Kent Henschen

Email: abqeav@r.postjobfree.com

Address: **** *** ***** *****

City: Evergreen

State: CO

Zip: 80439

Country: USA

Phone: 262-***-****

Skill Level: Director

Salary Range: $125,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

KENT B. HENSCHEN

2996 Sun Creek Ridge, Evergreen, Colorado 80439

Telephone: +1-720-***-**** Mobile: +1-262-***-****

abqeav@r.postjobfree.com www.linkedin.com/in/kentbhenschen

EXPERTISE

Global marketing, communications, and corporate relations leadership

Creation and implementation of global marketing communication strategies and tactical campaigns

Markets and commodities research and analysis - strategic and tactical application

Creation and management of brand identity and brand identity standards

Creation and implementation of e-programs and campaigns - web sites, social media, e-outreach

Intelligent and creative use of MarCom resources - reaching goals within budgets

EXPERIENCE

Vice President, Global Marketing & Communications

Mine Site Technologies Pty Ltd, Sydney, NSW, Australia (Golden, Colorado, USA) ($75m sales) 2011 - 2012

MST is a global leader in the design, manufacture, installation, and service of wireless communications solutions

* Created a formal corporate global marketing communication function resulting in: improved corporate relations and public visibility; enhanced processes for new customer development and existing customer support; efficient support of global sales and sales materials creation; saved the company tens of thousands of dollars in consulting and contractor fees; successful MarCom talent recruitment and vendor channel development in support of expanded programs

* Lead the creation of formal brand standards and programs that effectively communicated identity to the international stakeholder markets and employee organization resulting in enhanced global brand awareness, efficient brand implementation into new markets, and increased global brand value

* Planned and facilitated participation in industry and stakeholder events, tradeshows, and conferences resulting in new and expanded markets visibility and hundreds of qualified customer leads

* Created internal and external news releases, newsletters, white papers, and stakeholder's communications resulting in increased global markets awareness and targeted customer education

* Lead the development and implementation of social media marketing tools (Facebook, LinkedIn, Twitter) resulting in expanded markets and stakeholder's awareness in new and non-traditional communication chains saving the company tens of thousands of dollars in consulting and contractor fees

* Lead the creative development and tools creation processes for coordinated sales collateral, multi-media communications, and advertising campaigns resulting in tens of thousands of dollars of savings by maximizing use of internal resources

* Lead the redesign of the corporate web site making it the primary marketing communications tool for the corporation resulting in a 30% year-over year increase in web visitor traffic. Used internal resources saving the company tens of thousands of dollars in consultant and contractor fees

* Created and managed corporate communications and marketing budgets in excess of US$1m

Vice President, Marketing & Corporate Communications (Global)

Eurotire, Inc., New York, New York, USA ($50m sales) 2010 to 2011

Eurotire is a leading designer and manufacturer of OTR mining tires for global heavy equipment markets

* Created a formal corporate global marketing communication function resulting in: improved corporate relations and publics visibility; enhanced processes for new customer development and existing customer support; efficient support of global sales and sales materials creation; saved the company tens of thousands of dollars in consulting and contractor fees; successful MarCom talent recruitment and vendor channel development in support of expanded programs

* Lead the creation of formal brand standards and programs that effectively communicated identity to the international stakeholder markets and employee organization resulting in enhanced global brand awareness, efficient brand implementation into new markets, and increased global brand value

* Initiated a program of digitizing all collateral materials making them available on the web and corporate intranet, saving the company tens of thousands of dollars annually in printing costs

* Planned and facilitated participation in industry and stakeholder events, tradeshows, and conferences resulting in new and expanded markets visibility and hundreds of qualified customer leads

* Facilitated international communications (internal and external) including the use of social media tools and translation services to insure total effectiveness

KENT B. HENSCHEN

2996 Sun Creek Ridge, Evergreen, Colorado 80439

Telephone: +1-720-***-**** Mobile: +1-262-***-****

abqeav@r.postjobfree.com www.linkedin.com/in/kentbhenschen

EXPERIENCE (CONT)

Director, Corporate Communications (Global)

Bucyrus International, Inc., South Milwaukee, Wisconsin, USA ($2.5b sales) 1999 to 2009

Bucyrus was a world leader in the design and manufacture of heavy equipment for surface and underground applications

* Developed and implemented communications and relations strategies, initiatives, and processes resulting in a world class corporate communications and relations function and saving the company tens of thousands of dollars in consultant and contractor fees

* Created the methodology and initiated market and commodities research and analysis for strategic marketing and communications initiatives, saving the company tens of thousands of dollars in consultant and analyst fees

* Lead the redesign of the corporate web site to make it the primary publics marketing communications tool for the corporation resulting in a 600% activity increase from an original ~30k visitors to 191k visitors with 2.27 million page views. Achieved over 1.1 million total page views to bucyrus.com (from all (5) language websites) in the first six months of 2009. Managed the redesign processes using internal resources saving the companies tens of thousands of dollars in consultant and contractor fees

* Lead the creation of employee dedicated web site, e-newsletter, and internal communications processes to facilitate employee communications using internal resources and saving the company tens of thousands of dollars in consultant fees

* Initiated a program of digitizing all collateral materials making them available on the web and corporate intranet saving the company tens of thousands of dollars annually in printing costs.

* Directed public/community relations, press and industry media relations, investor relations, and employee relations

* Directed investor relations including creation of the Annual Report, coordination of annual stockholder and investor meetings, and compliance to Regulation FD communication requirements saving the company thousands of dollars in consulting and related costs

* Managed corporate marketing communications, and community relations combined budgets of nearly $3M

* Positions held prior to Director, Corporate Communications: Director, Marketing & Communications (Global), Manager Marketing (Global); Product Manager Shovels & Drills (Global)

Director, Sales & Marketing (Global)

Power Packer Division/APW (now Actuant), Glendale, Wisconsin, USA ($15m sales) 1998 to 1999

A leading manufacturer of hydraulics for automotive, truck, construction, and mining

* Directed all divisional sales and marketing functions including research, analysis, and forecasting

* Managed all commercial functions for the division including the sales and project support office

* Interfaced with all global units to insure products met diverse market needs

* Managed division budget

* Positions held prior to Director, Sales & Marketing: Manager, Mobile Markets (Global); Product Manager (Global)

EDUCATION

Bachelor of Science - Business Administration

Minor: Urban Studies / Dean's List (all eligible semesters) / Elmhurst College, Elmhurst, Illinois

Certificate - Business Management

Elmhurst Management Program / Elmhurst College, Elmhurst, Illinois

Associate of Arts - Tool Engineering

Graduated with Honors / ITT Technical Institute, Fort Wayne, Indiana

PROFESSIONAL & COMMUNITY ACTIVITIES / SKILLS

Corporate Leadership Team - Community Support Executive Steering Committee - Corporate Ethics Committee -

Health Steering Committee - Security Steering Committee - National Mining Association MINExpo Committee -

National Mining Association Communications Committee - St. Ann Center of Milwaukee Marketing Committee -

South Milwaukee Performing Arts Center Board - Bucyrus Museum Curator Committee -

Publisher/Editor Bucyrus, Eurotire & Mine Site Tech Web Sites and Employee Newsletters -

Church of the Cross Communications & Marketing Volunteer - Community NFP Consulting Volunteer -

Proficient with MS Word, MS Excel, MS Picture Manager & Adobe Photo LE - Expert with MS PowerPoint

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