Medical Content

Leah Westfall

LeahWestfall.com 330-***-**** abqfii@r.postjobfree.com

Twitter: @LWrites LinkedIn: http://www.linkedin.com/in/leahwestfall

Summary

Experience in writing, editing, reporting, interviewing, database management systems (DBMS), content

management systems (CMS) such as Alchemy, search engine optimization (SEO) and social media

content writing, publishing and tracking (Facebook and Twitter), with working knowledge of Microsoft

Office and all blogging platforms and some experience with Photoshop and HTML experience.

Goal

To function as a key piece of an editorial, communications, or creative team for an innovative company or

progressive institution where my skills as a writer, editor, and communicator will be utilized.

Relevant Experience

American Physician Institute for Advanced Professional Studies, Oak Brook, IL

Editor

January 2012 to Current

Line edit medical copy, marketing materials, and instructional documents (SOPs) for both the API

product (medical board prep courses) and internal communication including printed text of oral

lectures, medical multiple choice question quizzes, and internal processes and procedures.

Create and continually update an API style guide to be utilized by both internal editors and

externally by contracted medical writers, medical editors, and medical doctors.

Function as part of the Resource Team inputting ideas to streamline editing processes and copy

flow.

Upload edited multiple choice questions to create medical board prep quizzes on API website

using the backend of site and some HTML.

Monster Worldwide (Monster.com), Chicago, IL

Web Content Editor

March 2010 to August 2011

Key member of the creative team collaborated with product team and designers to steer the

content and direction of Fastweb.com for optimal user experience and member growth (earned

~2.5 million new members from March 2010 to August 2011).

Created and published original content on Fastweb.com on a daily and weekly basis. Conceived

and pitched story ideas, researched, fact checked, interviewed, implemented SEO techniques and

uploaded content to Alchemy content management system.

Created sticky content that drove high numbers of page views to Fastweb.com (59,462 page

views on a single original content article).

Headed a student columnists initiative by managing and editing the work of six student

columnists.

Created and maintained multiple social media outlets, grew followers exponentially, stayed up to

date on social media trends and monitored growth and posts using bit.ly and Involver.

Helped to facilitate and launch social media plan that grew followers from ~11,000 to 71,868.

Managed crisis situations by efficiently drafting immediate communications and responses to be

distributed via social media and email to mass audiences on behalf of the company.

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Phoenix Magazine, Communicated remotely

Contributing Writer

May 2011 to September 2011

Communicated remotely with Communications & Marketing Coordinator throughout duration of

editorial process.

Helped to mold Editor s original story idea into a more encompassing piece by adding interviews

and pitching another story angle.

Interviewed multiple residents of Joplin Missouri and conducted research to draft a story on the

Joplin tornados.

Finished article was used as the magazine s main feature piece for November 2011.

ChicagoNow of Chicago Tribune Media Group, Chicago, IL

Blogger

January 2009 to September 2009

Devised concept for ChicagoNow s Vegan City blog by pitching blog idea and content plan as

well as working with web designers to create and approve look and feel of blog.

Wrote and published original content on blog weekly using blogging platform followed by

promotion on social media sites and other blogs to increase page views and site traffic.

Education

DePaul University, Chicago IL

Master of Arts in Journalism

o Completed a five year BA/MA program in less than five years. Completion date: March

2009.

Bachelor of Arts in Communications

o Worked as a contributing writer for The DePaulia, DePaul University s student newspaper

from 2004 to 2009.

Additional Skills/Information

Thrives in a fast-paced and deadline oriented environment with great ability multi-task.

Excels in group and team project settings using leadership skills while maintaining an open

minded philosophy and respect for others.

Self-starter, ability to prioritize and time manage.

Quick learner; willing to train and learn new skills in an effort to self-improve and execute the

position and responsibilities.

Willingness to travel up to ~40% of time.

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