDonough, Ph.D.
phone / cell: 940-***-****
cell:
email:
***.*********@***************.***
Summary
Political Economist and statistical modeling expert.
Skills focus in database marketing models, multi-objective optimization
algorithms, and econometric applications. Strategic development of new
statistical tests for assessing marketing effectiveness and new product demand
within large customer databases.
WORK BACKGROUND
Morgan Analytics (since February 2005) - Vice President,
New Product Development
Developed new technique for
optimal matching of test and control cells for field tests of database models.
Booked $110K in new customer
sales within first 60 days with Morgan Analytics.
McDonough Heritage (independent statistical consulting,
2000 - 2005)
Blockbuster Entertainment
Applied advanced statistical and
econometric models to transactional and customer-level data.
Developed and implemented new CRM
stratification approaches for targeted direct marketing.
TXU Energy Services
Provided data mining and model consulting to
TXU's database marketing efforts within its newly-deregulated retail business
unit.
Tactical and strategic guidance for integration
of data mining technologies for the new data warehouse.
Rapp Collins Worldwide
Statistics and econometrics consulting,
database marketing analysis and built segmentation and predictive choice and
time series models.
Clients included Sony PlayStation, Mead
Johnson, SBC, and Royal Caribbean Cruise Lines
Implemented exploratory and confirmatory
analysis techniques, factor and principle component analysis, cluster analysis,
and discrete choice models.
M/A/R/C Research
Marketing science consulting for analysis of a
large transaction database from Lucent Technologies.
Contributions to the M/A/R/C toolkit included
data mining, advanced visualization, trellis graphics, neural nets,
multidimensional datascapes and CART.
American Airlines (1989 - 2000)
Supported Customer Services Performance
Analysis, statistical analysis of Customer Services performance measures.
Helped drive the strategic initiative to build
a customer services datamart for comprehensive CRM decision support.
Supported Managed Capacity Planning, including
competitive analysis, redesign of desktop tools, and migration to Microsoft
Access
Completed a stochastic gate assignment method
design and automation plan as well as an automated ramp count method
Competitive analysis in the presence of network
externalities.
Managed the acquisition and primary processing
of most of the industry data critical to the strategic planning functions of
Capacity Planning.
Organized an SDT team into a semi-formal unit
now well known as the DAPPers (Data Acquisition and Primary Processing).
Publication of the first comprehensive Industry
Data System User s Guide and production migration processes
Development of a foundation for a raw file
audit system, electronic receipt of INS at considerable cost savings to Capacity
Planning.
Lead member of the avionics engineering staff,
responsible for defining systems and programs for aircraft alteration, lifecycle
and cost control.
Managed large scale critical aircraft
alteration projects, at times involving the coordination of the work of more
than a thousand individuals.
Saudi Arabian Airlines (1984 - 1989)
Defined and coauthored the Saudi
reliability-centered maintenance program
Provided direction for the development of the
airline s engineering infrastructure.
Litton Aero Products (Northrup-Grumman, 1980 - 1984)
Provided on-site engineering support to
airframe manufacturers and airlines on major development programs for Litton s
advanced navigation systems.
Served as a member of integration and
certification teams at Boeing and Airbus on programs.
Administrative and fiscal management
responsibility for the Litton Service Center in Toulouse.
PROGRAMMING SKILLS
Programming languages - MVS TSO, JCL,
SAS (UNIX and PC), Xgobi (UNIX), R and S, SPSS, SPSS Answer Tree, FORTRAN, Sabre,
DECS, AAIMS, Solaris 2.5 (UNIX and Linux), HP-UX 11.0, AIX, Perl5, Linux 2.2,
IFS, IAS, ICAPS; Fosol (OAASIS), S-PLUS 5.2, S-PLUS SpatialStats, ArcView GIS,
R, Model1, AutoCAD, Oracle, Teradata, MS SQL Server, and Informix, Neural nets,
CART, CHAID, and SAS Enterprise Miner.
Web programming - TCP/IP, UDP, HTML,
FTP, Telnet, NNTP, SMTP, IRC, and data security (PGP, VPN, and familiarity with
Rainbow Books)
Statistical modeling - continuous
multivariate analysis, multinomial and conditional logit, time-series, and non-
parametric analyses.
Database content management - Acxiom,
Experian, and Claritas.
Economic resources - BLS, Bureau of the
Census, Bureau of Economic Analysis, DOT, FCC, and other government sites around
the world.
Leading economic and political journals.
EDUCATION
Doctor of Philosophy in Political Economy,
University of Texas at Dallas
Master of Science in Economics with a minor in
Management Science, University of North Texas
Bachelor of Science in Electrical Engineering,
University of Hawaii.
Contact this candidate