Dan Adams

Email: abqid2@r.postjobfree.com

Address: **** ******* *****

City: Hilliard

State: OH

Zip: 43026

Country: USA

Phone: 614-***-****

Skill Level: Management

Salary Range: $80,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DANIEL C. ADAMS

5716 Saucony Drive Hilliard, OH 43026 614-***-**** abqid2@r.postjobfree.com

PROFESSIONAL SUMMARY

Strategic Planning

Direct Marketing

Market Segmentation Customer Relationship (CRM)

Database Marketing

Direct Mail Campaigns Supplier Management

Advertising and Promotion

Interactive Marketing

Accomplished Senior Marketing professional with world class expertise in direct marketing. Strong leadership skills and a proven track record of achieving increased revenue and customer growth. Strategic, creative, and recognized for developing results-driven campaigns.

AWARDS

* International Gold Echo - Direct Marketing Associations highest award - for strategy, creative, and results (1 of 4 U.S. companies to receive honor)

* International Bronze Echo Award for comprehensive direct mail and direct to consumer marketing excellence

* Apex Award for testing strategy and execution

PROFESSIONAL EXPERIENCE

JPMORGAN CHASE, COLUMBUS, OH 2010 - Oct 2012

MARKETING CAMPAIGN MANAGER

Accountable for driving the Home Lending portfolio by focusing on profitable and secure mortgages, refinancing, and home equity products. Responsible for communicating our products and services clearly and providing a customer experience that will build long-term loyalty.

Collaborate on business case strategy, estimate pro-forma, define needed resources, budgeted costs, and execute on Home Lending initiatives.

Manage $2.6M acquisition budget to increase originations through an aggressive multichannel strategy including direct mail, outbound telemarketing, statement inserts, online, ATM, and retail merchandizing.

Collaborate with decision science team to profile, model, and segment consumers to identify target market. Successful deciles model provides break-even analysis baseline and strategic direction on programs.

Manage $8M customer retention budget to drive customer refinancing, reduce attrition, and improve long-term customer loyalty. Overall programs have been performing at a 16% lead to booked rate.

Through testing we piloted several home equity products that provided insight on economic landscape and direction for rollout.

Coordinate creative development process through internal creative services department/outside agencies to produce best in class communication materials.

Develop complex direct mail matrix including kit, laser, and creative codes for preprint, imaging, and reporting to accurately execute and track results.

THE SCOTTS MIRACLE-GRO COMPANY, MARYSVILLE, OH 1998 - 2009

SENIOR MARKETING MANAGER (2004 - 2009)

Responsible for managing marketing programs focused on customer acquisition, cross-selling, and customer relationship building.

Managed a $16 million annual direct mail budget which generated $70 million in revenue annually.

Marketing lead for the Central and Southeast regions. Collaborated with local management team to drive grass roots marketing programs and local trade shows.

Excellent collaboration skills with functional leads to identify objectives, determine needed resources, develop execution schedule, track accountability, communicate launch date, and deliver results.

Managed agency and suppliers including cost negotiation, defining requirements, vendor evaluation, training and development, on-going customer survey, and feedback for improvements.

Coordinated the customer relationship management cycle consisting of on-boarding, relationship building, cross-selling, and win-back strategies to improve the customer experience. Improved retention by 12% generating $36 million in incremental revenue.

Managed media agencies through creative brief, development, testing, and rollout of radio and television spots nationally.

Segmented customer base for cross-selling opportunities, communicated offering through telesales, direct mail, and sales team, generated $12.8 million in revenue.

Directed the Search Engine Marketing Management strategy to include SEO, PayPerClick, banner advertising, consumer & customer facing websites.

Managed two direct reports.

MARKETING MANAGER (1998-2004)

Since the launch of the Scotts LawnService business was directly responsible for leading revenue growth from $7 million in 1998 to $270 million in 2008.

Researched industry competitive environment, segmented market, collaborated on the strategic plan and drove 44% compounded annual revenue growth over 10 year period.

Expanded service offering to include Miracle-Gro and Ortho brands generating $35 million in incremental revenue.

Developed an optimal acquisition marketing mix of direct mail, yellow pages, print, interactive, and media programs which delivered 290% (margin $) return on $20 million annual marketing investment.

Directed the national outbound telesales program responsible for achieving revenue goals, motivating employees, and training.

Managed centralized lead fulfillment call center including, database integration and training, and improved call-time effectiveness which saved company $375,000.

Responsible for all collateral material development, inventory, and order process nationwide.

BAREFOOT SERVICES, LLC (DIVISION OF SERVICEMASTER) Worthington, OH 1997 - 1998

MARKETING MANAGER

Led the national marketing programs for franchise arm of the business.

Managed all aspects of marketing including strategy, research, customer acquisition, customer relationship and analysis for franchise organization.

Responsible for motivating local management team to increase market share and increase revenue.

BAREFOOT GRASS LAWN SERVICE Worthington, OH 1992 - 1997

MARKETING AND ADVERTISING PRODUCTION MANAGER (1996 - 1997)

Managed the national budget for print materials, including production, inventory, and distribution.

Managed the fulfillment of all print materials, which included, budgeting, creative development, supplier management, order process, inventory control, and fulfillment.

EDUCATION

The University of Dayton - Dayton, Ohio

Major - Communications, Minor - Psychology

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