Sales Manager

Steve Ford

Email: **********@********.***

Address: **** * **** **

City: Rogers

State: AR

Zip: 72758

Country: USA

Phone: 417-***-****

Skill Level: Director

Salary Range: $120,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Steve Ford

2104 S 54th Street, Rogers, AR, 72758

M: 417-***-**** Email: **********@********.***

Sales Director Team Leader: Walmart & Sam`s Club

Enthusiastic, take-charge leader with record of multi-million dollar growth, representing top CPG companies to key Walmart and Sam`s Club accounts. Known for -out of the box- creativity and optimism in adverse situations.

Proven ability to translate sales and category data into successful sales stories - personally transforming Sara Lee Walmart Team`s go-to-market strategy to meet customer shift.

Tech-savvy with proficiency in Retail Link and Microsoft Excel, PowerPoint, Outlook, and Word.

Core Competencies

Strategic Planning Account & Business Development Category & Selling Strategies Retail Sales Operations

Customer Service & Relationship Management Program Design & Execution Product & Market Positioning Distribution

Needs Assessment Mentoring / Team Development Forecasting, Reporting & Data Analysis Presentations

Professional Experience

BIMBO BAKERIES USA / SARA LEE FRESH BAKERY, Bentonville, AR (2005-2012)

Nation`s largest bakery company with $6B+ in revenue and 27K+ associates, distributing products through 13K+ US sales routes; Bimbo acquired Sara Lee brand in 2011.

Director of Sales - Walmart Central Business Unit (2012)

Senior account leader growing and directing $483M in retail sales comprising 33%+ of total Walmart business. Aligned all activities with divisional, regional, and market managers across 4 Walmart CBU divisions and 4 internal sales teams. Led market blitzes, team training, basket analysis, and weekly account reviews (sales performance and forecasts). Reported to VP Sales, Walmart / Sam`s Team. Key initiatives:

2x4 Profit Center. Approached manufacturer, led mobile merchandiser design and in-store testing, and coordinated POs, shipping, and costs with field teams - delivering new sales driver with 600+ units sold and placed before peak season.

Program Revitalization. Reinvented national weekly conference call program for Target, Walmart, and Sam's - consolidating 3 teams and 4 conference calls; compiling all materials; and hosting 1-hour meeting.

Marketing Program. Forged alliance with Cliff Edge Marketing, pitched Power of Pink campaign to internal brand teams for funding, and rolled out program with main action alley and secondary displays in 486 stores for 4 weeks. Partnership with Walmart and Cliff Edge raised money for breast cancer awareness.

Key Honors & Accomplishments

Secured additional 600+ units within 7 months with new permanent sales vehicle.

Negotiated and closed 1-month marketing program with displays in nearly 500 stores.

Saved Bimbo, Walmart, Sam`s, and Target hundreds of hours through revamp of national conference call program.

Senior Manager of Field Operations - Walmart / Sam`s West (2009-2012)

Team leader driving the growth and development of business in 4 Walmart / Sam`s west business unit divisions - guiding efforts of 7 in-field account development managers from Missouri to California. Coached reports in business planning, presentation development, and sales calls with Walmart operational leaders. Further, communicated Walmart Team message and agenda internally to 2 regional VPs and spoke at region meetings. Major project:

Elite Strike Force Training. Built task force of key account development managers from various teams and collaborated with outside sales consultant to create customer wiring program for -elite- Walmart Team sales managers. Took half-day workshop on nationwide roadshow, training 115+ managers in 4 sessions.

Manager of Field Operations - Walmart / Sam`s West (2006-2009)

Rapidly promoted Sara Lee Fresh Walmart & Sam`s team: hired, coached, and mentored account development managers and instilled a strategic sales leadership focus as head of field sales across Missouri, Colorado, New Mexico, and California. Led team of 4 direct reports.

Fresh Development Manager (2005-2006)

Recruited away from Frito-Lay by Director of Sara Lee Fresh Walmart Team to 15-person sales team calling on the retail giant`s field leadership (regional VPs and market managers) throughout Missouri, Iowa, and Arkansas. Coached team members and direct reports to break through multiple layers of Walmart and Sam`s field leadership to top revenue goals. Game-changing contribution:

Compression Selling Focus. Identified need to replace store-level go-to-market tactic and designed presentation detailing how to gain buy-in at multiple levels of customer hierarchy to quickly expand product footprint in 3500+ stores. Due to its success, continue to share concept with customer management teams to date.

FRITO-LAY, Bridgeton & Springfield, MO (2001-2005)

Division of Fortune 500 American global corporation PepsiCo, Inc. which manufactures, markets, and sells a variety of corn chips, potato chips, and other snack foods.

Key Account Manager - Walmart (2003-2005)

Advanced to manage Frito-Lay salty snack business and key sales calls, maintaining relationships with 8 Walmart market managers in Missouri, northern Arkansas, and eastern Kansas.

District Sales Leader (2001-2003)

Hired to develop market and propel revenue - serving as point of contact for Walmart Springfield zone and supercenter and managing 21 top sales performers. Analyzed key data to facilitate informed decision-making and continuous improvement efforts.

Yielded 11 % CAGR / $100M growth in 5 years, building $241M business.

Received Q2 and Annual Ovation Awards for national customer management teams.

Built national management training program, equipping 115+ sales leaders to sell to Walmart market managers.

Earned Manager of Field Operations (MFO) of the Year Award in 2008.

Introduced new sales approach for key retailers to facilitate broad-stroke share, distribution, and revenue growth with 100+ stores.

Pivotal to team`s receipt of 2 Supplier of the Quarter Awards and 2 consecutive Account Team of the Year Awards.

Recognized as Team Member of the Quarter in 2005.

Delivered 11.6% growth on $18M portfolio.

Only Walmart account manager with above-plan performance.

Established #1 district in sales growth out of 73.

Lifted sales 29% in 2 years.

Education & Training

Southwest Baptist University, Bolivar, MO

Bachelor`s Degree Studies (2 years)

Sales & Sales Leadership Coursework

Steve Ford

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