Laura Hammond

Email: abqf4y@r.postjobfree.com

Address: **** ******** *****, ***. *

City: Lake Oswego

State: OR

Zip: 97035

Country: USA

Phone: 303-***-****

Skill Level: Management

Salary Range: $80,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Laura Hammond

4789B Parkview Drive, Lake Oswego, OR 97035

303-***-****

abqf4y@r.postjobfree.com.

DIRECTOR OF GLOBAL MARKETING

Life Science & Chemical Analysis / Electronic Products & Solutions / Medical Leadership ~ Strategic Planning ~ Marketing Management Digital Marketing - SEO - Online and Offline Advertising - eCommerce Brand ~ Conferences / Trade Shows / Event Management PR - Press Tours - Media Relations Product Launch ~ Sales Promotions Agency Selection and Management - Contract Negotiations Budgets ~ Project Management ~ Research & Analysis

* A highly motivated, versatile and goal-oriented worldwide marketing professional with expertise in leading new business development and turning around operations to drive bottom-line results. Known for accepting challenges, developing strategies, acquiring resources, inspiring top performance and executing to plan.

* Ability to understand the -big picture- by identifying growth opportunities, evaluating competitive environment and industry trends then executing to the plan. Superior ability to integrate all aspects of the marketing mix to create a powerful campaign to achieve positive results.

* Directed marketing services for 13 divisions; managing a staff of 34, a budget of $28M, three major agencies and multiple subcontractors for a $3B worldwide organization.

M.S., Communications Management, Simmons College, Boston, MA B.S. Education, University of Oregon, Eugene, Oregon

KEY ACHIEVEMENTS

* Conducted first statistically significant Brand Attribute Study with both customers and employees worldwide. Integrated new acquisitions under Master Brand.Responsible for creating a new brand and name targeted primarily at launching the IPO and attracting early investors for the Test and Measurement business. The $120M campaign consisted of a 10-page spread in the WSJ, new online presence, signage, product naming and packaging, letterhead and business cards.

* Improved brand recognition from 0% to 62% in the first year and then to 85% in the second year.

* Launched a $15M Outbound Marketing campaign to sell electronic test equipment under $5K through direct sales, channel resources, distributors, catalog and telemarketing. Grew the division from $50M to $250M or growth of 43%.

* Streamlined 2.4 million individual products in a product line down to 500 manageable products to allow the sales team to position and communicate the value of service offering, reduce IT exposure and to improve service support.

* Responsible for the retraining of the global sales force for the critical rollout of the simplification project.

* Developed a predictive marketing model to weigh different alternatives to meet revenue expectations. Internal credibility grew and budget remained at $28M during a downturn in the economy.

* Managed an $80K research project to grow online presence from 50,000 to 170,000 subscribers and started the first RSS feed.

* Built support and restructured a 21-person technical marketing department with a shared budget of $15M. Eliminated ineffective staff and set a new vision. This model set the -bar- for sharing internal resources

* Participated on the Blue Ribbon Commission to reduce the cost of printing throughout the enterprise including Amsterdam, Singapore, Hong Kong and Eastern Europe.

* Managed a six-person team that produced all marketing materials by partnering with outside agencies to the launch a new product line of bedside monitors. Ensured the marketing message was consistent throughout the organization, managed all tradeshows, hosted PR events and a panel discussion with HPs senior management.

* Co-Chaired the Corporate Giving Campaign for multiple years. Created a plan to sell corporate furniture at a Garage Sale and donate all proceeds to the fund. Met or exceeded all Corporate Giving goals.

* Increased revenues by integrating the Medical Supplies Products with the Product Divisions through marketing and communication initiatives, partnered with internal departments, revamped brochures and created a new catalog for fulfillment.

* Conducted primary customer research of EMTs for a new line of defibrillators. Produced all marketing materials and managed all major trade shows associated with the introduction.

* Responsible for changing the internal perception of the marketing department and to build a more professional team. Hosted international guests and sales training seminars, produced all marketing materials, hired speakers and made all logistical arrangements, which resulted in improved productivity.

* Assisted the advertising agency with the creation of the 25th Anniversary emblem that was used on all sales literature and packaging.

* Moderated a workshop at the Women`s Leadership Conference for HP.

* Spoke at the Business to Business Marketing Association, the University of Colorado School of Communications and the Colorado State University Leadership Institute.

* Developed public relations and media coverage for the U.S. Teachers as an Exchange Student in England.

TECHNICAL SKILLS

MS Office Suite - PowerPoint, Excel and Word

CAREER SUMMARY

Worldwide Brand Manager Service and Support Marketing Manager

Group Marketing Manager

Business Unit Marketing Manager

Division Program Manager Site

Marketing Communications Manager

Division Marketing Communications

Medical Supplies Marketing Communications Manager

Advertising & Sales Promotion Specialist

Tektronix / Agilent Technologies./ Hewlett Packard

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