Driver System

Audi

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Audi of America Communications

Jeff Kuhlman

Tel.: +1-703-***-****

Mob.: +1-248-***-****

E-Mail: abqgwq@r.postjobfree.com

The 2011 Audi A4, A4 Avant and S4

HERNDON, Va., November 1, 2010 The 2011 Audi A4 is the benchmark of the mid-sized

sedan segment as well as the largest selling vehicle in the Audi lineup. With an array of fuel-

efficient and powerful engines including the 333 hp 3.0 TFSI V6 in the S4 the A4 has the

flexibility and power that environmentally concerned buyers also demand. With a full

complement of suspension and engine technology derived directly from Audi s expertise in

racing, the 2011 Audi A4 presents an image that exudes performance, efficiency and luxury.

The Design Bold lines, distinguished styling

With a progressive exterior and a purposeful style, the 2011 Audi A4 maintains its presence as a

leader in automotive design. A taut musculature denoted by strong shoulders and a dramatically

raked roofline has become synonymous with the Audi name, and the A4 showcases both of

these traits. Innovations like LED accent lighting and a bold Singleframe grille now are instantly

recognizable by both the public and the competition.

The Interior Style, intuitive ergonomics, and Audi technology

With an interior designed to be spacious and inviting, the Audi A4 is driver oriented, while also

catering to passengers. From the driver s seat, it is apparent immediately that the Audi A4

shares DNA with the luxurious A8. The cockpit incorporates a center stack tilted slightly toward

the pilot, and brilliant, easy-to-read gauges hint of an athletic nature.

The long-standing Audi commitment to craftsmanship and quality materials is obvious in the

2011 Audi A4. Supportive seats are executed in high-quality leather, while brushed accents

throughout the cabin draw the eye from one flowing surface to the next. With three interior colors

from which to choose, buyers are guaranteed an interior choice designed to please the individual

palette.

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The 2011 Audi A4 offers an unparalleled array of cutting edge technology to make the driving

experience safer and more relaxed. The available Audi parking system with rear backup camera,

standard for 2011 on the Prestige trim level, makes getting in and out of tight spaces easier than

ever. Audi side assist alerts the driver to blind spot dangers, while adaptive cruise control

automatically accelerates or decelerates to keep pace with traffic.

A host of entertainment options makes the Audi A4 perfectly suited for individuals who demand

the most from their vehicles. The available Audi music interface ensures seamless iPod

integration channeling buyers favorite music through an unrivalled 505-watt 14-speaker Bang

& Olufsen Sound System. Further enhancing the entertainment experience, available state-of-

the-art hard drive based navigation with third generation MMI system now includes HD Radio

for 2011.

The A4 continues to offer buyers more interior space than any of its direct competitors.

Occupants are treated to expansive legroom, thanks in part to the A4 s overall length of 15.4

feet. Buyers also can take advantage of the 60/40 folding rear seats to transport even larger

baggage, including skis and snowboards. Despite the generous interior space, the A4 remains

light on its feet thanks to an ever-present focus on lightweight, rigid body construction.

Going further, the A4 Avant offers an even greater level of utility and convenience, with a

remarkable 17.3 cubic feet of cargo space a figure that is unmatched by the competition. The

cargo area is completely lined with carpeting that is especially durable and stain resistant. Four

lashing eyes in the floor are standard, as are two chrome hooks on the sides that can be

adjusted to secure the bulkiest baggage. Buyers also can opt for the convenience of a power

tailgate, which comes standard on Prestige trim level models.

The Engines Powerful, responsive and efficient

In the A4, each powerplant benefits from direct-injection technology to increase efficiency and

response. The 2.0 TFSI turbocharged inline four and the 3.0 TFSI supercharged V6 both take

advantage of forced induction to increase horsepower and torque without the penalty of added

fuel consumption.

The 2.0 TFSI delivers an impressive 211 hp and 258 lb-ft of torque, thanks to Audi s innovative

direct-injection fuel system. Gasoline is injected into the engine s combustion chambers at the

high pressure of 2,175 psi, which ensures a fine spray pattern for a more efficient burn. The

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seamless power delivery of the water-cooled turbocharger allows the 2.0 TFSI to develop peak

torque from just 1,500 rpm. The result is a driving experience that rewards buyers with an instant

rush of power at nearly any engine speed.

The 2011 Audi S4 is powered by an all-aluminum 3.0 TFSI supercharged V6 engine with 333 hp

and 325 lb-ft of torque. Despite these remarkable figures, the S4 is able to achieve 28 mpg on

the highway, a remarkable 27 percent improvement over the previous generation S4. With an

immediately responsive drive-by-wire throttle system, the 3.0 TFSI offers an instant connection

from driver input to a resulting surge of acceleration.

Drivetrains More choices and more gears for every driver

The 2011 Audi A4 is available with the buyer s choice of three transmissions. A multitronic

continuously variable transmission is available on the A4 FrontTrak, while quattro equipped

vehicles can be optioned with either a six-speed manual gearbox or an all-new for 2011

Tiptronic eight-speed automatic transmission. More than a standard automatic transmission,

Tiptronic allows the driver to select the ideal gear manually, with nearly imperceptible shifts. An

additional Sport mode maintains engine speed longer to make the most out of each engine s

strengths.

The 2011 S4 is available with a six-speed manual or the brilliant Audi seven-speed S tronic

dual-clutch transmission, which allows the driver to enjoy power from the 3.0 TFSI supercharged

V6 in nearly uninterrupted bursts providing the perfect marriage of speed and comfort. The

system works using dual clutches and twin input shafts, thereby allowing the computer to

predict which gear the driver intends to use and prep the gear for action before it is selected.

Also available on the S4 is quattro with Sport rear differential, which gives the S4 a new level of

road holding ability, by actively controlling the distribution of torque between the two rear wheels,

effectively overdriving the outside wheel in corners. This forces the front end of the vehicle into

the corner, thus eliminating understeer and creating more attainable excitement for the driver. In

addition, the Sport rear differential works with ESP during accident avoidance maneuvers to

keep the S4 stable and composed in emergencies.

Suspension The source of control

While the smooth ride quality and athletic driving feel of the 2011 Audi A4 are enhanced by an

incredibly rigid body design and the extensive use of lightweight materials, the advanced

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suspension is the real star of the show. The Audi A4 2.0T comes standard with an advanced

five-link front suspension with upper and lower control arms and anti-roll bar. In the rear, an

independent trapezoidal suspension with anti-roll bar helps provide the world-class handling

characteristics that buyers have come to associate with the Audi brand. Each individual link is

crafted from high-quality aluminum to reduce weight at each wheel, and a strong cross member

is made of the same metal to enhance rigidity without sacrificing the Audi A4 s lightweight

character.

The 2011 Audi A4 offers extremely precise steering, thanks in part to a steering box located

lower and further forward than on other comparable models. The effect is noticeable

immediately, giving the Audi A4 a light and agile dimension. The innovative engineering

combines with Audi dynamic steering to vary the ratio depending on vehicle speed. This equates

to a more balanced system that offers quicker lock-to-lock feedback at low speeds and stable

cornering when the vehicle is traveling faster

Uncompromising Safety The ultimate protection

Safety, as central to the Audi brand as its multiple Le Mans victories, is evident in the 2011 Audi

A4, which features a number of advanced technologies designed to keep occupants out of

harm s way. The A4 s rigid body is built of ultra-high strength steel, using state-of-the-industry

manufacturing processes. With components joined by traditional spot welding as well as new

structural bonding techniques, the A4 has a body structure designed to absorb and deflect crash

energy away from occupants.

Thanks to information gathered by the Audi Accident Research Unit, the Audi A4 also plays host

to a gamut of life-saving technologies. For example, the steering column can deform toward the

front of the car by more than three inches to protect the driver. An array of sensors detects

exactly how far the front seats are from the dashboard, allowing the Audi A4 to tension seatbelts

actively to prevent occupants from injury when air bags inflate. Adjustable headrests also

provide ample whiplash protection in the event of a rear collision.

The 2011 Audi A4 incorporates seat-mounted side-impact air bags, front air bags for the

passenger and driver, and expansive side-curtain air bags. Onboard air bag sensors can detect

the severity of a crash and inflate accordingly. The result is a lower injury rate from airbag

deployment.

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Options Engineered to please

Buyers may choose from the Audi A4 2.0T Premium, A4 2.0T Premium Plus and the A4 2.0T

Prestige. The A4 2.0T Premium comes standard with ESP, four-wheel anti-lock brakes with

Electronic Brake-pressure Distribution and brake assist an emergency braking system that can

increase brake force dramatically.

A tire pressure monitoring system keeps the driver aware of vehicle conditions, and servotronic

power steering varies the amount of steering assistance depending on vehicle speed. A number

of external options prepare the Audi A4 2.0T Premium for any weather, with heated windshield

washer nozzles and external mirrors.

Standard interior options like an attractive four-spoke leather-wrapped steering wheel with audio

controls, a tilt/telescopic steering column and a power locking system continue to make the Audi

A4 2.0T Premium a leader. Power windows with one-touch up and down function add a level of

convenience, as do automatic climate control and cruise control. An Audi Concert System with

SIRIUS satellite radio, single-disc CD player, auxiliary input and a SD slot for external media

fills the cabin with 10-speaker stereo sound.

The Audi A4 2.0T Premium Plus adds six-step heated front seats, auto-dimming interior mirror

with compass, iPod integration, Bluetooth hands-free and a HomeLink garage door opener to

the array of equipment standard on the Audi A4 2.0T Premium. A driver information system that

displays a five-function trip computer, outside temperature, digital vehicle speed and

radio/phone/navigation also is standard. A three-zone climate control system is standard on the

Audi A4 2.0T Premium Plus, as are rain-sensing windshield wipers and automatic headlights.

Outside, the car can be differentiated from other option packages by additional chrome trim and

self-leveling Audi xenon plus headlights with LED daytime running lights.

In Prestige trim, the Audi A4 2.0T enjoys auto-dimming mirrors with memory function, advanced

keyless start, stop and entry, rear backup camera and rear parking sensors, as well as a

memory function for the driver seat. Audi MMI Navigation plus also is standard as is an updated

third-generation system with hard drive navigation and voice control. Finally, an industry-leading

Bang & Olufsen Sound System with 14 speakers and 505 watts of power replaces the Audi

Concert System found on the Audi A4 2.0T Premium.

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The Audi S4 is available in two equipment packages the S4 Premium Plus and S4 Prestige.

The Audi S4 Premium Plus enjoys the same equipment as the Audi A4 2.0T Premium Plus, with

a few changes. A new sport suspension calibration gives the sedan a sharper edge on track or

on the road, and quad exhaust ports help to distinguish the Audi S4 from its more tame brothers.

Inside, a three-spoke steering wheel with audio controls replaces the four-spoke unit on the Audi

A4, and shift-paddles are standard if the buyer has opted for the S tronic dual clutch

transmission. New Alcantara leather seats with extendable thigh bolsters replace the units

found in the Audi A4. The Audi S4 Premium Plus also benefits from ventilated rear disc brakes.

Meanwhile, for buyers looking for the utmost in luxury, the 2011 S4 Prestige adds the same

comprehensive level of equipment as the Audi A4 2.0T Prestige.

The 2011 Audi A4 is available with a number of driver convenience packages designed to make

the Audi ownership experience a pleasure. Among those, a Bluetooth/HomeLink package

allows for a simple hands-free system and easy garage entry. The MMI Navigation plus package

includes a hard drive based navigation system with center display, voice control, third-generation

MMI and rear-view camera with rear park sensors. An available driver assist package includes

parking sensors to alert the driver of approaching objects.

For the more sport-minded buyer, Audi offers both an 18-inch and a 19-inch sport package for

the Audi A4 that includes unique wheels, summer tires, and attractive and supportive seats. A

stiffer suspension and steering wheel mounted paddle shifters also are part of the equation,

adding an extra level of driving flair to the already capable Audi A4. Even more significant is the

return of Audi drive select a system capable of adjusting a number of performance parameters

on the fly to create a more precise driving experience. These include dynamic steering,

suspension, and drivetrain settings. Finally, Audi s ingenious quattro with Sport rear differential

may be added to the Audi A4 and S4 to shuffle torque between the two rear wheels, thus

forcing the nose into the corner and eliminating understeer. A Titanium sport package adds

Piano Black interior trim and a black headliner to the 19-inch sport package.

Warranty

The Audi A4 will be backed by a new vehicle limited warranty that includes:

Four-year/50,000 mile limited new vehicle warranty

12-year limited warranty against corrosion perforation

24-hour Roadside Assistance for four years

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About Audi of America

Audi of America, Inc. and its 275 U.S. dealers offer a full line of German-engineered luxury

vehicles. AUDI AG is among the most successful luxury automotive brands globally. During

2009, Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the

largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi

Group is planning to invest around 5.5 billion, mainly in new products, in order to sustain the

Company s technological lead. Visit www.audiusa.com or www.audiusanews.com for more

information regarding Audi vehicle and business issues.

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TFSI, Singleframe, MMI, multitronic, FrontTrak, quattro and S tronic are all registered

trademarks of AUDI AG.

All other trademarks used in this document are the property of their respective owners.

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