Sales Manager

Gary Morrissette

Email: abqj84@r.postjobfree.com

Address: 162A Litchfield Road

City: Londonderry

State: NH

Zip: 03053

Country: USA

Phone: 603-***-****

Skill Level: Management

Salary Range: $75,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

GARY MORRISSETTE

162A Litchfield Road Londonderry, NH 03053 Cell: 603-***-**** abqj84@r.postjobfree.com

CHANNEL MARKETING PROFESSIONAL

PRODUCTS AND SERVICES / MARKETING PROGRAM MANAGEMENT / CHANNELS

Seasoned channel marketing professional with solid track record of delivering results for emerging and established companies in the high-tech, industrial, and consumer markets. Strategic thinker with roll-up-the-sleeves execution skills experienced in implementing marketing initiatives, promotions and lead-generation programs that yield quantifiable revenue results. Exceptional customer relationship, VOC, and business leadership skills. Mentor and motivate high-performance marketing teams, and communicate with all levels of management, key stakeholders, cross functional teams, channel partners, and vendors.

Strategic Channel Marketing Channel Program Development and Management Marketing Research and Analysis

Channel Management Sales Support Social Media / Digital Marketing

Marketing Material Development Field Marketing / Training Financial Management

Project Management Trade Shows / Events Team Building & Management

PROFESSIONAL EXPERIENCE

Natures Best - Derry, NH 2010-Present

$10M family-owned wood biomass recycling company and manufacturer of consumer (B2C) fire-starter product line Stump Chunks(tm).

Manager, Marketing

Lead market research, strategic planning, development, and execution of all product marketing functions for Stump Chunks fire starter products. Direct marketing budget as well as development and execution of marketing plan including lead product branding, messaging, logos, packaging and pricing. Also lead development of creative content for brand website, videos, social media, printed material, and sales tools. Collaborate with sales to negotiate and close contracts. Develop and maintain monthly metrics reports on lead generation, marketing results, and sales activity. Establish and manage channel and vendor relationships. Assist with business and financial planning, operations, contract development, and legal reviews.

Accomplishments:

* Increased products sales 150% in 2011 - Developed and implemented new image for company`s hearth products - Made in USA, Renewable Resource, and Unique Product Qualities - via messaging on sales and promotional materials, packaging, and on-line media.

* New product implementation - Created exclusive private labeled, bagged bark mulch program for wholesale customers resulting in an increase of bark mulch orders 22% TYD.

* Business Development - Orchestrated licensing agreement with wood grinding machine OEM to install patent pending wood grinding technology resulting in projected revenue of $1.1M annually.

SCHNEIDER ELECTRIC (SE), North Andover, MA 2005 to 2010

$27 billion global manufacturing and service company specializing in energy management and efficiency, with more than 100,000 employees in 100+ countries.

MANAGER, CHANNEL MARKETING AND BUSINESS DEVELOPMENT (2008 to 2010)

Created Integrated Manufacturing Support Services, offering contract manufacturing services to SE`s and Graybar`s (Distributor) OEM customers. Responsible for a $125K marketing budget, while managing one direct report and 12 Graybar employees. Developed marketing and sales materials (direct & channel), call scripts, and Web content to support the effort; partnered with Graybar for joint marketing/sales promotions and campaigns. Identified new business opportunities; negotiated and closed sales; participated in SE and Graybar client calls; facilitated plant tours; trained sales reps.

Accomplishments:

* Delivered exceptional financial performance, as demonstrated by:

- Revenue that grew from zero to nearly $2 million in less than 18 months.

- Signing the company`s largest account, a one-year, $500,000 contract with no price negotiation.

MANAGER, CHANNEL MARKETING AND BUSINESS DEVELOPMENT (2005 to 2008)

Recruited to integrate an industrial repair acquisition and manage Schneider`s national service launch. Supervised 19 Schneider and 12 Graybar employees; administered $400,000 marketing budget. Developed joint marketing materials, including call scripts, sales presentations, brochures, and sell sheets; trained sales reps in person and via WebEx; participated in client calls and industry trade shows.

Accomplishments:

* Generated $5.9 million in incremental repair services revenue in a two-year period.

* Streamlined the sales process, reducing time to close by taking defective products on initial customer call.

* Trained Graybar`s 150-location sales organization in three months.

EMC CORPORATION, Hopkinton, MA April 2005 - November 2005

Leading global information storage technology and solutions provider with 40,000 employees and business partnerships in more than 60 countries.

MANAGER, CHANNEL MARKETING PROGRAMS - STORAGE PRODUCTS

Devised and executed marketing plans, strategies, and tactics to increase demand for EMC storage products with North American distributors and System Integrators in the commercial and SMB market. Supported sales teams; created promotions, ad campaigns, collateral materials, presentations, and Web content. Managed co-op and marketing development funds; introduced and directed EMC`s Velocity Program to distribution partners worldwide. Measured and reported results and outcomes to senior management.

Accomplishments:

* Increased marketing and promotional activities with distribution partners by 40%, which in turn generated 18% growth in VAR leads from end-users.

* Received Channel Marketing Manager Achievement Award in 2Q/2005.

TELNET INCORPORATED, Salem, NH 2002 to 2005

$20 million telephone system, data network, and VoIP solution VAR serving the SMB market.

Manager, Marketing

Drove branding and marketing initiatives for a technology firm serving the New England region. Analyzed market data; developed pricing strategies; created print and electronic marketing and PR materials. Managed strategic partner relationships; worked with sales to negotiate and close contracts.

Accomplishments:

* Launched a communications cost reduction seminar series that resulted in a 25% increase in new qualified leads and 10% increase in revenue.

* Improved existing account penetration and revenue by 11% with a campaign to raise awareness of cross-functional voice and data services.

* Signed the company`s largest contract, for a $400,000 VoIP telephony solution.

* Coached junior sales executive who became the firm`s top producer, exceeding quota by 14%.

PRO-VENT ATHLETICS, LLC, Londonderry, NH 1997 to 2002

Privately-held manufacturing company focused on athletic equipment and accessories.

PRESIDENT

Founded and managed successful athletic equipment manufacturing startup, overseeing all aspects of day-to-day operations, including; sales, corporate/product marketing, inventory, distribution, accounting, branding, quality control, VOC, and product development/life cycle management. Supervised two employees and managed five vendors. Placed consumer products in retail, professional, college, high school, and youth team sports markets; sold through direct mail, catalog, internet, retail, pro shop, and manufacturer rep distribution channels. Received NHL player endorsements, directed sponsorship, and advertising programs.

Accomplishments:

* Increased youth hockey revenues by 61% with a USA Hockey national advertising campaign.

* Grew sales by 85% annually while maintaining a 93% repeat business rate.

* Developed a successful on-line sales strategy that delivered a 48% sales close rate on an average of 2,300 site visits per day.

* Sold company in 2002 for 4x earnings before interest, taxes, depreciation, and amortization (EBITDA).

IBM Corporation, Bedford, NH, Global Services Channel Marketing Manager 1994 to 1997

Responsible for channel marketing plans and strategy, market research, collateral and event support, competitive analysis, sales strategies, lead generation and incentive programs. Provided direction and leadership to Service Solution Managers to meet and exceed services sales quotas and revenue from channel partners (VARs, VADs, and System Integrators).

EDUCATION & TRAINING

B.S. Business Administration, Southern New Hampshire University, Manchester, NH

Computer Electronics, Wentworth Institute of Technology, Waltham, MA

Strategic Channel Development and Management, ChannelCorp, Santa Clara, CA

Marketing Management Certification - IBM

Six Sigma - Green Belt

Certified Data Network Engineer

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