Design Sales

**** ***** **** ***** *-m: abqdzf@r.postjobfree.com tel: 510-***-****

STEVEN SOSHEA

BACKGROUND SYNOPSIS El Sobrante, California 94803 www.soshea.com mob: 510-***-****

EXPERIENCE

CAPABILITIES

Brand Development 4/01 to Present, Steven Soshea Design

Analysis & Strategy, Logo/Icon Creative Director/Principal: brand and identity development, integrated marketing, web site design and online media,

Design, Comprehensive packaging design, tradeshow systems, corporate and institutional communications, mobile interface design;

Identity Systems, Integrated clients include Discreet/Autodesk, Oracle, Bio-Rad, Leapfrog, Lawrence Berkeley National Laboratories, Sonic Solutions,

Marketing Campaigns iSkoot, AlarmPoint Systems, PanTerra Networks, Focus 4 Promotions, Rodia Records, Salon Rouge, Motorslug

Entertainment, and others; creative clients include Young & Rubicam and Tuft+Co.

Mobile Media

Mobile UI Design, 2/10 to 6/10, Good Technologies, Inc.

Iconography, Wireframing, Principal UI Designer: designed iPhone and Android cross-platform UI system for secure email, contacts, and calendar

Information Architecture, applications; involved in developing innovative context-based interaction systems; experience with Agile development.

User Personas, Use-case

7/05 to 11/07, Openwave Systems, Inc.

Scenarios

Creative Director (contract): designed and directed comprehensive rebrand including brand guidelines, new corporate

logo, gurative and abstract imagery, revised typography and color palette, stationery, screen saver, and web site visual

Online Media

Web Site & Interface Design, design; templates for PowerPoint, data sheets, whitepapers, and Sales RFPs, etc.; extensive revision of previous brand,

User Experience, Information including complete rewrite of brand guidelines and redesign of materials; extensive rebrand of subsidiary company;

Architecture, Wireframing, designed sales and marketing campaigns, including thematic logos with imagery, brochures, direct mail, web microsite,

Flash Animations, Ad event signage, and print collateral; corporate tradeshow and event support, including booth graphics and custom panels,

Banners, HTML Email, Screen furniture, signage, print collateral, magazine advertising, email invites, and monitor animations; web site visual design

Savers, Self-running Apps, support, including header graphics, Flash and static home page banners, interior page Flash animations and technical

Application Iconography diagrams, and intranet visual design; mobile interface visual design and basic wireframing; wrote script and art directed

internal sales video; in-house executive photographer; managed multiple domestic and international vendor relationships;

Print Media

managed press checks.

Brochures, Catalogs, Annual

Reports, Packaging Systems, 2/95 to 4/01, Macromedia, Inc.

Tradeshow & Event Systems, Senior Graphic Designer & Project Art Director: primary lead in designing numerous print and digital materials; developed

Environmental Graphics, and created product packaging, data sheets, sales kits, brochures, newsletters, complete magazine redesign, posters,

Posters & Banners, Stationery CD and book covers, conference signage and print materials, corporate incentive materials, and various direct mail;

Systems, CD & Book Covers, developed and created company-wide system of application icons; developed and created icon system for Director

Magazine & Editorial Design, Behavior panel; created user interface for a music player and a multiuser chat; developed core pre-press production

Instructional Manuals, Direct guidelines; wrote corporate style guide speci cations for product icons and branding, product packaging, and application

Mail, Incentive Items icons; art directed international creative teams through written and visual templates and direct correspondence; art

directed junior designers and production staff; managed domestic and international press checks; established and

maintained department design library; mentored print and multimedia designers in graphic design and technical issues;

SKILLS

coordinated interdepartmental and Creative Services brainstorming meetings; session speaker and gathering moderator

at the UCON98 Macromedia user conference.

Programming

XHTML & CSS 12/91 to 12/94, Berkeley Systems, Inc.

Intermediate ActionScript (2) Senior & Lead Graphic Designer: created packaging systems, software manuals, advertisements, brochures, catalogs,

WordPress data sheets, posters, disk labels, etc.; art directed photography, managed model and photographer search; developed

departmental pre-press production guidelines; created screen saver artwork and sounds; mentored designers in software

Media Programs

and pre-press issues.

Dreamweaver, Flash,

Fireworks, Firebug,

E D U C AT I O N

Screentime, IconBuilder

California College of the Arts, B.F.A. Interdisciplinary Design

U.C. Berkeley, emphasis in science and art

Print Programs

Photoshop, Illustrator, Student Internships: De Young Museum; Cronan Design, SF

InDesign, Acrobat Pro,

QuarkXPress P U B L I C AT I O N S

2007, Word It, Edited by Bryony Gomez-Palacio and Armin Vit, How Books

Other Skills & Interests

2005, Stop Stealing Sheep, Year 3 ( 04- 05), Edited by Bryony Gomez-Palacio and Armin Vit, Speak Up Press

Photography, Architecture,

1995, Adobe Illustrator Creative Techniques, by Ellenn Behoriam & Gary Poyssick, Hayden Books

Furniture Design, Interior

1994, Photoshop F/X, by Cathy Abes, Ventana Press

Design, Gardening, Video,

1987, Stars & Stripes, by Kit Hinrichs, Chronicle Books

Painting, Sculpture

AWA R D S

Print Magazine Regional Design Annual, Publish Magazine, Step-by-Step Graphics

O R G A N I Z AT I O N S

AIGA, IxDA San Francisco, SoDA

Contact this candidate