Tsui Ka Ying Kathy
mobile: +852-****-****
email: **********@*******.***
web site: www.i-kaf.com
Personal Profile
Highly creative and skilled in traditional and digital illustration.
Enjoy challenges and excitements of designing across multiple media.
Full Macintosh skill. Proficiency in most design software, including Illustrator, Freehand, Photoshop, InDesign, Flash and
Final Cut Pro.
Ability to work independently, responsible, detail-minded, within tight deadlines and high degree of flexibility.
Ability to handle multiple projects at once and a passion for learning new programs and techniques.
Able to effectively coordinate and implement any design project with high-quality, cost-effective outputs.
Familiar with most large-scale printing and reproduction methods, as well as color management coordination.
Languages
Cantonese, English and Mandarin
Education
Master of Science in Multi-media Entertainment and Technology
2011
The Hong Kong Polytechnic University, Hong Kong
Bachelor in Design (Industrial Design) - Graduated with Distinction
2005
RMIT University, Melbourne, Australia
Foundation Studies (Art, Design and Communication)
2002
RMIT University, Melbourne, Australia
Hong Kong Advanced Level Examination
2001
STK Government Secondary School, Hong Kong
Hong Kong Certificate Education Examination
1999
SKH Chan Young Secondary School, Hong Kong
Additional Courses
PADI Advanced Open Water Diver
2011
PADI
Diploma in Visual Merchandising
2008
Asia Society of Visual Merchandiser, Hong Kong
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Working Experiences
Senior Designer
2007 Mar. - Present
Tmax Group Limited, Hong Kong
Responsibilities:
Providing design support for and communicate closely with the Creative Team on new
designs.
In collaboration with project team members.
Responsible for both product and graphic designs.
Creation of packaging from concept to production (hang tags, header cards, backer cards,
sidekicks and PDQs).
Preparing production presentation materials such as planograms, renderings and packaging
instructions.
Experience in both BLT and POSM, such as Poster, Leaflet, Sell Sheet.
Responsible for product design and development (plush, dog s chewing toys in particular).
Experience in designing licensed products for the American and the European markets.
Notable brands includes the LEGO Group, the Disney, Hello Kitty and Barbie.
In charge of company brand identity and showroom display.
Notable Clients:
Blip Toys, LLC. (USA); R2P Pet Limited (San Diego); R2P Group, Inc. (San Diego); Walmart (USA &
Canada); Dog Whisperer; Pack Power; Funny Farms; Sprong; KP Multinational Pty Ltd. (Australia);
Clic Time (UK); Nick Vujicic; Kidzania and Orix Buffaloes.
Product Designer
2006 Aug. - 2006 Oct.
Marc & Chantal Design Limited, Hong Kong
Responsibilities:
Research and develop bathroom products from concept drawing, color rendering, structural
design to final products.
Manage and keep track of product development timeliness.
Notable Clients:
American Standard (International).
Designer
2006 Mar. - 2006 Aug.
A Different Corner, Hong Kong
Responsibilities:
Design and implementation of brand identity.
Responsible for graphic design in terms of logo designs, packaging designs, posters and any
means for the product s advertisement.
Experience in visual merchandising and window display.
In collaboration with project team members.
Notable Clients:
Ayala Bar; Anne Koplik and Satellite.
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Awards and Achievements
The illustration Polarlar awarded Certificate of Excellence for the Second Greater China
2012
Illustration Awards.
The illustration KAF awarded Certificate of Excellence for the Second Greater China
Illustration Awards.
Christmas card design for MTR Corporation for Dr. Raymond K.F. Ch ien, Chairman & Sir
2011
Chung-Kong Chow, CEO.
Christmas card design for Hong Kong Society for the Protection of Children.
1st Runner Up of SPCA T-shirt Design Competition 2009
2009
Holey Snake, a floor lamp with Polypropylene, exhibited on indesignlive.com and later at
2008
Salone Satellite, Milan International Furniture Fair 2008.
Enrolled in Melbourne Movement, a young Australian design society.
2005
Availability
1 Month notice
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