Marketing Sales

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Posted:

January 27, 2013

Jonathan Richardson

Summary

Accomplished communicator with solid oral, written and presentation skills. Proven experience in public relations, campaign

management and graphic design. Successful history of developing effective marketing and promotional strategies and

establishing strong alliances among clients, community-based organizations and targeted businesses.

Experience & Capabilities

Effectively managed all marketing, advertising and communication efforts for membership-based organization serving 14

Florida counties, increasing membership enrollment and revenues.

Served as organization spokesperson for all radio, television, electronic and print media interviews covering the Florida

panhandle.

Increased media coverage more than 700% in one year through the development and implementation of a strategic media

relations campaign.

Created and implemented a now national communications process designed to collect information and match scam victims

with reporters.

Designed and developed direct mail campaigns, brochures, media and sponsor kits, newsletters, sales packets and print

advertisements.

Deliver presentations to civic and professional organizations and guest lecture classes at the University of West Florida.

Assisted in the direction of an award-winning public relations campaign through the establishment of communication

strategy, research plan, special events and marketing materials.

Central role in the production and hosting of weekly community news broadcast.

Planned and coordinated special events including on-site presentations, community festivals and award luncheons.

Experience in Adobe Creative Suite, Macromedia Dreamweaver and Microsoft Of ce.

Career Development

December 2004 to Present Pensacola, Fla.

Communications Director, Better Business Bureau of Northwest Florida

December 2002 to January 2005 Pensacola, Fla.

Public Relations Assistant, University of West Florida, Marketing Communications Department

January 2004 to May 2004 Pensacola, Fla.

Communications Director, Public Relations Campaigns, University of West Florida Alumni Association

Education

B.A., Communication Arts/Public Relations - University of West Florida, Pensacola, Florida 2004

Professional Affiliations

Board of Directors - VP of Communications, Florida Public Relations Association, Pensacola Chapter

Ambassador, Pensacola Bay Area Chamber of Commerce

Active Member, Northwest Florida Financial Crimes Task Force

Recognition

2006 Outstanding Bureau Award for Overall Communications Council of Better Business Bureaus

2006 Member of the Year - Florida Public Relations Association, Pensacola Chapter

2006 Best Chapter Newsletter - Florida Public Relations Association

2004 Golden Image Award, Public Relations Campaign - Florida Public Relations Association