Marketing Sales
Resume:
Ed Loessi
Email: abqid6@r.postjobfree.com
Address: **** ****** ******
City: Brookline
State: MA
Zip: 02445
Country: USA
Phone: 617-***-****
Skill Level: Management
Salary Range: $90,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
ED LOESSI
1870 Beacon St. #4 Brookline, MA 02445
abqid6@r.postjobfree.com
http://about.me/edloessi http://www.linkedin.com/in/edloessi http://twitter.com/EdLoessi
EXECUTIVE PROFILE
Marketing Technologist with comprehensive marketing, business development, and operational management experience. Technically savvy with substantial knowledge of Web-based applications development, product management and sales and marketing systems and processes. Active blogger and commenter on marketing, lead generation and startup/growth oriented business activities.
CORE COMPETENCIES
Marketing Management Sales Management Product Development
Business Development Content Marketing Inbound/Outbound Marketing
SEO/SEM/PPC Marketing Profit & Loss Management Project Management
Strategic Planning Multi-Million-Dollar Budgeting Metrics Implementation
HIGHLIGHTS OF CAREER ACHIEVEMENTS
Evaluated the market and lead the product development and initial marketing efforts for a location based social media marketing application, launching the product into the small and medium business market on a national basis.
Developed a comprehensive start-up marketing methodology, applying the methods to a range of Boston start-up technology companies participating in incubator programs including: MassChallenge, Dogpatch Labs and Harvard Innovation Labs.
Worked with a talented team of programmers to develop and launch one of the first software-as-a-service SaaS application development environments in the enterprise and government software markets.
Provided business development and corporate management advice to companies spanning the USA, Australia, and Asia Pacific Region.
Secured and managed $2M in technology R&D grants from federal and state governments for the development of complex software technologies.
PROFESSIONAL EXPERIENCE
OFFEREDLOCAL LLC, Boston, MA
Marketing Director (Jan, 2011 " Present)
Evaluated the market for a location based social media marketing product focused on the local small and medium business space. Worked extensively on product design and worked closely with the development team to deliver the beta product release. Implemented a lean startup methodology as well as content marketing and outbound marketing plans during the beta period.
Major input into the product idea as well as oversight of the product development process
Developed and tested a range of marketing activities during the product beta release " SEO,
SEM, Content Marketing Plan, Inbound/Outbound Marketing Plan
Applied to and successfully launched the beta application at DEMO Fall 2011 in Silicon Valley
RAPIDINFLUENCE, Boston, MA
Marketing Director " Advisory Board Member (Aug, 2009 - Present)
Work with client companies to develop marketing and sales programs to expand existing business and launch new products. Focus areas include: strategic planning for marketing and sales processes, new product marketing, competitor research, inbound marketing management (SEO, Web analytics, PPC advertising) and social media management (Blogs, community building and social media
advertising).
Advised an emerging provider of organizational measurement software in the areas of early stage marketing and sales process implementation, which solidified a go to market strategy and successful product launch into several major global enterprises
Developed a comprehensive social media and search engine marketing strategy for a nationally distributed gourmet pet products brand leading to 40%+ online sales growth
Served on the Advisory Board of SharingCounts a healthcare focused personal funding raising and communications platform, which successfully launched in September 2012
Served on the Advisory Board of Smart Symbols a retail to consumer product marketing technology, which successfully launched in February of 2010
FAULKNER TECHNOLOGIES, Boston, MA and Brisbane, Australia
Co-Founder " CEO " Sales and Marketing Director (2004 " July, 2009)
Identified and formed technology holding company to develop technologies and services. Devised strategic plan for commercialization of companys software as a service and platform as a service application suite. Managed overall operations including the sales and marketing functions.
Led the initial product development team launching one of the first SaaS applications in the business process management field.
Led early stage customer and channel partner development, developing over $1.5M in new product sales
Developed best practice across government and private sectors for SaaS (Software as a Service) and PaaS (Platform as a Service).
Managed team of business analysts, consultants, product managers, software developers, and technical consultants.
FAULKNER LIMITED, Brisbane, Australia
Consultant (Jan, 2002 " 2004)
Primary project management consultant for early stage technology companies within the Australian market. Analyzed technological landscape for knowledge management and application service provisions concepts.
Served as Director and Chairman of the Board of Vision6 Pty. Ltd, now Australias leading email and customer database management company, serving 6,000+ customers.
Provided expertise for Queensland Governments ilab Incubator. Evaluated companies applying for residence in incubator. Mentored several companies upon acceptance in incubator.
PRIVATE CONSULTING PRACTICE, Taipei, Taiwan; Hong Kong; and Brisbane, Australia
Consultant (Jul, 1997 " Jan, 2002)
Retained and collaborated with 8 companies based in U.S., Australia, and Taiwan. Provided comprehensive services, including incubation, business/marketing planning, business development, product launch, and board/executive recruiting.
Provided funding support 8 companies, including development of executive summaries, business plans, PPMs, valuation models, and subscription agreements.
Sourced and closed funding of USD $22+ million.
INTERNATIONAL STRATEGIES HOLDING CORP., Brisbane, Australia; Redmond, WA; and London, UK
Chief Operations Officer (1999 " 2000)
Planned and managed all areas of operations. Reviewed and advised on human resources decisions. Led company to rapid growth, including increase in staff count from 5 to 90 staff members worldwide.
Facilitated office expansion spanning 3 continents and establishment of legal structure for each operation.
Raised USD $6.2 million in venture funding.
EDUCATION
LOYOLA UNIVERSITY, Baltimore, MD
Coursework: Finance
LICENSURE
Series 7, 52, 24 licenses, U.S. Securities and Exchange Commission and NASD
PROFESSIONAL AFFILIATION AND BOARD POSITIONS (PAST AND PRESENT)
Judge & Mentor, MassChallenge, Boston, MA
Advisory Board Member SharingCounts, Boston, MA
Advisory Board Member, SmartSymbols, Boston, MA
Member, Mass Technology Leadership Council, SaaS Cluster, Boston, MA
Chairman of the Board, Vision 6 Pty Ltd., Australia
President, Wireless Industries Cluster, Queensland, Australia
Member, Advisory Panel, ilab Technology Incubator, Queensland, Australia
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