Marketing Sales

Cynthia Gutierrez

Email: abqd7l@r.postjobfree.com

Address: 1290A Storey Ave.

City: San Francisco

State: CA

Zip: 94129

Country: USA

Phone: 415-***-****

Skill Level: Management

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

CYNTHIA GUTIERREZ

San Francisco, CA 94129

abqd7l@r.postjobfree.com

QUALIFICATIONS

DIGITAL MARKETING MANAGER: Providing leadership, business acumen, and creative talent to deliver revenue-generating digital marketing strategies.

Ambitious and tech-savvy marketing professional ready to combine traditional marketing methods with cutting-edge web technology to build brand awareness, generate business, and improve online presence and profitability. Provide vision and direction for digital campaigns, remaining detail minded while maintaining focus on big picture goals. Collaborative, energetic, and positive team player; noted for building strong rapport with team members, customers, vendors, and stakeholders at any company level.

Professional Development:

* Digital Media Marketing (NYU School of Professional Studies)

Technical Proficiencies:

* Windows, Mac OS, Palm OS, Sage ACT!, Microsoft Office, Adobe (Illustrator, Photoshop), Quark Express, Dreamweaver, In-Design, Media 100, Avid, PRO-LOG

SPECIALTIES

Branding, Messaging & Social Media; Web Analytics / SEO / SEM; Website Design & Implementation; Email & Database Marketing; Lead Generation / Sales Support; Client Acquisition & Retention; Event Coordination & Management; Contract Negotiation / Vendor Relations

EXPERIENCE

Independent Contracts, San Francisco, CA

Digital Marketing Consultant (2012 to Present)

Advise enterprise clients on strategies and solutions for leveraging Web technologies to grow business. Recently completed Scope of Work (SOW) for pending consulting engagement with GSE Construction; defined requirements, work activities, deliverables, timelines, and pricing for variety of services to be performed including website repair and migration to cloud, backend MYSQUEL and PHP upgrades to simplify site updates, reformatting of work section for improved map application and project information, setting up of Google Analytics account, and preliminary Search Engine Optimization (SEO) functions.

GSE Construction, Livermore, CA

Director of Marketing and Business Development (2006 to 2010)

Led marketing initiatives for construction company developing large-scale water treatment facilities for municipal governments and Fortune 500 manufacturers. Prioritized and balanced duties between marketing the company as a whole, capturing business for new wastewater-to-energy division, and aiding government contract division in prospecting for new bidding opportunities. Trained employees in event coordination, lead generation, and other critical marketing tasks; hired and managed external consultants to develop and maintain Web presence. Identified trade shows and conferences for business potential, and organized company participation in such events. Managed production of business development and sales support materials, as well as all administrative functions for the department.

** Spearheaded enterprise-wide rebranding initiative, overseeing creation of new logo, marketing collateral, proposals, project reports, and website.

** Developed new processes that enabled subcontractors and suppliers to obtain project plans and specs, reducing time for stakeholders to secure time-sensitive materials and freeing up bidding staff for additional projects.

** Cut costs and boosted productivity by creating company intranet that streamlined and simplified common administrative tasks.

McGraw-Hill - Construction Division, New York, NY

Events Manager (2005 to 2006)

Coordinated site logistics for multiple corporate events as freelance associate, promoting business for publishing division targeting the construction industry. Developed action plans for event participation, managed events staff and administration, and arranged travel itineraries and logistics for senior executives.

** Led team that handled registration drives, playing key role in soliciting sponsorship for large-scale black tie events from corporate partners.

Empire Force Events, New York, NY

Event Coordinator (2004 to 2006)

Organized logistics and donation processes for "Get Organized New York," an annual event presented by Real Simple magazine and held in Central Park to benefit the Fund for Public Schools. Deftly managed all administrative duties including spreadsheet development and logistics tracking for inventory and corporate donations.

** Worked closely with event stakeholders and transportation vendors to coordinate shipping and tracking of tens of thousands of individual items.

The Patina Group, Los Angeles, CA and New York, NY

Event Coordinator (2003 to 2004)

Managed engagements for premiere event planning and catering group serving the entertainment industry. Actively participated in high-level decision making from initial planning through all phases of event execution. Oversaw food preparation and vendor staff, interfaced with clients, and managed calendars, invoice payments, travel schedules, and accounts payable system administration.

** Skillfully juggled multiple responsibilities and met deadlines to ensure success of high profile, celebrity-oriented events including The Academy Awards.

Sites, Meetings and Events, Los Angeles, CA

Meeting / Event Planner (2002 to 2003)

Led sales activities and managed engagements for event planning company serving large-scale corporate and convention clients. Managed lead generation and inside sales, and coordinated travel arrangements, entertainment, and vendor management for major retail trade shows. Organized design, development, and distribution of marketing collateral and mass mailings.

** Directed all aspects of event coordination for corporate golf outing with 275+ attendees.

** Developed and implemented team building exercises and breakout sessions that brought together vendors and clients to discuss industry innovations and product lines.

** Participated in numerous trade shows and conventions to build lucrative relationships with major vendors including Retail Restaurant Association, SONY Studios, Suzuki, and Computer Retail Association.

Elegant Event, Los Angeles, CA

Meeting / Event Planner (2003)

GSE Construction, Livermore, CA

Director of Marketing & Events (1997 to 2002)

EDUCATION

Academy of Art University, San Francisco, CA

Master of Fine Arts (MFA), major in Motion Pictures

Santa Clara University, Santa Clara, CA

Bachelor of Arts in Broadcast Journalism

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