Sales Training

Catherine White

Email: abqgvs@r.postjobfree.com

Address: ****-* ******** ****

City: Columbia

State: MD

Zip: 21044

Country: USA

Phone: 610-***-****

Skill Level: Experienced

Salary Range: $85,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Catherine F. White

4961-C Columbia Road

Columbia, MD 21044

610-***-**** - cell / home

abqgvs@r.postjobfree.com - email

OBJECTIVE

A versatile and talented Senior Instructional Designer / Training Analyst with a unique blend of skills capable of analyzing, developing, designing, implementing, and evaluating coursework / learning materials in search of a challenging role as a project-based lead developer / trainer

SUMMARY of SKILLS:

A customer focused leader with strong business acumen that is capable of determining training goals that are clear, concise, and essentially improve learning performance.

Extensive B2B and B2C sales, marketing and adaptable business management experience involving direct sales, product marketing, product distribution, product / GMP training

10+ years of expertise and experience include:

Technical / Engineering Training Materials

Pharmaceuticals: GCP, GMP, GLP as it pertains to FDA regulations / EU Directives

Corporate Development Training Materials includes: HR Policies, Oracle e-Business Suite, Soft Skill and Professional Development courseware

Sales and Marketing Support Materials and Collateral

Project Management Processes and Knowledge Areas

Experience includes designing business curriculums, course descriptions, and instructor-led materials which includes:

CBT / WBT eLearning coursework, HTML Instructional Web Sites, Web Based and Printed Marketing & Sales Collateral; White Papers; SOPs, and New Product Branding, i.e. logo design collateral

Highly Detailed Illustrations / Schematic Drawings, and PowerPoint Templates

TOOLS OF THE TRADE

Excellent proficiency in the following applications: Microsoft Office Suite, Microsoft Project, and Visio; Adobe: Acrobat Professional, Captivate, Illustrator, Photoshop, Dreamweaver, Flash, QuarkXPress; Articulate, Camtasia, and Lectora Pro.

EXPERIENCE:

TRAINING ENGINEER (ANALYST) / SR. INSTRUCTIONAL DESIGNER

Ciena Corporation - January 2008 to Present

Develop, design, and deliver a wide variety of technical, corporate, and administrative training materials for both internal and external customers.

Analyze HR, Administrative, IT / Engineering departmental and project-specific training needs and develop a support library of training materials including training materials on-demand, online help assistance, and job aids.

Collaborate with a diversity of SMEs, and project team leaders to determine best method of instructional material and design requirements for development of online and / or hardcopy coursework

Training materials include Web-based training (WBT) courseware and landing pages, corporate training manuals (Oracle E-Business Suite e.g. iExpense, OTL, Employee Self Service), product / category specific HTML Web sites, and quick reference guides for external and internal clients

Additionally, design, develop, and produce a corporate training newsletter (hard copy and HTML) to draw employees into a WBT library for professional growth and development.

AWARDS: 2012 - Living the Ciena Values award (#8 out of 4,000 employees)

INSTRUCTIONAL DESIGN / MARKETING SUPPORT (Independent Contractor) February 1999 to December 2007

Develop corporate-training coursework, product messaging, medical, financial, and business instructional design material for the following areas:

Project Management Knowledge Areas and processes

FDA ~ GCP, GMP, GLP, and all EU Directives as it pertains to Clinical Trials, SOPs

ISO requirements; document control systems; and specialized manufacturing processes.

Product marketing / sell sheets, sales materials, and support collateral.

Worked closely with SMEs, engineering, IT, sales & marketing, and corporate communication departments to enhance specific content to maximize learning, messaging, and visual impact

Companies and Clients include AFS, Deloitte Consulting, ICON Clinical Research, Genentech (HCGI), Gestalt-llc., Mediaflex,

Penn State University, Rentacom, Toltzis Communications, Unisys Corporation, Vanguard, and Wyeth Pharmaceuticals

BUSINESS DEPARTMENT CHAIR - FACULTY INSTRUCTOR

Katharine Gibbs School

March 2002 to 2004 (full time) to December 2007 (part time)

As business department chair Feb 2002 - July 2003, responsible for managing, overseeing and supervising sixteen faculty instructors for first and second year college students.

Set measurable objectives for the entire Business Administration curriculum, and responsible for evaluating each program's effectiveness, refining content as needed

Ensure the integrity of the business and general education department

Strong classroom training experience, conducting workshops and seminars for 30 or more students as well as coaching, counseling and tutoring students on an individual basis

Faculty Instructor (2004 to 2007), responsible for all major disciplines of the Business Administration curriculum including the entire Microsoft Office Suite

REGIONAL SALES MANAGER / TECHNICAL IMAGING TRAINER Polaroid Corporation August 1995 to June 1999

Responsible for 4 million dollars in sales revenue

Sell, market, install, and conduct end-user training sessions in the proper use of all Polaroid analog and digital microscopy imaging products and solutions. Client base included all scientific imaging photographic dealers and end-users serving ALL scientific and biomedical research facilities thorough out the Eastern seaboard.

Strategically set-up distribution, and tactically instruct, train and motivate dealer representatives, conduct end-user imaging workshops necessary to develop product exposure, and close business

Managed and supported 72 scientific imaging dealer representatives with a high concentration of end-user sell-through demonstrating the proper use of Polaroid products designed to fit specific needs and applications

Product line included: specialized films & hardware, gel electrophoresis products, digital microscope camera (bright-field to high-level fluorescence), film scanners, film recorders, LCD projectors and inkjet media

AWARDS: 1998 Top Gun award for excellent contribution, 1996 Bronze Achiever Award for reaching above 110% of Quota, 1996 Rookie of the Year for outstanding contribution to Polaroid and 1997 Silver Achiever Award for reaching above 110% of Quota

EDUCATION:

MSEd Studies - Penn State University: Instructional System Design & Technology coursework

BA in Arts and Sciences - Penn State University: double major in Business & Communication Studies

AA - Associate Degree in Applied Arts & Design - Catonsville Community College, Baltimore, MD; emphasis in Graphic Arts, Design and Production

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