Stuart Matthewman Resume

Curriculum Vitae of: Stuart MatthewmanPersonal Details Name: Stuart Matthewman Telephone: +61 (0-410**-**** Email: abqf4f@r.postjobfree.com Nationality: Australian (also British citizenship)Key Skills/Strengths Demonstrated ability to develop and implement strategic Business and Marketing Plans. Strong brand development and management experience across the full Marketing mix. Identification and development of new revenue streams by thinking outside the norm. Excellent cross-company and cross-organisation stakeholder and project management skills. Experience across the Telecommunications, Not-For-Profit, Sport and Finance industries. Digital and Social Media Marketing strategy development and deployment. Understanding of loyalty, retention and growth programmes; database management and driving profitable customer behaviour. Proven experience at developing and implementing customer segmentation and profitability models. Ability to identify and develop channels to market with a focus on their impact to success. International business experience working in the UK and Ireland and with US organisations.Qualifications & Professional Memberships 1997 Bachelor of Business (Marketing) University of South Australia Adelaide, South Australia 1991 Higher School Certificate St Paul s College, Gilles Plains, South Australia Fellow of the Australian Marketing Institute University of South Australia Marketing AlumniProfessional Development Strategic Business Planning Finance for Non Financial Managers Management Essentials Leadership and Decision Making Key Account Management Creating and Managing Successful Strategic Alliances Managing People for Performance Strategic Marketing of Consumer Products and Services Managing Multiple Projects, Objectives and Deadlines Page 1 Stuart Matthewman Curriculum VitaeEmployment SummaryPeriod Company PositionAugust 2011 to Present Patricks Management ConsultantJune 2011 to October 2011 RUOK?Day Programme Manager - SportApril 2008 to June 2011 M2 Commander Group Manager MarketingJune 2006 to July 2007 NewTel Communications Country General ManagerSeptember 2003 to May 2006 Central London Connexions Programme Manager - PAYPDecember 2002 to March 2003 Splash Marketing Agency Strategic Marketing DirectorJune 2001 to December 2002 AOL 7 Pty Ltd Product Marketing ManagerMarch 2000 to May 2001 RSL Communications Customer Marketing ManagerNovember 1997 to March 2000 Telstra Corporation Olympic Marketing SpecialistApril 1996 to November 1997 Telstra Corporation Regional Marketing ExecutiveMarch 1994 to April 1996 Telstra Corporation Sales and Service Representative Commercial & Consumer1993 1994 ANZ Banking Corporation Graduate ProgramOther:2010 to Present Balance & UTS Triathlon Club Vice President2003 to 2007 Anderson Travel Tour Director2001 to 2003 Macquarie Uni Football Club Vice President1999 to 2000 Macquarie Uni Football Club Committee MemberEmployment History August 2011 Present - Management Consultant Patrick Corporation Key Objectives With a new port operator entering the market Patrick is looking to define the strategy for the terminals and logistics business for the next 5 years. The brief is to define the key strategy to strengthen and protect the terminals business, whilst maximising Patrick revenues by returning key logistics business units to positive EBITDA. Key Achievements New pricing and product design presented to board and approved for implementation currently underway. Business transformation trial in Queensland presented to board and approved for implementation currently underway. Page 2 Stuart Matthewman Curriculum Vitae June 2011 October 2011 - Programme Manager - Sport RUOK?Day Key Achievements Developed and launched the RUOK? in Sport programme. Fostered relationships with key sporting bodies including; AFL, NRL, ARU, FFA, Cricket Australia, Hockey Australia and the Australian Sports Commission. Gained maximum media exposure for the in Sport programme across radio, print and free to air and pay television. Engaged key sports Ambassadors from AFL, NRL, ARU, Hockey Australia, Swimming Australia and Motor Sports. Key Responsibilities Design and launch RUOK? in Sport. Stakeholder management with key national sporting bodies and associations. Gain maximum exposure for RUOK programme through leveraging relationships with key sporting bodies and the Australian Sports Commission. Develop and manage the Sport Ambassador programme including Social Media strategy. Reason for leaving: Was a short term, honorarium position which concluded after RUOK?Day was held. April 2008 June 2011 - Group Manager Marketing & Product M2 Commander Key Achievements Regenerated and relaunched the Commander brand. Managed business transformation and conducted Marketing and product restructure. Successfully managed the transition for the sale of the business to M2, closing down the logistics side of the business and relaunching the National Dealer network. Returned hardware and network products to positive growth for first time in over 5 years. Doubled customer retention rates. Successfully launched Commander Finance, a partnership with the Flexi Group, writing in excess of $1M per month within 6 months of launch. Key Responsibilities Manage and develop the product portfolio with revenues in excess of $150M. Marketing budget of $1M Manage strategic supplier relationships with key vendors. Leadership and Development of Marketing team. Revenue - $140M Budget - $1M Direct Reports - 8 Reason for leaving: Role was moved to Melbourne and I respectfully declined the offer to relocate. Page 3 Stuart Matthewman Curriculum Vitae June 2006 July 2007 - Country General Manager NewTel Communications, Dublin, Ireland Key Achievements Develop and implement customer segmentation model. Increase multi product penetration to over 25%, industry standard was 15%. Increased sales campaign performance by 18% via targeted local area marketing activity. Through customer base optimisation and rationalisation increased customer margin by 5 points. Successfully securing the exclusive right to partner as the telecommunications provider for the Independent Primary Principals Network (IPPN). Key Responsibilities Develop and implement the NewTel s first Marketing and Product Plan. Product development, identification of and entry to new markets. Introduce marketing discipline and channel diversity to a single sales channel organisation. Negotiate with external suppliers and third party vendors. Revenue - 24M Direct Reports Nil Budget - 100k Reason for leaving: To return to Australia. September 2003 May 2006 - Programme Manager Positive Activities for Young People Central London Connexions, London, UK Key Achievements Developed Central London PAYP programme to be recognised number 1 nationally. Increased participation numbers by over 20%. Improved positive outcomes for young people by 30%. Key Responsibilities Manage and develop PAYP programme for 7 Boroughs of Central London. Effectively target providers and Young People for Connexions learning programmes, via direct and online channels. Represent the Central London Partnership requirements within Government Office. Revenue Not for profit. Direct Reports - 8 Budget - Government funding 4M. Reason for leaving: Opportunity to work in Ireland. December 2002 March 2003 - Strategic Marketing Director Splash Marketing Communications Agency, Australia Key Achievements Successfully pitched to manage the major sales force incentive for Samsung Mobile Technologies. Managed, to launch, the Samsung Satellite incentive programme on time and below budget. Page 4 Stuart Matthewman Curriculum Vitae Liaised with suppliers to design and launch the Samsung Satellite incentive website. Successfully pitched and launched Pregnant Pause a new financial services product for one of Australia s top lenders. Key Responsibilities Liaising with the client and programme partners to deliver Samsung Satellite, a completely online sales incentive programme, on time and to budget. Consulting to the Managing Director on pitches for new business. Reason for leaving: Completed short term contract / To move overseas. June 2001 November 2002 - Product Marketing Manager AOL 7 Online Services, Australia Key Achievements Delivered the first bundle offering with a take up of 17% in the first 6 months. Managed the aol.com.au and smartInternet.com.au websites incorporating new online sales channels, which over delivered on registrations by over 600%. Increased second brand membership base by 13% through direct and online marketing activity. Managed and implemented customer profitability project across both brands. Developed and launched AOL PrePaid product in retail outlets. Key Responsibilities To manage the complete product suite for AOL 7 Online services, including AOL and smartInternet products, the aol.com.au, smartInternet.com.au and i7.aol.com.au online properties. Manage customer research relationship with key agencies both in Australia and North America. Increase revenue through building customer value propositions utilising the full suite of AOL and AAPT products. Revenue $16M Direct Reports - 3 Budget - $5M. Reason for leaving: To move overseas. March 2000 May 2001 Customer Marketing Manager RSL Communications, Australia Key Achievements Introduced a segmentation and customer profitability model lowering cost to manage and tailoring customer experience based on net value. Relaunched the Personal Communications website including; site architecture, e-commerce and e- service capabilities. Managed RSL COM s residential fixed line product EziTalk. Implemented strategies that saw an increase in sales of over 300% over a six month period. Introduced revenue development programmes that saw ARPU increase by 3% across the mobile customer base. Through targeted retention programmes lowered churn by 15% over the 12 months to April 2001. Page 5 Stuart Matthewman Curriculum Vitae Key Responsibilities Introduce segmentation and profitability model Develop and launch RSL COM s fixed line, cross sell product. Manage Personal Communications website. Maximise customer retention with a focus on increasing ARPU and profitability. Manage Customer Saves and Sales team of 13 employees. Direct Reports Nil. Budget - $400K. Reason for leaving: Presented with the opportunity to take a more senior role at AOL 7. November 1997 - March 2000 Olympic Marketing Specialist Telstra Corporation Key Achievements Managed Olympic strategy for the Small Business sector increasing second line penetration by 5%. Implemented Telstra s first ever co-promotional activity with Olympic partners and Foxtel. Completed a review of key billing issues, managed cross-departmental project team and developed strategies to address major cost areas to improve Telstra s reputation and brand in the market place. Completed review of Telstra s entry into the deregulating electricity market. Developed and implemented Olympic strategy for prepaid cards resulting in the most successful prepaid calling promotion to that time. Key Responsibilities Identifying and capitalising on new revenue opportunities through sound strategic projects. Strategy, project and campaign management for; Travel industry, Small Business, Pre-Paid calling products, including online and retail channels. Planning and management of service demand for the Olympic period. Managing co-promotional activity, including the relationships with Official Olympic Partners. Identifying key market opportunities, developing and delivering activity to capitalise on these. Reason for leaving: Decided to leave Telstra after more than 5 years to seek new challenges. Page 6