Sales Marketing
Resume:
Jim Misner
Email: abqfn2@r.postjobfree.com
Address: * * ***** ****
City: Helmetta
State: NJ
Zip: 08828
Country: USA
Phone: 732-***-****
Skill Level: Senior
Salary Range: $175,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Jim Misner
5 North Shore Boulevard
HELMETTA, New Jersey 08828
abqfn2@r.postjobfree.com
Executive with over 25 years of biopharmaceutical industry experience involved in Marketing, New Product Planning, Advertising, Business Development, Medical Affairs, Sales Training and Sales. Resourceful and innovative strategic thinker and problem-solver with strong interpersonal and leadership skills and a keen ability to work effectively with others possessing diverse skill sets and from varied backgrounds.
PROFESSIONAL EXPERIENCE
AKRIMAX PHARMACEUTICALS, Cranford, NJ 6/2009-Present
Director, Marketing (6/2009 Present)
Responsible for senior level oversight of all marketing responsibilities including strategic and tactical product management activities, as well as assessment of business development (BD) opportunities:
Developed comprehensive launch and marketing plans for all growth brands (Tirosint, NitroMist, Primlev, Suprenza, and InnoPran XL).
Executed launches of Tirosint (Q2/2010), NitroMist (Q1/2011), Primlev (Q4/2011), and Suprenza (Q2/2012).
Executed prelaunch initiatives for InnoPran XL (Q4/2012).
Formulated life cycle management strategies for all inline brands.
Assess and prepare multiple scenario forecasts for BD opportunities including numerous CV/metabolic and endocrinology therapies.
Work closely with investors and in-license partners to manage existing relationships and establish new ones.
METAPHOR INC/CONVERGENCE 360, Mountain Lakes, NJ 4/2007-5/2009
Executive VP/Managing Director (4/2007 5/2009)
Responsible for senior-level management of top agency accounts and participation in the pursuit of new business opportunities.
Akrimax: Provide Marketing consulting services for VP of Commercial Operations:
Develop comprehensive marketing and launch plans for two CV products.
Manage service provider selection and coordination process.
Graceway: Provide senior level account management for top agency brand (Aldara) and supportive services for two additional brands:
Work closely with Aldara brand team to develop strategic plan and execute innovative promotional programs and materials.
Support effort to develop and execute highly efficient promotional programs and materials for Maxair and Atopiclair.
Myriad: Provide senior level account management for rapidly growing diagnostic for hereditary cancer:
Work closely with Colaris Product Director to develop and execute innovative promotional programs and materials.
Participate in creative development, launch and expansion of the Raise The Red Flag for Hereditary Cancer campaign.
InterQuest: Provide strategic and scientific support for new business opportunities at partner medical education company:
Provide key insights into ophthalmic pitch opportunity leading to medical education AOR award.
Provide key insights and participate in pitch for new antiarrhythmic leading to extensive RFP process.
Convergence 360: Promote broader commercial offering of Convergence 360 Alliance Network to generate cross-alliance opportunities:
Lead and participated in numerous presentations and discussions promoting the Convergence 360 Network.
MISNER CONSULTING, Old Bridge, NJ 2/2006-3/2007
President/CEO (7/2006-3/2007)
Founded and operated consulting company providing a variety of Strategic Planning, Marketing, Business Development and related commercial services to Pharmaceutical, Biotechnology and related health care service provider companies.
Inspirion Pharmaceuticals: Joined start-up venture providing Marketing and Scientific services for CEO as acting EVP, Marketing:
Developed comprehensive marketing and launch plans for two products.
Identified key in-licensing candidates and formulated comprehensive portfolio expansion plan.
Presented with senior management team to key potential investors and licensing partners.
Reliant Pharmaceuticals: Provided Business Development and Marketing consulting services for CEO and CFO:
Developed value enhancement marketing strategies and plans for key brands in existing portfolio.
Assessed potential in-licensing opportunities and developed summary overviews and recommendations.
Genmab: Provided Marketing consulting services for VP, Sales and Marketing, Commercial Operations
Conducted competitive intelligence at American Society of Hematology.
Identified and contacted US and international opinion leaders to serve on global advisory boards for key oncology indications.
InterQuest: Provide Medical Education consulting services for President:
Developed and executed key opinion leader Market Research Study.
Provide account services activities for 2 key clients.
Metaphor: Provide Marketing consulting services for President:
Contribute marketing insights and strategic thinking for start-up multidiscipline pharmaceutical services organization.
PharmaKinnex: Provided Marketing consulting services for President as acting Executive VP of Marketing:
Formulated new expanded multi-channel marketing product offering significantly strengthening competitive position.
Created and presented capabilities presentations and proposals to existing and prospective clients.
Developed and launched comprehensive multi-channel new business prospecting campaign to rapidly expand customer base.
Princeton Media Associates: Provided Strategic Planning consulting services for President:
Conducted comprehensive strategic assessment and developed five year business plan.
JIM MISNER Page 2
RELIANT PHARMACEUTICALS, Liberty Corner, NJ 6/2000-1/2006
Executive Director, Business Development (2/2005-6/2006)
Responsible for assessment of product acquisition and divestiture opportunities, as well as broader corporate partnership opportunities:
Assessed numerous in-licensing candidates.
Managed assessment of partnership with a key new formulation company.
Provided critical support in CV portfolio expansion and co-promotion project.
Led significant out-licensing initiative of two products.
Executive Director, Medical Affairs (11/2003-1/2005)
Formed and led Medical Affairs department of 15 highly qualified professionals in Medical Education, Medical Information and Medical Science Liaison (MSL) roles.
Formed and led team of 10 highly trained individuals (2 field-based Associate Directors and 8 MSLs).
Led Medical Education team of 3 managers for all CME, grant, publication and consultancy initiatives.
Managed external resource for execution of all medical inquiry responses.
Executive Director, Marketing Operations (8/2003-10/2003)
Formed and led department of 10 from varied functions including Marketing Ops., Med. Ed., New Products, and had dotted-line responsibility for MSL team.
Formed free-standing Medical Education department with a team of 3 Medical Education professionals.
Formed free-standing New Product Planning function.
Directed Marketing Operations team of 4 professionals.
Provided close guidance to out-sourced team of 10 MSLs.
Executive Director, Marketing (8/2002-7/2003)
Led marketing activities for 7 in-line brands (3 mature, 3 growth and 1 launch product) including strategic and tactical planning and execution for all promotional programs and promotional and non-promotional educational initiatives. Directed all marketing activities around 2 new development products and provided marketing support to Business Development for in-licensing evaluations. Managed team of 10 marketing professionals involved in various key initiatives.
Lescol IR/XL promotion to achieve $250 MM in sales with $50 MM in A&P spend.
DynaCirc IR/CR promotion to achieve $40 MM in sales with $10 MM in A&P spend.
InnoPran XL (Launch) promotion to achieve $5 MM in sales with $5 MM in A&P spend.
Assess and implement co-promotion with Biovail for 5 products.
Led Marketing effort to evaluate and implement all new product and partnering opportunities.
Provided critical input and support to Business Development and senior management leading to the acquisition of Rythmol SR.
Director, Marketing, Cardiovascular (CV) (6/2000-7/2002)
Formed and led marketing department through 1/2001 then led CV marketing team after a VP of marketing was appointed.
Established and staffed marketing department for Reliant, following start-up in 1999.
Headed launch of anti-hypertensive (DynaCirc IR/CR), dyslipidemic (Lescol IR/XL) and GERD (Axid) products.
Managed relations with key alliance partner (Novartis for Lescol IR/XL co-promotion)
Designed and implemented long-range plan to optimize Reliant business.
KNOLL PHARMACEUTICAL COMPANY, Mount Olive, NJ 3/1987-5/2000
Director, New Product Planning (12/1999-5/2000)
Formed and led department responsible predominantly for new CV and Stroke products and served as US liaison on international product teams providing critical input and support to optimize product development and planning for long-term commercial viability and success.
Developed comprehensive marketing plans and models for numerous products including: PEG Hirudin, Viprenex and 3 ETR antagonists.
Developed and presented US marketing and commercialization strategies and tactics to US senior management.
Jointly developed and presented global marketing and commercialization strategies and tactics to US and global senior management.
Director, Marketing (4/1999-11/1999)
Formed and led CV marketing department. Formulated and implemented new business strategies. Directed staff of 4 marketers with full P&L responsibility for in-line products indicated for hypertension, angina, arrhythmia, and heart failure and a new product marketing professional.
Directed marketing managers in development and execution of 1 year marketing and 15-year strategic plans.
Created and implemented comprehensive US cardiovascular franchise plan.
Developed, launched and managed co-promotion alliance with Kos Pharmaceuticals to enhance sales of Mavik and Tarka.
Partnered with global Business Directors; provided expertise and guidance to affiliates to develop global and local marketing plans.
Collaboratively led global business planning, pre-launch marketing strategy and clinical support activities for pipeline products.
Associate Director, Marketing (1/1997-3/1999)
Headed P&L activities for CV products, Mavik, Tarka, Rythmol, and Isoptin SR/IR/IV and pipeline products for unstable angina, heart failure and PTCA. Managed staff of two and directed activities with global marketing team to ensure synergy of R&D, marketing and selling strategies.
Directed cross-functional teams for Mavik and Tarka.
US representative on Global Marketing Committees for CV pipeline products for ustable angina, heart failure and PTCA.
Lead CV Evaluation Committee for New Business Development, Sales Force Compensation and Configuration Task Forces.
JIM MISNER Page 3
Senior Manager, Marketing (2/1994-12/1996)
Managed P&L activities for CV products, Isoptin SR/IR/IV and Rythmol, and pipeline product for unstable angina. Interfaced closely with international group.
Developed and implemented generic defense strategy to shift nearly 40% of total Isoptin SR brand business to the protected strengths.
Created corporate pro-brand strategy; minimized generic erosion of Isoptin SR 240 mg sales.
Coached and developed Associate Marketing Manager to Marketing Manager position.
Led cross-functional teams for Rythmol and Isoptin SR.
Responsible for making Rythmol the fastest-growing product at Knoll.
Manager, Marketing (12/1992-1/1994)
P & L responsibility for CV Franchise (Isoptin SR/IR/IV and Rythmol). Developed and implemented value-optimizing strategies and tactics:
Headed launch team for Rythmols atrial arrhythmia indication.
Repositioned Rythmol as first-line antiarrhythmic therapy.
Designed and introduced first-of-its-kind program at Knoll to train and develop Associate Marketing Managers.
Associate Manager, Marketing (10/1991-11/1992)
Developed and executed promotional programs for Knolls largest brand, Isoptin SR/IR/IV and Rythmol, a recently launched antiarrhythmic.
Analyzed antiarrhythmic market to identify additional high-value indications and new formulations for Rythmol.
Initiated R&D activities to optimize clinical trials for new indications and sustained release formulation.
Manager, Sales Training (11/1990-9/1991)
Provided sales representatives with disease state, product and basic, intermediate and advanced level selling skills training.
Implemented advanced selling skills training, including Neural Linguistics Sales Programming and MBTI Personality Selling Techniques.
Created extensive antiarrhythmic training program and sales tools for Rythmol that significantly enhanced representatives effectiveness.
Associate Manager, Sales Training (11/1989-10/1990)
Provided sales representatives with disease state, product and basic and intermediate level selling skills training.
Developed and delivered training for various CV areas including: hypertension, angina and arrhythmia.
Developed and delivered first territory management training program.
Created and edited numerous training videos.
Medical Representative (1/1989-10/1989)
Promoted and transferred to problem territory. Promoted CV and pain management products to physicians, pharmacies and hospitals.
Established strong advocacy and significant prescription and sales growth in limited 10 month window.
Sales Representative (3/1987-12/1988)
Promoted CV, pain management, CNS and Asthma products to physicians, pharmacies and hospitals in central NJ territory.
Received Platinum Club Award for sales performance, commitment to excellence and teamwork and 2 Quarterly Sales Achievement Awards.
SANDOZ PHARMACEUTICALS, East Hanover, NJ 1/1986-6/1986
Sales Representative (1/1986-6/1986)
Performed all inside sales functions, including promotion of neurological, psychiatric, CV and pain management products to physicians and pharmacists.
HUDSON PHARMACEUTICAL COMPANY, West Caldwell, NJ 9/1985-2/1987
Chemist, Quality Control (7/1986-2/1987)
Conducted testing of vitamin, OTC and prescription drug raw materials and finished products following USP, NF, and FCC procedures. Analyzed materials using wet methods, UV, IR, atomic absorption, and other methods.
Sales Representative (9/1985-6/1986)
Performed all inside sales functions, including establishment of new accounts with independent and chain pharmacies.
EDUCATION
University of Phoenix, Phoenix, AZ, Doctorate of Business Administration, 2013
Fairleigh Dickinson University, Madison, NJ, Master of Business Administration, Pharmaceutical Management, 1991
William Paterson College, Paterson, NJ, Bachelor of Science, Biology, 1985
PROFESSIONAL SEMINARS AND CERTIFICATIONS
The Wharton School, Negotiation Skills, 1996
TBA Resources, Advanced Marketing Communications Seminar, 1995
Amos Tuck School of Business Administration, Dartmouth College, Management Development Program, 1992
Wroxton College, Wroxton, England, Seminar in International Business, 1991
Consulting Psychologists Press, Myers-Briggs Type Indicator, 1991
CMR Institute, Certified Medical Representative, 1990
JIM MISNER Page 4
PRESENTATIONS AND PUBLICATIONS
LEERINK SWANN/MEDA Corp Health Care Conference, Buy and Build panel discussion - Publication, 2005
LEERINK SWANN/MEDA Corp Health Care Conference, Buy and Build panel discussion - Presentation, 2005
PharmaBrand Summit, Guerrilla Marketing in the Pharmaceutical Industry - Presentation, 2003
FOCUS, Visionary Leadership - Publication, 1998
CHARITABLE VENTURES
Camp D Adventures Business advisor providing marketing and business support and guidance 5/2009-Present
ACHEIVMENTS
Private Pilot Licensed private pilot, complex, high performance, multi-engine, and instrument rated, 1998 - 2005
Running Jersey Shore Marathon, 2005
SCUBA Open water, advanced, and Master diver qualified, 2004
Martial Arts Karate (GoJu Ryu) Brown Belt, 1982 - 1984
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