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Marketing Manager

Location:
Shrewsbury, NJ
Posted:
January 25, 2013

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Resume:

Tom Davidson

Email: abqe9e@r.postjobfree.com

Address: *** ************ *****

City: Shrewsbury

State: NJ

Zip: 07702

Country: USA

Phone: 732-***-****

Skill Level: Management

Salary Range: $85,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Tom Davidson, S.V.M., I.S.P.

250 Williamsburg Drive

Shrewsbury, NJ 07702

abqe9e@r.postjobfree.com

www.tomldavidson.virb.com

Cell: 732/618-7292

Profile

Highly experienced Retail Marketing, Visual Merchandising, Advertising, Events and Promotional Professional ... approaches challenges creatively, cost effectively and with great organizational detail ... whose talent encompasses visual merchandising and retail marketing plans, managing and coordinating media schedules with advertising agencies, composing enticing ad copy for everything from newsletters, promotional pieces and web sites, customer building events from conception through final implementation, promotional concepts and materials, retail educator and lecturer, trade publication author, designer and coordinator of retail trade show exhibits and designer and coordinator of income producing special events ... whose client base has including national retailers, shopping center developers, gourmet grocery markets, the travel industry, designer fragrances, giftware and display manufacturers, and more.

Experience

- Retail Services Manager: The South Street Seaport. (The Howard Hughes Corporation) 2011- 2012. Manage the planning and distribution of various retail services offered to both temporary and permanent Merchants at the South Street Seaport Shopping Center based in New York, NY. Services include Store Planning, Visual Merchandising, Retail Buying, Retail Marketing, Overall Store Performance Audits, Directional Signage, Barricade Programs and Exterior Landscaping projects.

- Director, Visual Merchandising: The Food Emporium (an A&P Company) 2009 - 2011

Oversee the Visual Merchandising presentation for 16 gourmet Food Markets based in New York, NY, including the

implementation of Fixturing/POS, Signage, Graphics, Props and other merchandising materials. Supervise the visual

efforts for International Food promotions; Supervise and train store associates. Write Visual Merchandising Standards

and Guidelines manual; www.thefoodemporium.com

- Director of Marketing, Merchandising & Promotions: Dearborn Market, Inc. 2004 - 2009.

Coordinate all Marketing, Merchandising and Promotional efforts for Dearborn Market, an upscale gourmet food market and garden center in Holmdel, NJ.; www.dearbornmarket.com

- Founder, Designer, Owner: Home & Vine, Inc. 1998-2004

1,600 Square Foot up-scale retail home accessory/gift store, Red Bank, NJ. Managed all gift buying, marketing and visual merchandising, website copy, designed and coordinated all advertising and promotional pieces and events.

- Senior Retail Specialist: Equity Properties, Inc. 1988 -1998

Act in a regional consulting capacity to oversee the visual merchandising programs at all fifteen Equity-managed centers; provide on-site and corporate level visual merchandising training to shopping center personnel; create and edit visual merchandising training manuals and newsletters; oversee the design and execution of all visual aspects for a 1,600,000 square foot shopping center, including display cases, carts and kiosks, in-line stores, signage and barricade programs, holiday trim, theme decor, special events, grand re-opening visuals and promotions.

- President: 3D Illustrations. 1986 - present

Retail Marketing/Visual Merchandising consultancy company. Sample of national clients:

- Visual Merchandising Manuals: The Taubman Company, Inc.; General Growth Properties, Inc.

- Specialty Leasing Cart/RMU Decor Program: The Rouse Company, Inc., The Kravco Company, Inc.

- Specialty Leasing Designs: Corporate Properties Investors, Inc.; The Mills Corporation/Sales Dynamics, Inc..

- Trade Show Exhibits: Club Med, Inc., Dazian Fabrics, Inc.

- Window Design: H20+Madison Avenue, Giorgio Boutique, Nina Ricci Fragrances.

- Speaker: Visual Merchandising. George Little Management, Inc., Russ Berrie, Inc., International Council of Shopping Centers, National Retail Federation, Business Week News, The National Association of Display Industries and New

Jersey News Channel 12.

- Prop construction: Pee Wee's Playhouse, Broadcast Arts, Inc.

- Visual Merchandising Article Author: Giftware News, The Retail Challenge, Baby Shop Magazine, Specialty Retail Report

- Work featured in: Retail Reporting, Shopping Centers Today

- Store Design/Retail Consulting: ...everything from gifts to pets!

- Professor of Visual Merchandising: Parsons School of Design, New York, NY

- Creative Director: Dazian Fabrics, Inc. New York, NY

- Visual Merchandiser: R.H. Macy's, New York, NY

Education: B.F.A., Parsons School of Design, New York. Dean's List

Associations

Member: Society of Visual Merchandisers, International Conference of Shopping Centers, Advisory Council: National Association of Display Industries, Institute of Store Planners, Retail Advertising Marketing Association.

Additional Skills: Vendor resourcing; advertising concepts and print media design. Software: Power Point, MS Word, WordPerfect; Windows XP & 7, Excel. Current training: AutoCAD, PhotoshopCS3, Adobe Illustrator



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