Van Nguyen

**-* ******* ****

Scarborough, ON, M*B 1Z8

Cellular: 416-***-****

abqduo@r.postjobfree.com

CAREER OBJECTIVE

Seeking a position demonstrating my extensive knowledge and successful experience where individual achievements and performance will be recognized, thereby allowing opportunities for professional growth and at the same time ensure the success of the company.

HIGHLIGHTS OF QUALIFICATIONS

Broad-based training in business; specific training in marketing, which includes marketing research, integrated marketing communications, internet marketing and brand managementExperience with working under tight deadlines with minimal supervisionExcellent communication and interpersonal skillsProficient use of MS Word, Excel, PowerPoint, SQL server, Access, Outlook, Adobe Photoshop, SalesForce, Google Analytics, SPSS 16.0, Customer First, and Windows XP/Vista/7 and Mac OS X Operating SystemsIntermediate level of HTML and web designFluent in English, Vietnamese and limited FrenchAble to work effectively in a team or independentlyQuick learner, self-motivated, hard working, dedicated and trustworthy

EXPERIENCE

Performance Marketing Analyst May 2011 - Current

Yellow Pages Group, Scarborough, Ontario Provided detailed recommendations to help optimize the YP analytics platform to enhance the aesthetics of the platform while creating a more user friendly interfaceCreated supplemental documents to help escalate the transition of the YP analytics platform by providing mocks ups, step-by-step changes, and html scriptsCompiled detailed performance reports using raw data from SQL server to provide upper management and clientsDeveloped SEM campaigns for YPG’s preferred online placement products to help drive traffic for the end consumerMeasured the effectiveness of SEM campaigns and how it impacts clicks and impressions for the end consumers Analyzed trends of impressions and clicks to measure the effectiveness of adding preferred placement products

Research Assistant May – September 2009

Government of Ontario

Ministry of Economic Development and Trade, Toronto, OntarioSupported the development and implementation of investment attraction activitiesDeveloped regular related reports for managementAssisted group members with developing market and company information to support the development of business cases for attracting investment in OntarioUpdated and developed PowerPoint presentations in three sectors (Automotive, Advanced Manufacturing and Alternative Energy) for both internal and client presentationsAssisted section management and team leader to collate information and prepare numerous and regular reports for senior management

Van Nguyen 2/2

Cellular: 416-***-****

abqduo@r.postjobfree.com

Marketing Consultant May – October 2008

Myron Corporation, Toronto, OntarioManaged over 1,500 accounts consisting of clients in the United StatesInitiated outgoing B2B sales calls to existing customers across the United States in order to obtain, re-order, cross-sell, re-activate, increase sales volumes and solicit referralsExpanded clientele base by reaching out to new potential customers Consistently surpassed sales goals established by sales forecastMade recommendations for improving quality and effectiveness of company products and practices as required

ACADEMIC EXPERIENCE

Marketing Consultant January – April 2012

BMW CanadaWorked with BMW to create an IMC marketing plan to effectively reach the female market to increase the number of test drivesConducted primary and secondary research to gain a better understanding of women and the luxury product market Formulated sales forecasts and ROI report over a 3 year period

Internet Marketing Consultant September – December 2009

Crown Prince Fine Dining and Banquet, North York, OntarioEstablished a environmental scan and trends analysis on the restaurant industryCreated an internal scan analyzing the four Ps (Product, Promotion, Place, Price)Analyzed and segmented the target market Researched internet usage trends, online users number and percentages, and user demographicsDeveloped online communications strategies

EDUCATION

Ryerson University May 2012

Toronto, OntarioBachelor of Commerce, Marketing Management Major and Law Minor

Centennial College May 2010

Toronto, OntarioOntario College Advanced Diploma in Business Administration, Marketing Specialization, co-operative studyEXTRACURRICULAR ACTIVITIES

Milan and Vanaily Blog (http://milanandvanaily.blogspot.com) March 2010 - CurrentObtained over $2,000 worth of retail products from 18 cosmetics companies (including NARS, Barielle, Piggy Polish, Claire’s, Hard Candy, Nicole by OPI, etc) within 6 months of operation to review their products Maintain a continuous relationship with marketing and executive staffUtilize search engine optimization and analytics to help increase trafficOn average Milan and Vanaily is viewed by 95 different countries/territories.

OCMC 09– Ontario Colleges’ Marketing Competition November 2009Selected by Centennial College to compete in the Entrepreneurship case

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