TYLER KNAPP LANE
**** ******** ****** abqdc5@r.postjobfree.com
Denver, Colorado 80220 207-***-****
Portfolio: thatslanesline.carbonmade.com
PROFILE
A highly capable, career driven individual interested in continuing a career in the marketing and
communications industry. Recognized for exceptional communication and organizational skills. Proven ability to
exceed customer expectations when working on tasks. Solid background and experience across a variety of
marketing disciplines, including:
Brand Marketing Public Relations
Graphic Design Social Media
Project Management Networking
PROFESSIONAL EXPERIENCE
IBM - Essex Junction, Vermont February 2010 to August 2011
MARKETING SPECIALIST - ENVIRONMENTAL SUPPORT
Responsible for the marketing and development of a site wide energy conservation campaign.
Organized and designed all marketing materials. Reported directly to the senior energy manager.
Assisted engineers in compiling and evaluating energy ideas to brand various marketing campaigns
Formulating an ongoing strategic marketing plan to emphasize internal energy conservation
Managed chemical waste data spreadsheets and conducted environmental impact assessment audits
Developed various energy logos, posters, newsletters to inform the site on environmental news and
events
Home Ecology - Shelburne, Vermont December 2009 to June 2010
MARKETING INTERN
Responsible for the management and organization of marketing materials
Proposed a unique brand identity to increase the company s exposure in their target market
Promoted and maintained a social media campaign to highlight new products and sale announcements
Designed and revamped new store logos, brochures, and in-store signage to coincide with positive
environmental practices
Vermont Cynic Newspaper - Burlington, Vermont Spring 2009
ASSISTANT LAYOUT EDITOR
Responsible for the development and coordination of newspaper layouts
Designed creative layouts for each section of the newspaper that would appeal to many demographics
Transformed and enhanced common newspaper themes to help engage a larger audience
Completed designs in a methodical manner upon deadlines
Essex CHIPS and Teen Center - Essex, Vermont Fall 2008
MARKETING ASSISTANT AND VOLUNTEER
Responsible for working with the executive director to create marketing campaign materials
Developed brochures that influenced donations and increased volunteer participation
Remodeled the centers news release, feature stories, and fundraising letters
Researched and compiled data to propel the launch of a successful social media campaign
EDUCATION
The University of Vermont, Burlington, Vermont
Bachelor of Science in Public Communication December 2009
TECHNOLOGY AND LANGUAGE SKILLS
Adobe CS5, Microsoft Office
Various IBM Databases
HTML, Dreamweaver, Google Analytics
Constant Contact
Intermediate Spanish Speaker
PERSONAL INTERESTS
Volunteer, Burton Chill Foundation Spring Fall 2008 Fall 2010
Member, University of Vermont Rugby Team Spring 2008 - Fall 2009
Member, University of Vermont Snowboard Team Spring 2008 - Fall 2009
Student, Outward Bound Outdoor Leadership School Summer 2003
REFERENCES AVAILABLE UPON REQUEST