Sales Marketing
Resume:
John Stewart
Email: abqidc@r.postjobfree.com
Address: ** ******* ******
City: Acton
State: MA
Zip: 01720
Country: USA
Phone: 978-***-****
Skill Level: Senior
Salary Range: $200,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
JOHN A. STEWART
ACCOMPLISHED CORPORATE COMMUNICATIONS AND INNOVATIVE MARKETING EXECUTIVE
abqidc@r.postjobfree.com * linkedin.com: http://www.linkedin.com/in/stewart2012 * 1-978-***-****
91 Hammond Street, Acton, MA 01720
High-energy, achievement-oriented communications and marketing executive with global experience leading corporate and agency teams in the technology industry. Proven track record of developing successful, award-winning marketing programs and world-class teams that deliver bottom-line results. Trusted counselor to C-level executives on brand, strategy, corporate story-telling, reputation, employee engagement, public relations, issues & crisis management combining new media and digital platform expertise with traditional marketing tactics. Contagiously enthusiastic leader who builds inspired world-class teams that consistently exceed expectations.
Public and Analyst Relations, Social Media -- Primary spokesperson and top media strategist for Progress Software, Fujitsu (Network Communications) Ltd, Computervision Corporation and Prime Computer; created global publicity in top-level business publications and significant coverage/buzz in key Press and Social Media channels.
Digital Marketing -- Managed all external web properties, e-commerce and interactive/digital marketing; launched and redesigned websites; managed `pay per click (PPC)` advertising and search engine optimization programs (SEO/SEM). Leveraged web analytics to enhance and fine-tune website productivity and program effectiveness.
Crisis & Issues Communications -- Successfully managed all internal and external communications related to seven acquisitions, a proxy battle, one IPO, executive appointments (incl. two CEOs) and terminations (incl. one CEO), large-scale lay-offs, and an SEC-driven stock option practices review.
Corporate Events -- Designed and ran several major events around the world ranging from sales kick-offs, user conferences, regional sales training, and large scale commercial exhibitions winning both awards and accolades for achieving business goals.
Brand Management -- Executed successfully the brand modernization and brand advertising campaigns for Progress Software, Fujitsu and Computervision. Created the corporate brand for start-up company Nexion.
Marketing Management -- Directed the planning and execution of marketing budgets up to $40 million+ in the US, Asia Pacific and Europe. Managed teams of 30+ people plus multiple PR, advertising, research and digital agencies.
Field Marketing -- Led field marketing in North America, Asia Pacific and Europe. Contributed significantly to the successful achievement of B2B sales targets in each regional theater. Developed and implemented global marketing strategies and programs.
International Experience -- Worked and lived in London, Brussels, Hong Kong, Dallas and Boston.
CAREER PROGRESSION
PROGRESS SOFTWARE CORPORATION, Bedford, MA -- Nov, 2005 - Sept, 2012
$550m public company that creates and sells application development software,
data connectivity drivers, IT middleware software and capital markets applications.
VICE PRESIDENT, CORPORATE COMMUNICATIONS AND MARKETING
* Managed and set priorities for a global team of 25+ people comprising employees, multiple PR, advertising, research and digital agencies;
* Evolved multiple `brochure-ware` web-sites into a single digital experience; achieved 1st page and top Google rankings for several keywords; achieved top rankings for branded keywords; scored above industry average conversions with PPC/SEO and SEM campaigns; consolidated multiple blogs onto a single, modern platform; architected site and developed content based on visitor actions and site analytics;
* Consolidated 15 distinct and different brands (from several acquisitions and separate divisions) into a single, cohesive corporate brand; managed the `voice` of the company and brand awareness resulting in gradual gains in buyer consideration for Progress products through aided and unaided brand awareness studies;
* Consistently `punched above weight` with positive press coverage in tier one publications (in 2012: Financial Times (x7), BBC, CNBC (x3), CIO, CFO, Het Financieele Dagblad (x4), L`Informaticien, Bloomberg, Huffington Post, and the Boston Globe);
* Provided key direction and content for Industry Analyst programs. In 2011, ran an analyst conference with 77 analysts, 125 briefings, 266 enquiries, 33 papers (with positive progress mentions and 18 exclusive papers); directly managed the coordination of responses to 5 reports (e.g. Magic Quadrants, Research Waves), in which the company was consistently rated a `leader`;
* Led all crisis/issues communications involving 6 acquisitions, 1 proxy battle, 1 divestiture, 10+ executive appointments and terminations, all quarterly earnings announcements and SEC/material events;
* Ran a compelling, new user-conference (called `Revolution`) in Boston with >1,500 attendees; speakers included Rudy Giuliani (NY Mayor), Capt. Chesley Sullenberger (US Airways pilot), Geoffrey Colvin (Fortune Senior Editor) and Ben Zander (Conductor, Boston Philharmonic Orchestra). Event comprised 110 sessions, 35 partner booths, 50+ press and analyst interviews and 30 YouTube interviews;
* Established Progress as the `go to company` for commentary on capital markets in the media; successfully launched a new product gaining more than 180 positive press articles in Europe and US; normal PR operations drove the creation of more than 90 customer-focused articles, greater than 100 press interviews, and 1,000 published articles;
* Managed the development of all global and regional lead-generation marketing campaigns working with local sales and marketing leaders for both direct and indirect channels.
FUJITSU NETWORK COMMUNICATIONS INC, Richardson, Texas -- June, 1997 - Nov, 2005
$3bn subsidiary of Fujitsu Ltd and provider of telecommunications hardware and software
SENIOR DIRECTOR, CORPORATE AND MARKETING COMMUNICATIONS (AMERICAS)
* Secured local community recognition with `Wellness Council of America's Gold Workplace Award' and subsequent media coverage, including WFAA ABC TV and Dallas Morning News by highlighting Fujitsu's health programs; the award singled Fujitsu out as one of `the healthiest companies' in North America. Gained additional coverage on WFAA ABC's `High Tech Texas' program with senior Fujitsu executive interviewed by Brad Watson (focusing on Fujitsu's latest innovations);
* Established Investor Relations as a key marketing activity and secured high-profile speaking opportunities with major Investment Banks; grew company investor relations contacts from zero to over 75 buy-side and sell-side analysts; member of team developing plans for IPO of this Fujitsu division;
* Ran a successful, integrated marketing campaign that launched a new product (FLASHWAVE 4010); results included broad media coverage, lab trials at major accounts (Verizon, SBC, Qwest), and -Hot Technology- award (Telecommunications Magazine);
* Introduced and planned email-based lead generation programs targeting key market segments and strategic customers (ILECs, CLECs, cable providers and partners); initial results garnered excellent ` email click-through`, conversions and high-quality leads surpassing initial sales goals and industry email standards;
* Provided sales support/enablement through the provision of compelling sales materials and overhauled all sales literature; worked with sales management to deliver impactful sales kick-offs;
* Managed and increased customer attendance and sales leads by 20% at key tradeshows (SUPERCOMM and NFOEC); reduced total trade show expenses by more than $2.5m; introduced an innovative `virtual tradeshow' on company website attracting targeted traffic and leads from new target segment (cable companies);
* Created an executive communications strategy; introduced new employee magazine (`The Full Spectrum'); magazine judged as major success.
NEXION INC -- Sept, 1994 - June, 1997
Start-up venture funded by Ascom and acquired by Fujitsu; developer of
telecommunications hardware and software
SENIOR DIRECTOR, CORPORATE MARKETING AND COMPANY SECRETARY
* Successfully launched Nexion Inc. resulting in acquisition (exit strategy);
* Ran a PR/AR program resulting in exposure in premium target publications and credible positioning with industry analysts;
* Developed the brand for the company; directed the creative design and construction of a -high impact- award-winning trade show booth and website; wrote and designed all sales collateral, presentations and advertising. Created company branding and product names, and established trademarks (one product name was sold to a petrochemical company);
* Managed cross-functional product development project team meetings and coordinated due diligence activities for potential acquirers.
COMPUTERVISION CORP. (acquired by Prime Computer) -- Jan, 1987 - Sept, 1994
Provider of CAD/CAM/CAE software and hardware
DIRECTOR, WORLDWIDE CORPORATE AND MARKETING COMMUNICATIONS (BASED IN BEDFORD, MA: 1993 - 1994)
* Progressive career through international postings: started as manager, European Field Marketing and Sales Training Manager (based in Brussels, Belgium); promoted to senior manager, Asia Pacific Field Marketing and Indirect Channel Business Operations (based in Hong Kong); then promoted to director, Worldwide Corporate and Marketing Communications (Bedford, MA);
* Led a customer-based PR campaign that had a direct impact on raising the company`s share price; Increased press coverage in Hong Kong, China and Singapore;
* Directed the worldwide modernization of a new corporate branding program; revamped sales literature and sales enablement tools; managed all product introductions and localization of sales literature into multiple, local languages in Europe and Asia Pacific;
* Executed the successful rollout of a multi-million dollar, nationwide (US) advertising campaign with a US$2 that dramatically improved the company's presence in the CAD/CAM industry;
* Managed the business development and merchandising of CAD/CAM software and hardware in Asia Pacific; surpassed business objectives and sales targets, including a 120% increase in revenue in the first year and an 80% increase in the second year; recruited new resellers in Thailand, Malaysia, Indonesia, Macao, Taiwan and China; strengthened relations with distributors in Hong Kong, Taiwan, South Korea, and India;
* Ran field marketing in 11 European countries (Spain, Portugal, Italy, Switzerland, Austria, Sweden, Denmark, Finland, and Benelux). Managed a growing team of 14 marketing executives in Europe plus advertising and PR agencies;
* Ran sales skills, product and industry training for more than 300 Sales and Sales Support Engineers in Europe; planned and ran sales kick-offs at various locations in Europe - all of which were highly praised by management in all countries, and contributed towards a more effective and motivated sales team;
* Created plan for centralized direct marketing and telemarketing in Europe creating a new sales channel; operations were run profitably from DeMeern (Holland).
SELECTED AWARDS & MEMBERSHIPS
* Member - Public Relations Society of America (PRSA);
* NEDMA (New England Direct Marketing Association) 2011 Gold Award for Interactive Online Video (with Video Blogger Forum) (Progress);
* NEDMA 2011 Gold Award B-to-B Integrated Media Campaign (Operational Responsiveness campaign) (Progress);
* HubSpot (Search Engine Authority) #1 Ranking (2010) in Massachusetts` Top Companies (web organic search) (Progress);
* NEDMA 2010 Silver Award (for Progress Software Interactive SEO campaign) (Progress);
* Web Marketing Association IAC (Internet Advertising Competition) ~ Best Technology Rich Media Online Ad 2010 (Progress);
* -Hot Technology 2004- Award ~ Telecommunications Magazine (Fujitsu);
* -Best Booth Award- at SUPERCOMM exhibition and conference (Fujitsu);
* -The 1998 WebAward- for outstanding achievement in web design & development (Nexion);
* -Hot Products Award- ~ Data Communications Magazine (Nexion).
EDUCATION
Babson College - Strategic Leadership Development Program
University of Plymouth (UK) - BA (Honors) Business Studies specializing in Marketing
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