Marketing Sales

RUTH HART SEGAL, APR

**** ******* ****** ******, ******** 80206 303-***-**** abqjpz@r.postjobfree.com

Principal, RHS Communications, Denver, Colorado (1990-2000, 2004-present)

PUBLIC

RELATIONS Develop, manage and implement public relations and marketing programs. Skills include

AND strategic communications planning; writing news releases, brochures, website copy, annual

MARKETING reports, magazines and other marketing communications; planning and implementing special

EXPERIENCE events; creating and maintaining media relations; and managing and supervising internet and

print projects.

Recent H ighlights: Provide professional marketing services to nonprofit and for-profit clients

including: writing, editing and publishing magazines, an annual report and other collateral

materials for Graland Country Day School; acting as webmaster and e-news editor for Graland;

providing webmaster services, including development and distribution of e-newsletters, for Tilton

School in Tilton, N.H.; creating and sending e-news for the National Foundation of Dentistry for

the Handicapped; providing marketing and public relations support to OccMed Colorado, an

occupational health practice, including development, ongoing maintenance and redesign of its

website; developing a marketing plan and brand strategy for Metro Volunteers.

Marketing Director, Robert E. Loup Jewish Community Center and Mizel Center for Arts

and Culture, Denver, Colorado (2000-2004)

Directed and supervised all aspects of the marketing function for two diverse nonprofit

organizations. Responsible for all strategic planning and implementation of marketing

programs including: JCC Sports & Fitness Center, J-CC Ranch Camp, variety of summer day

camps, programs for older adults, fundraising and development, interdisciplinary projects, Singer

Gallery, Denver Children s Theatre, Wolf Theatre Academy, Art Academy, adult theatre

productions, Denver Jewish Film Festival, concerts and more.

Supervised six direct reports including creative director, two graphic artists, marketing assistant,

part-time writer and mailroom/copy clerk. Marketing team produced bimonthly magazines,

scheduled and periodic e-newsletters, seasonal activity guides, and all program and event

collateral materials. Also responsible for functions such as creation and placement of advertising,

media relations, website design and maintenance, and direct marketing campaigns.

Senior Account Executive, Kostka Gleason Communications, Inc., Denver, Colorado

(1998-2000)

Provided strategic marketing planning and program implementation for a variety of clients

including Colorado Prepaid Tuition Fund and Rocky Mountain HMO. Projects included kick-off

and general marketing support for the second annual enrollment period of the Colorado Prepaid

Tuition Fund and developing a statewide public presence for Rocky Mountain HMO.

Public Relations Counselor, Darcy Communications, Inc., Denver, Colorado (1987-1990)

Responsible for management and supervision of several major accounts. Provided support to

crisis communications efforts for crash of Continental Flight 1713 and that of a Continental

Express commuter plane. Developed and implemented a statewide grassroots communications

campaign for the Colorado Association of Public Employees.

Principal, Ruth Hart Public Relations and Marketing, Denver, Colorado (1986-1987)

Provided project support on a contract basis to several Denver-based public relations firms.

SALES AND Sales and Marketing Support (1982-1986)

MARKETING Worked in sales and marketing support for several companies. Highlights included building

SUPPORT a sales territory in central U.S. and Canada for a start-up services firm; increasing sales volume

EXPERIENCE in a seven state region for a computer supply company; providing support and service to more

than 250 accounts in New York State as a manufacturers representative; and reestablishing

credibility for a major manufacturer of writing instruments in a previously neglected territory.

EDUCATION University of Colorado, Boulder, Colorado

Bachelor of Science in Business with major emphasis in Marketing. Emphasis in

Communications and Conflict Management.

Educational Honor: President's Leadership Class

PROFESSIONAL Chair (2003), Tier II Marketing Committee, Scientific and Cultural Facilities District (SCFD)

ASSOCIATIONS APR, Accredited Public Relations (Public Relations Society of America - PRSA)

1999 Silver Anvil Award, PRSA - Account Team Member, Kostka Gleason Communications

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