Marketing Management

Raef Tawfik Al-Haj Hussein

Personal

Name

: Raef Tawfik Al-Haj Hussein

Address

: Department of Marketing, Faculty of Economics and

Administrative Sciences, Yarmouk University, Irbid,

Jordan

e-mail: abqe3u@r.postjobfree.com

fax: 962-*-*******

Nationality : Jordanian

Marital Status : Married

Number of Children : Four

Academic Rank : Professor

Education :

Degree Institution & Address Graduation Date

1. B.A. in Business Alexandria Univ., Egypt 1966

& Economics

2. M.Ed. Florida A & M Univ., 1974

Tallahassee, Florida, USA

3. M.B.A. Univ. of Alabama at Birmingham 1976

Birmingham, Alabama, USA

4. Ph.D. in University of Alabama, 1985

Marketing Tuscaloosa, Alabama, USA

Title of Dissertation

" An Empirical Examination of Power and Conflict in Jordanian Food Distribution Channels " .

Experience

A. Teaching

1. 1966-1971 Teaching in Schools of Ministry of Education in Saudi Arabia

2. 1977-1980 Teaching Courses in Economics and Business at Yarmouk University

3. 1985-Now Teaching courses in marketing management, strategic marketing, marketing research, channels of distribution, retailing, consumer behavior, management, organization behavior, sales management, materials management, and production management at Yarmouk University, and other Universities, in Jordan and outside Jordan .

B. Administration:

Sept. 1985-Sept.1987 : Acting Chairman of Accounting Department, Yarmouk University, Jordan . Sept. 1989-Sept.1991 : Chairman of Business Administration Department, Yarmouk University, Jordan. Sept. 1992-Sept.1993 : Chairman of Business Administration Dept., Philadelphia University, Amman, Jordan. June 1994-Sept. 1995 : Chairman of Business Administration Dept., Qatar University, Doha, Qatar. Sept. 1996-Aug. 1997 : Vice Dean, Faculty of Economics and Administrative Sciences, Yarmouk University .May 1999-Aug. 2000 : Chairman of Marketing Department, Yarmouk University, Jordan . Sept.2001-Aug. 2002 : Marketing Track Coordinator, Dept. of Business

Administration, UAE University, Al Ain, United

Arab Emirates.

8. Sept. 2002-Aug. 2004 : Chairman of Marketing Department, Yarmouk

University, Jordan.

9. Sept. 2005- Aug. 2009 : Chairman of Marketing Department, Yarmouk

University, Jordan.

10. Sept. 2009- Now : Chairman of Business Administration Department,

Princess Sumaya University for Technology, Jordan.

Research Interests :

Channels of Distribution : Behavioral DimensionsMarketing Strategies and Strategic Planning

Graduate Teaching and Services

A. Teaching

Teaching marketing management for MBA students at the University of Jordan, Amman. (1986). Teaching marketing management for MBA students at Yarmouk University (Fall 1995-Fall 1999, and Spring 2004- now)

B. Services

1. A. Supervisor of several masters degree theses.

2. A committee member (external examiner) in many masters degree theses at Yarmouk University, University of Jordan, and Al al-Bayt University.

3. A committee member (external examiner) in a Ph.D. dissertation at Amman Arab University for Graduate Studies (AAUGS).

4. A referee of some Ph.D dissertations and masters degree theses at AAUGS.

Honors and Awards:

Omicron Delta Epsilon (Honor in Economics)/1976.Alpha Mu Alph (National Marketing Honory)/ 1984.

Committees and Councils at the University Level :

Degree Plans: (1990-1992), (1994-1995), (2002-2004)Research (1990-1992), (1995-2000).Higher Education Council (1996-1997)Higher Education Committee (1999-2000)Faculty councils : 1985-1987; 1989-1991;1996-1997;1999-2000; and 2002- now

Community Service:

Various lectures and training programs concerning marketing and management topics that were given to personnel in both private and public organizations, in Jordan, State of Qatar, and United Arab Emirates.

Professional Associations:

Southern Marketing Association (1981-1984)/USAAmerican Marketing Association (1981-1984) /USA

Professional and Scientific Meetings and Seminars:

A symposium by Association of Arab Universities. Paper Presented: Curriculum in Business Administration (1987). /Amman, JordanMarketing in Jordan and underdeveloped countries. A lecture delivered in Yarmouk University (1989)- in Arabic/Irbid, JordanMarketing in Pre-Islamic Era. A lecture delivered in the University of Qatar (1994) - in Arabic. Do Consumers ‘ Risk Perception Differ between Goods and Services? A lecture delivered in the United Arab Emirates University (2001).

Publications:

Books:

Marketing: A Strategic Approach. Amman : Tarek Center for University Services, (In Arabic). (Co-author)

"The Early Arabian Trade and Marketing", The Islamic Quarterly, Volume LIX, Number 2, 1986, PP. 109-117 ."A Critical Review of Strategic Planning Models", The Quarterly Review of Marketing, Volume 12 numbers 3&4, Spring / Summer, 1987, Pp. 16-21. "Informal Groups, Leadership, and Productivity", Leadership and Organization Development Journal . Volume 10, No. 1,1989, PP. 9-16."Power and Conflict in Jordanian Food Distribution Channels", Journal of International Food and Agribusiness Marketing . Vol. 1, No. 3 1989, PP. 69-92. (Co-author). "Personal Values and Food Retail Choice: The Case of Jordan " Journal of International Marketing and Marketing Research, Vol. 15, No. 1, Feb. 1990, PP. 11-20. "Understanding and Managing Informal Group" Management Decision Vol.28, No.8, 1990, PP.36-41. Marketing Productivity: Concept and Measurements, and Its Application in Jordanian Business Organizations. Abhath Al-Yarmouk . (Hum.&Soc.Sci) Vol.7,No.1,1991,PP.9-22."Jordanian Consumers Attitudes Towards Products of Foreign Origin VS. Domestic Products". Journal of International Marketing and Marketing Research, Vol.22,No.3,1997, PP.157-163."Marketing Strategies in Jordanian Banks ".Al-Edari (in Arabic), Vol.20, September 1998, PP. 143-169."Jordanian Businessmen’s Attitudes Toward the Marketing Concept-An Exploratory Study", Tanmiat Al-Rafidain /Rafidain Development (in Arabic), Vol.20, No.55, 1998, pp.139-53."The Impact of Consumers ‘ Demographics on the use of Product Quality Signals-The Case of Jordanian Consumers " . Journal of International Marketing and Marketing Research, Vol.24, No.2, 1999, PP. 77-84."Acceptance and Implementation of the Marketing Concept by Jordanian Business Organizations ", Journal of International Selling and Sales Management, Vol.5, No.2,1999, PP.75-84."The Nature of Marketing Mix in the Less Developed Countries ", Journal of International Selling and Sales Management, Vol.6,No.2,2000, Pp.55-64."Marketing Channels and Economic Development, " Middle East Business Review, Vol. 5, 2001, pp. 11-19. "Employee Absenteeism : Antecedents, Consequences and Management ", The International Journal of Applied HRM, Vol. 1, No. 2, 2001, pp. 14-28."Jordanian Tourist Organizations and the Practice of Strategic Planning ", Journal of Economic and Administrative Sciences, Vol. 17, 2001, pp. 104-120. (co-author). Do Consumer’s Risk Perceptions Differ Between Goods and Services, The International Journal of Applied Marketing, Vol. 1, No. 1, 2002, pp. 102-110. An Empirical Examination of Retailer-Wholesaler Relationships in The Jordanian Channels of Distribution, The International Journal Of Applied Marketing, Vol. 2, No.2, 2003, pp. 25-37. Investigating the Relationships Between Service Quality and Behavioral Intention in an Educational Setting, Dirasat, Administrative Sciences, Vol. 31, No. 1, 2004, pp. 151-156."Strategic Planning-Firm Performance Linkage: Empirical Investigation From an Emergent Market Perspective," Advances in Competitiveness Research, Vol. 15, No. 1&2, 2007, pp. 15-26 (co-author)."Strategic planning in emergent market organizations: empirical investigation", International Journal of Commerce and Management. Vol. 18, No. 1, 2008, pp. 47-59. (co-author)."The Impact of Market Orientation on Business Organizations' Performance – The Case of Jordan", Journal of International Marketing and Marketing Research, Vol. 34, No.1, 2009, pp. 19-44. (co-author).

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