Sales Manager

Deanna Guesman

Email: *********@********.***

Address: **** ********* *****

City: Atlanta

State: GA

Zip: 30342

Country: USA

Phone: 404-***-****

Skill Level: Management

Salary Range: $120,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DeAnna Guesman

1147 Glenridge Place

Atlanta, Georgia 30342

Phone: 404-***-****

*********@********.***

Profile Creative marketing professional with background in both B2B andB2C industries, including diverse experience in telecommunications, transportation and media. A proven team leader with a record of meeting and exceeding marketing and business development objectives. Solid experience in delivering revenue growth through project management, program implementation, and business development initiatives.

Professional

Experience

Turner Classic Movies Atlanta, Georgia (2008-present)

E-commerce Manager

Serve as the primary point of contact for all TCM e-commerce initiatives and projects, including partner management, site functionality, feature usability, and overall site performance.

Oversee main shopping site (shop.tcm.com) in conjunction with external vendors and internal cross-functional teams. Responsible for improving site traffic, clickthru rate and conversion, as well as customer and revenue growth.

Manage new content updates, category merchandising, backend inventory process, and customer service issues.

Implement new features, categories, and webpages to improve customer experience and enhance usability.

Motricity, Inc. Atlanta, Georgia (2005-2008)

Marketing Manager

Managed and lead the execution of all marketing programs and promotions launched on the ATT MEdia Mall, including content, quality assurance, timeliness, and functionality, resulting in the incremental growth of premium content sales.

Launched approximately 15 mobile Music, Game, Application and Graphics MEdia Mall promotions each month, totaling $2 million in incremental revenue on average per month.

Acted as primary interface for promotions and related content between music labels, content providers, internal teams, and ATTs marketing management to ensure all expectations were met from concept design through launch.

Discovered and implemented new promotional opportunities and partnerships, maximized existing opportunities, and reported the resulting performance metrics.

Managed and executed major promotional projects in partnership with various ATT marketing groups and third party vendors, such as American Idol, NCAA sweepstakes, and exclusive music title launches.

Norfolk Southern Corporation Roanoke, Virginia (2003-2005)

Assistant Product Manager

Maximized profitability, revenue and market share for the interstate transportation of industrial and chemical products with a combined value of over $30 million, via the development and implementation of pricing solutions.

Increased average revenues by 8% and unit volume by 5% over the previous year for approximately 50 chemical products, utilizing innovative pricing strategies and thorough market analysis.

Negotiated both annual and multiyear pricing contracts with key accounts such as Procter Gamble, Dow Chemical, and Cargill Foods, resulting in maximized transportation profitability and increased market share.

Lead a new business development team created by upper management to drive incremental revenue growth and improve competitive market position in emerging transportation markets.

Cingular Wireless Atlanta, Georgia (2002)

Data Services Marketing (Contract Position)

Developed strategies to achieve specific marketing objectives by utilizing coordination with field marketing teams, vendor relationship management, and project management skills.

Designed and implemented a migration strategy for a new wireless content provider to over 200,000 Data Service subscribers nationally, resulting in an annual savings of over $1 million.

Organized and managed a viral marketing program in 25 cities for the youth market that increased theusage of text messaging, expanded awareness of the Cingular brand name among a key market segment, and built the prospective customer base by over 15,000 in two months.

Planned and executed a national training and promotional program in 20 customer operations centers which improved knowledge of data products by approximately 25%.

BellSouth Telecommunications Atlanta, Georgia (2000-2001)

Consumer Marketing (Contract Position)

Managed and executed key telecommunications and technology initiatives within specified deadlines and budget constraints.

Completed and presented a marketing plan on an integrated messaging product to upper management, resulting in effective product positioning for the proposed launch to consumers.

Executed onsite call center events in ten operations centers to conduct focus groups, recognize outstanding Customer Service Representative (CSR) sales achievements, and promote the sales of bundled product packages.

Facilitated the successful launch of a new e-mail device targeted towards the Hispanic market.

Watsco, Inc. Atlanta, Georgia(1998-1999)

Marketing Manager

Developed, budgeted and executed sales and marketing programs for a subsidiary of the largest heating, air and refrigeration distributorship in the country.

Completed market research surveys to analyze geographical organization of sales efforts, resulting in increased market intelligence and improved market share.

Purchased print media, Internet advertising, promotional items, and corporate event sponsorship for twelve regional branches to effectively execute a brand awareness strategy.

Managed vendor team to implement a product purchase program, increasing sales revenues by 10%.

Allied Vaughn Atlanta, Georgia (1996-1998)

Account Manager

Presented comprehensive multi-media marketing programs including video, CD, floppy disk and other media distribution vehicles to corporations, advertising agencies and production companies.

Increased sales by 64% and profit dollars by 73% from first to second calendar year, resulting in thereceipt of an Outstanding Performance award.

Expanded prospective client base by 25% via customer relationship management skills and written proposals.

Primedia Business Publishing Atlanta, Georgia (1992-1996)

Account Executive

Executed the sales and placement of display print advertising for a national retail business magazine targeted towards key decision makers in the recreational boating industry.

Presented advertising programs to executives, marketing managers and advertising agencies in two geographical regions, exceeding annual sales objectives of approximately $1 million.

Coordinated with the editorial department to provide interest-specific content for customer base, resulting in expansion of specialty advertising opportunities.

Classified Advertising Manager

Presented and sold both classified and direct response postcard advertising for four B2B publications.

Magazines included three financial industry publications and one biohazard industry publication.

Increased the direct response postcard advertising revenues for a trade publication by over 50% from the prior year, setting new company sales records on classified advertising revenues for a trade publication.

Assisted a Senior Publisher with launching a new magazine, and developed the resulting classified advertising sections in the magazine.

Education

Georgia State University Atlanta, Georgia

Masters of Business Administration in Marketing, August 2002

Boston College Chestnut Hill, Massachusetts

Bachelor of Arts in Communications, May 1991

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