Marketing Management

James M. Munch

Professor and Chair

Department of Marketing

Wright State University

Raj Soin College of Business

**** ******* ***** *******

Dayton, OH 45435-0001

Office 937-***-****

Office E-mail: abqfak@r.postjobfree.com

Home Address:

568 Heatherwoode Circle

Springboro, OH 45066

Cell 937-***-****

Home E-mail: abqfak@r.postjobfree.com

PERSONAL

Marital Status: Married

Citizenship: United States of America

Excellent Health

EDUCATION

THE PENNSYLVANIA STATE UNIVERSITY

Doctor of Philosophy in Marketing, August, 1983

SYRACUSE UNIVERSITY

Masters of Business Administration in Marketing, January 1975

ST. BONAVENTURE UNIVERSITY

Bachelor of Science in Business Administration, Cum Laude, June

1973

BUSINESS EXPERIENCE

FEDERAL WHOLESALE COMPANY, 1975-1978

Straight commission sales and marketing manager:

Nationwide Hardlines Distributor to National

Discount Retailers, Eastern Region, USA

CARNATION COMPANY, 1975

Sales and marketing representative:

Grocery Products Marketing, Midwestern Region, USA.

WRIGHT STATE UNIVERSITY

Professor and Chair, Department of Marketing,

2007 to present

ADMINISTRATIVE SERVICE AND EXPERIENCE

Dean s Executive Management Team, Wright State University

2007- present

Marketing Department Chair, Wright State University

2007- present

Finance Department Chair, Wright State University

2007-2008

International Business Chair, Wright State University 2007-2008

Executive Education Program Director, Speedway Emerging Leaders

Program, Wright State University 2007- present

President s University Development Search Committee,

University Associate Vice President of Marketing and Communications

2009-2010

University Promotion and Tenure Hearing Panel: 2007- 2010

Chair, College of Business Dean s Review Committee 2011

College AACSB Assessment Team: 2007-2010

Chair, Faculty Recruiting, Marketing Department 2007-2008

TEACHING EXPERIENCE

COURSES TAUGHT

Graduate Marketing

Marketing Strategy (MBA)

Marketing Strategy (MBA) Mason Program

Marketing Strategy (MBA) Capital University, Beijing, China

Undergraduate Marketing

Marketing Strategy

Business to Business Marketing

Principles of Marketing

Services Marketing

Consumer Behavior

Executive Development Programs

Speedway, Inc. Emerging Leaders Executive Training Program

Created, developed, managed, and delivered this executive

education course (eight classes) September 2007- present.

Dayton Superior, Inc. Project Management Training Program

Created, developed, managed, and delivered this executive

education course May - July 2008.

RESEARCH IN PROGRESS

Nguyen, Hieu P., James M. Munch and Meryl P. Gardner, Cues and

Retrieval Failures: The Case of Affective Advertisements, under third

round review, Journal of Advertising.

Crawford, Heather, Gary D. Gregory, James M. Munch and Charles S.

Gulas, Humorous Appeals in Advertising: Comparing the United States,

Australia and the People s Republic of China, Second round paper,

under revision for resubmission to Journal of Business Research.

PUBLISHED RESEARCH

Refereed Articles

Nguyen, Hieu P. and James M. Munch, (2011) Romantic Gift Giving as

Chore or Pleasure: The Effects of Attachment Orientation on Gift Giving

Perceptions, Journal of Business Research, Vol.64. Issue 2,

February, 2011, pp. 113-118.

Mark F. Toncar and James M. Munch, (2010) Meaningful Replication:

W hen is a Replication no Longer a Replication? A Rejoinder to Stella and

Adam, Journal of Marketing Theory and Practice, Vol.18, no.1

(winter), 2010, pp. 71-80.

Natarajan, V., G. Kalyanaram, and J. Munch (2010) Asymmetric Market

Reaction to New Product Announcements: An Exploratory Study,

Academy of Marketing Studies Journal (The),14 (2), 1-11.

Crawford, Heather, Gary Gregory and James M. Munch, (2009) Humor in

Advertising: Comparing Australia, the United States and the People s

Republic of China, accepted for The Academy of International

Business, San Diego, summer, 2009.

Natarajan, Vivek, James. M. Munch and Satyanarayana Parayitam (2009)

Viewing New Product Development through the Real Options Lens,

Abstract, Allied Academies International Conference, 14 (1), 1, Spring

2009.

Natarajan, Vivek, G. Kalyanaram, and James Munch, J. (2009).

Asymmetric Market Reaction To New Product Announcements: A

Prospect Theory Approach. Allied Academies Fall 2009 Conference,

14 (2), Cullowhee, NC, USA: DreamCatchers Group, LLC, Cullowhee,

NC, USA.

Nguyen, Hieu P. and James M. Munch (2008) The Effects of Syntactic

Structure on Consumers Memory for Print Advertisements, Marketing

Theory and Applications, Vol. 19, eds. Tom Brown and Zeynep Gurhan-

Canli, Proceedings of the American Marketing Association Winter

Educators Conference, 57-58, 12-13.

Nguyen, Hieu P. and James M. Munch (2007), The Effects of Regulatory

Focus on Gift Giving Behaviors, Marketing Theory and Applications,

Vol. 18, eds. Andrea L. Dixon and Karen Machleit, Proceedings of the

American Marketing Association Winter Educators Conference, 57-

58.

Luo, Xueming, Mark Peterson, and James M. Munch, (2007)

What Happens When Firms Combine Customer and Competitor

Orientations While Pursuing Learning or Performance Goals Related to

Competitors? Marketing Theory and Applications, Vol. 18, Andrea L.

Dixon and Karen Machleit, Proceedings of the American Marketing

Association Winter Educators Conference.

Wysong, Scott, James Munch, and Susan Kleiser, (2007) Boots, Bulls,

and Barbeque: Development of the State Culture Attitude (SCA) Scale,

Journal of Applied Business and Entrepreneurship.

Nguyen, Hieu P. and James M. Munch (2006), Gift Giving Behaviors:

Views from an Attachment Perspective, Advances in Consumer

Research, Vol. 34, ed. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN:

Association for Consumer Research.

Toncar, Mark F. and James M. Munch (2006), Emerging Market

Perceptions of National and Global Brands: The People s Republic of

China, Journal of International Business and Economics, Volume V,

Number 1, p. 1-9.

Nguyen, Hieu P., James M. Munch and Mark F. Toncar (2005), The

Effects of Message Structure Variations on Consumers Recall and

Attitudes, Advances in Marketing Concepts, Issues, and Trends,

Proceedings of the Annual Conference of the Society for Marketing

Advances.

Logsdon, James D., James M. Munch and Mark F. Toncar, (2005)

Customer Service in Health Care, Proceedings of the Academy of

InternationalBusiness and Economics, IABE Conference, Las Vegas,

NV, October, 2005.

Peterson, Mark, Gary D. Gregory, and James M. Munch (2005)

A Service Recovery for the B-to-B Equipment Industry in Europe,

International Marketing Review, vol. 22. No. 3, p. 353-368.

Murphy, Ceil, James M. Munch and Mark F. Toncar (2004) Creating a

Win-Win Experience with Alzheimer s Patients, Review of Business

Research, 3 (1), 82-87.

Wysong, Scott, James M. Munch, and Susan Kleiser, (2004)

An Investigation into the Brand Personality Construct: It s Antecedents

and Consequences, Proceedings of the American Marketing

Association, W inter Educators Conference, Scottsdale, Arizona.

Toncar, Mark F., James M. Munch (2003), The Influence of Simple and

Complex Tropes on Believability, Importance and Memory,

Journal of Marketing Theory and Practice. 11 (4), 39-53.

Wysong, Scott, James M. Munch, and Susan Kleiser, (2003) The Role of

Personality Antecedents in Building Brands, Proceedings of the

American Marketing Association, W inter Educators Conference, Orlando,

Florida

Toncar, Mark F., James M. Munch and Amy S. Bortz (2002), Ad Claim

Believability, Importance and Memory: The Effects of Simple and

Complex

Tropes, Association of Marketing Theory and Practice Proceedings,

Vol. 11, Brenda Ponsford, ed., Savannah, GA.

(Chosen best paper in track).

Gregory, Gary D., James M. Munch, and Mark Peterson (2002), Attitude

Functions in Consumer Research: Comparing Value-Attitude Relations in

Individualist and Collectivist Cultures, Journal of Business Research,

Vol. 55, #2. p. 933-942.

Wysong, Scott, James M. Munch and Susan Kleiser (2002), Is Brand

Personality a Process? An Investigation into the Brand Personality

Construct, its Antecedents, and its Consequences, American Marketing

Association Winter Educators, Conference Proceedings.

Toncar, Mark F. and James M. Munch (2001), Consumer Responses to

Tropes in Print Advertising, Journal of Advertising, Volume

30, Number 1, 55-66.

Toncar, Mark F., James M. Munch and Melanie Gibson (2000), Exploring

Memory for Tropes in Print Advertising, Association of Marketing

Theory and Practice Conference Proceedings

Gregory, Gary, James M. Munch and Mark Peterson (1999), An

Investigation of Value Structures in the U.S. and Columbia: Implications

for the development of Ad Appeals, The Seventh Symposium on Cross-

Cultural Research, sponsored by ACR and The Society for Consumer

Psychology.

Braunsberger, Karin and James M. Munch (1998), "Source Expertise

versus Experience Effects in Hospital Advertising," Journal of Services

Marketing, Vol. 12, No. 1, pages 23-39.

Toncar, Mark F. and James M. Munch (1998), Conversational Sensitivity:

The Role of Cognitive and Affective Individual Differences in Persuasion,

Association of Marketing Theory and Practice Conference

Proceedings, Charleston/Mt. Pleasant, South Carolina, March 21-23,

1998.

Peterson, Mark, Gary Gregory and James M. Munch (1998), "Equipment

Failure Recovery: An Etic Dimension of Medical Technology Field-Service

Quality in Europe and the United States, AMA Winter Educators

Conference Proceedings, Austin, Texas, February 21-24, 1998.

Gregory, Gary, Mark Peterson and James M. Munch (1997), "Extending

Attitude Function Theory to Cross-Cultural Consumer Research," Sixth

Symposium on Cross Cultural Consumer and Business Studies,

Honolulu, Hawaii, December 1997.

Gary D. Gregory and James M. Munch (1997), "The Importance of

Cultural Values in International Advertising: An Examination of Familial

Norms and Roles in Mexico," Psychology and Marketing, March, Vol.

14, Number 2 p.99-120.

Gary D. Gregory and James M. Munch (1996), "Reconceptualizing

Individualism-Collectivism in Consumer Behavior," Advances in

Consumer Research, Vol. 23 p. 104-110.

Lee C. Simmons and James M. Munch (1996), "Is Relationship Marketing

Culturally and Structurally Bound? A Look at Guanxi in China," Advances

in Consumer Research, Vol. 23 p. 92-103.

Mark F. Toncar, James M. Munch and Michael A. Mayo (1995), "Using

Conversation Theory to Investigate Conclusion-Drawing: Implications for

Persuasion," Advances in Consumer Research, Vol. 21 p. 343-347.

Mark F. Toncar, James M. Munch and Michael Y. Hu (1994), "Examining

Consumers' Thoughts during a Telemarketing Message, "Journal of

Marketing Theory and Practice," Vol. 2, No. 3 (September), 46-56.

Munch, James M., Gregory W. Boller, and John L. Swasy (1993), "The

Effects of Argument Structure and Affective Tagging on Product Attitude

Formation," Journal of Consumer Research, 20 (September), pages

294-302.

Pavelchak, Mark A., John H. Antil, and James M. Munch (1993), "Why Do

People Recall TV Ads? A Comparison of Viewer Beliefs and Objective

Contextual Determinants of Recall," Winter Educators' AMA Conference

Proceedings, The American Marketing Association, p. 179-186.

Munch, James M., Paul J. Albanese, Michael A. Mayo, and Lawrence J.

Marks (1991), "The Role of Personality in Moral Development in

Consumers' Ethical Decision Making,"in eds. F. Robert Dwyer and Mary

Gilly, AMA Educators' Proceedings, Summer, Vol.2 p. 299-308.

Boller, Gregory W., John L. Swasy and James M. Munch (1990),

"Conceptualizing Argument Quality via Argument Structure", Advances in

Consumer Research, Vol. 17, Marvin E. Goldberg, Gerald Gorn and

Richard W. Pollay, Editors, (Provo, UT: Association for Consumer

Research) p. 321-328.

Pavelchak, Mark A., John H. Antil and James M. Munch (1988), "The

Super Bowl: An Investigation into the Relationship Among Program

Context, Emotional Experience, and Recall for Commercials," Journal of

Consumer Research, Vol. 15, No. 3, (December) 360-367.

Munch, James M. and John L. Swasy (1988), "Rhetorical Question,

Summarization Frequency, and Argument Strength Effects on Recall,"

Journal of Consumer Research, Vol. 15, No. 1, (June) 69-76.

Antil, John H. and James M. Munch (1988), "Drugstore Shoppers: Who

Are They and What Do They Buy?" Journal of Pharmaceutical

Marketing and Management, Vol. 2, No. 3, (Spring) 11-38.

Swasy, John L. and James M. Munch (1985), "Examining the Target of

Receiver Elaborations: Rhetorical Question Effects on Source Processing

and Persuasion," Journal of Consumer Research, Vol. 11, No. 4,

(March) 877-886.

Clogg, Clifford C. and James M. Munch (1984), "Using Simultaneous

Latent Structure Models to Analyze Group Differences: Exploratory

Analysis of Buying Style Items," Journal of Business Research, Vol. 12,

319-336.

Munch, James M. and John L. Swasy (1983), "A Conceptual View of

Questions and Questioning in Marketing Communications," in Richard P.

Bagozzi and Alice M. Tybout (ed.), Advances in Consumer Research,

Vol. 10, (Ann Arbor, Michigan, Association for Consumer Research), 209-

214.

Clogg, Clifford C., James M. Munch, and Daniel G. Callahan (1982),

"Application of Latent Structure Models in Marketing Research:

Exploratory Analysis of Buying Style Items," in W. R. Darden, K. B.

Monroe, and W. R. Dillon (ed.), Research Methods and Causal

Modeling in Marketing, (Chicago, American Marketing Association), 32-

36.

Munch, James M. and John L. Swasy (1980), "An Examination of

Information Processing Traits: General Social Confidence and Information

Processing Confidence," in Kent B. Monroe (ed.), Advances in

Consumer Research, Vol. 8, (Ann Arbor, Michigan: Association for

Consumer Research), 349-354.

CHAPTERS IN BOOKS

Antil, John H. and James M. Munch (1992), Chapter 6, "Drugstore

Shoppers: Who Are They and What Do They Buy?" Marketing

Pharmaceutical Services: Patron Loyalty, Satisfaction, and

Preferences, Smith, Harry A. and Stephen Joel Coons (Eds.),

Pharmaceutical Products Press (Imprint of the Hayworth Press),

Binghamton, NY. Pages 71-98.* Reprint of the journal article listed above.

EDITORIAL REVIEW BOARDS

Innovative Marketing

Advisory Board 2010 to present

Journal of Marketing Theory and Practice

Advisory Board 2009 to present

Journal of Asia Pacific Studies

Editorial Review Board 2007 to present

Journal of Business Research

Buyer Behavior Section, 1989 to present

Psychology and Marketing

Ad hoc Editor, July 1993 - December 1994

Consulting Editor, First Term, Jan. 1995 - Dec. 1997.

Consulting Editor, Second Term, Jan. 1997 to present

Academy of Marketing Science Review

Editorial Review Board Member 1998-2007

MANUSCRIPT REVIEWER

Journal of Business Research

Editorial Review Board Reviewer, 1988 to present

Psychology and Marketing

Editorial Review Board Reviewer, 1993 to present

Journal of Advertising

Ad Hoc Reviewer, 2004 to present

Journal of Consumer Research

Ad Hoc Reviewer, 1988 to present

American Marketing Association, Educators Conference

Proceedings 1986, 1989, 1990, 1991

American Marketing Association Winter Educators' Conference

Proceedings 1989, 1990, 1991, 1993, 1994, 1998

American Psychological Association, Division 23, 1989

Association for Consumer Research, 1990, 1997, 1998

Midwest AIDS Proceedings, 1985

Southwestern Marketing Association Conference 1994

Marketing and Public Policy Conference 1994, 1995

GRANTS AND PROPOSALS

National Science Foundation Grant: Decision, Risk, and Management

Proposal REF: SES-8803147, "Inducing Rankings From Pairwise

Comparisons," 1988, With William V. Gehrlein, (Not Supported)

"The Super Bowl: An Investigation Into the Relationship Among Program

Context, Emotional Experience, and Recall for Commercials," 1986,

University of Delaware College of Business and Economics Grant

"Rhetorical Question Effects," 1984, University of Delaware General

University Research Grant

UNIVERSITY OF TEXAS AT ARLINGTON

Full Professor of Marketing, September 1999 - 2007

Tenured Associate Professor of Marketing, September 1993 - 1999

COURSES TAUGHT

Graduate Marketing:

Seminar in Marketing Strategy (PhD)

Seminar in Consumer Research (PhD)

Consumer Behavior (MBA/MSMR)

Industrial Marketing (MBA/MSMR)

Marketing Management (MBA/MSMR)

Marketing Strategy (MBA/MSMR)

Marketing Communications (MBA/MSMR)

Undergraduate Marketing:

Consumer Behavior

Principles of Marketing

Integrated Marketing Communications

Retailing

Personal Selling/ Sales Management

International Marketing

Marketing Strategy and Planning

UTA Executive MBA Programs:

Domestic Programs:

Chinese Executives: International Marketing Strategy 2004, 2005

Taiwan: International Marketing On-line Course, April, 2003

International Programs:

Taipei, Taiwan:

International Marketing, 2004, 2005, 2006, 2007

Tainan, Taiwan:

International Marketing, 2007

Beijing, China:

University of Science and Technology:

EMBA Marketing Strategy, 2003

Shanghai, China:

Tongji University:

EMBA Marketing Strategy 2004, 2005, 2006, 2007

Suzhou, China:

Suzhou Institute of Vocational Technology:

EMBA Marketing Strategy 2003, 2005, 2006, 2007

UTA Masters in Healthcare Administration Program (HCAD):

Services Marketing:

Presbyterian Hospital 2003

UTA Fort W orth Campus 2004, 2006, 2007

UTA University Center, Dallas 2005

UNIVERSITY OF TEXAS AT DALLAS

GLOBAL EXECUTIVE MBA (GLEMBA):

EMBA On-Line Marketing Strategy

(Global Program rated among the best On-Line EMBA programs in USA)

PROJECT MANAGEMENT

EMBA On-Line Marketing Strategy

Masters of Project Management - Marketing Strategy

THE ALLIANCE FOR MEDICAL MANAGEMENT EDUCATION

(UTD-Southwestern Medical Center CME Program)

Service Quality and Marketing Strategy, Nationwide CME Program to

Physicians

SOUTHERN METHODIST UNIVERSITY

Undergraduate Marketing

Marketing Management 2007

International Marketing 2006

Graduate Marketing

MBA Consumer Research 2004

DOCTORAL COMMITTEES (University of Texas Arlington)

Dissertation Chairperson for:

Hieu Nguyen, UTA

Marketing Ph.D. completed 5/2007

Assistant Professor of Marketing

California State University at Long Beach

Vivek Natarajan, UTA

Marketing Ph.D. completed 12/2006

Assistant Professor of Marketing

Lamar University, Galveston, TX

Michael Richarme, UTA

Marketing Ph.D. completed 5/2006

Marketing Analyst

Decision Analysts, Arlington, TX

Ethan Christensen, UTA

Marketing Ph.D. completed 8/ 2003

Assistant Professor of Marketing

University of Minnesota, Duluth

Scott W ysong, UTA

Marketing Ph.D. completed 5/2001

Associate Professor of Marketing

University of Dallas, Dallas, TX

Chien Le, UTA

Marketing Ph.D. completed 7/1999

Marketing Research Director

Verizon, W estlake, Texas

David Ha, UTA

Marketing Ph.D., completed 5/1998

Associate Marketing Professor

Pusan University, South Korea

Gary Gregory, UTA

Marketing Ph.D., completed 5/1997

Associate Professor of Marketing

University of New South Wales, Australia

Joneta D.Mosley-Matchett, UTA

Marketing Ph.D., completed 5/1997

Director of Marketing,

Department of Tourism

Cayman Islands

Notis Pagiavlas, UTA

Marketing Ph.D., completed 8/1996

Associate Professor of Marketing

Winston Salem State University

Winston-Salem, NC

Karin Braunsberger, UTA

Marketing Ph.D., completed 6/1996

Associate Professor of Marketing

University of South Florida

St. Petersburg, FL

Brian Buckler, UTA

Marketing Ph.D., completed 6/1996

Professor of Marketing

Southwest Missouri State University

Dissertation Committee member for:

Melissa Bishop, UTA

Marketing Ph.D. completed 5/2007

Assistant Professor of Marketing,

University of New Hampshire

Samar Baqer, UTA

Marketing Ph.D. completed 5/2007

Molly Alpert, UTA, M.S. Administration, completed 6/ 2003

Paula Daly, UTA

Management Ph.D., completed 5/1997

Tammy Gebara, UTA

MS Education, completed 12/1996

Rusty Juban, UTA

Management Ph.D., completed 8/1996

Bruce Walters, UTA

Management Ph.D., completed 8/1996

Michaelle Cameron, UTA

Marketing Ph.D., completed 6/1996

Toni McNutt, UTA

Ph.D. Marketing, completed 6/1995

James A. Walker, UTA

Ph.D. Marketing, completed 8/1994

UNIVERSITY OF TEXAS AT ARLINGTON SERVICE

UTA UNIVERSITY LEVEL:

University Hearing Panel: 2006

University Program Review Committee, College of Liberal Arts,

Department of Communications 2005-2006

University Undergraduate Assembly: 2003, 2004, 2005-2006

University Provost Review Committee, 2001, 2002

University Faculty Senate, Second term: 1999-2001

University Faculty Senate, First term: 1996-1998

UTA COLLEGE LEVEL:

College Dean s Review Committee, 2004-2005

College Ph.D. Committee, 1994-2006

College Research Committee 1998- 2005

College Research Awards Committee 1998- 2006

College PhD Coordinator, Summer July-August 2002

College Dean s Search Committee, 2000-2001

College Teaching Excellence Committee 1998-2000

College AACSB Doctoral Committee 1994, 1995, 1996, 1997

College AACSB Intellectual Contributions Committee 1994, 1995, 1996,

1997

College AACSB Teaching Excellence Committee 1993-1998

Coordinator, College Ph.D. Colloquium, 1996, 1997

UTA DEPARTMENT LEVEL:

Director Marketing PhD program, University of Texas at Arlington

(10 years) 1994-2000, 2003-2006

Chair, Graduate Studies Committee 2003-2006

Chair Marketing Department Faculty Recruiting 1995-6, 2003-4, 2005-6,

2006-7

Chair, Promotion and Tenure Committee 2003-2006

Marketing Department Recruiting Committee 2002, 2003, 2004, 2005,

2006

Marketing Department Graduate Studies Committee 1993-2006

Marketing Department Promotion and Tenure Committee 1993-2006

Acting Department Chairman, Marketing Department, May-August

2002-2003

KENT STATE UNIVERSITY

Tenured Associate Professor of Marketing,

Tenure approved with 1993-94 academic appointment.

Associate Professor of Marketing, July 1990 to May 1993

COURSES TAUGHT

Graduate Marketing:

Ph.D. Seminar in Marketing Theory

Ph.D. Seminar in Consumer Decision Making

Undergraduate Marketing:

Marketing Management

Personal Selling

DOCTORAL COMMITTEES (Kent State University)

Chairperson for:

Mark F. Toncar, Kent State University

Ph.D. Marketing, completed 8/1994

Associate Professor of Marketing

Youngstown State University

Deborah Skinner, Kent State University

Ph.D. Marketing, completed 8/1994

Associate Professor of Marketing

Butler University

Michael J. Tharp, Kent State University

Ph.D. Marketing, completed 12/1994

Industry

Alan R. Miciak, Kent State University

Ph.D. Marketing, completed 6/1993

Dean, College of Business

Duquesne University

Linda Ueltschy, Kent State University

Ph.D. Marketing, completed 6/1993

Associate Professor of International Business

Bowling Green University

KENT STATE UNIVERSITY SERVICE

Dean s Strategic Planning Committee, Kent State University

1991-1993

College Strategic Planning Committee 1992, 1993

College Ph.D. Committee 1993

College Curriculum Committee 1991, 1992

College Faculty Advisory Council 1990

Marketing Faculty Recruiting Committee 1991

THE UNIVERSITY OF DELAWARE

Tenured Associate Professor Business Administration, May 1989 - July

1990

Assistant Professor of Business Administration, September 1983 - May

1989

COURSES TAUGHT

Graduate Courses:

Marketing Administration (MBA)

Undergraduate Courses:

Marketing Management

Buyer Behavior

Advertising Management

UNIVERSITY OF DELAWARE SERVICE

Deans' Faculty Advisory and Planning Council 1989-1990

Committee on Organization, College of Business 1989

College Promotion and Tenure Committee 1989, 1990

Marketing Faculty Committee Representative for Chair Search,

Department of Business Administration 1988

Chair, Marketing Area Faculty Recruiting, Department of Business

Administration 1988

Committee for Marketing Area Faculty Recruiting, 1984, 1985, 1986,

1987, 1988

Faculty Advisor to the Student Chapter of the American Marketing

Association, University of Delaware 1986, 1987, (co-advisor) 1988, 1989

University Freshman Honors Advising, University of Delaware Honors

Program 1984, 1985, 1986

MBA Committee, Department of Business Administration 1987

Honors Committee, Department of Business Administration 1987

Member of the Committee on Oversight, College of Business and

Economics 1986, 1987

Chairperson for the Establishment of and Fund Raising for the Jerome

Scott Excellence in Marketing Graduation Award, Department of Business

Administration 1985, 1986

CAREER AWARDS, DISTINCTIONS AND MEMBERSHIPS

TEACHING:

Selected for Who s Who in Business Higher Education: 2003, 2005,

2006, 2007

Selected for Who s Who among America s Teachers: 2000, 2005, 2006,

2007

The University of Texas at Arlington, College of Business Administration

Outstanding Undergraduate Teaching Award, 2002-2003

RESEARCH:

Association of Marketing Theory and Practice

Best Paper in Track Award, 2002

The University of Texas at Arlington, College of Business Administration

Distinguished Professional Publication Award, 1998-1999

McNair Minority Research Mentor Program, Sixth Place Award,

University of Texas at Arlington, 1996.

Robert Ferber Award, PhD Consumer Research Dissertation Competition,

Honorable Mention, 1985.

OTHER AWARDS:

Delta Sigma Pi Business Fraternity, Honorary Faculty Member

Kent State University 1991.

American Marketing Association Doctoral Consortium Fellow, The

Pennsylvania State University 1982.

Alpha Mu Alpha, Honorary Marketing Society, The Pennsylvania State

University 1981.

Beta Gamma Sigma, Honorary Business Society, Syracuse University

1975.

The Mike Kinsella Student Activities Graduation Award Recipient, St.

Bonaventure University 1973.

Contact this candidate