Sales Director

HUGH FLANIGAN RESUME

PROFESSIONAL EXPERIENCE

Creative Consultant 2008 - Present

Cynthia Steffe Developing brand identity, advertising and online presence for this upscale

women s clothing line.

epic Launched a new ad agency a global consulting group specializing in green initiatives. Work

included positioning, logo, web site, capabilities presentation, collateral, and experiential marketing.

CLIENT EXPERIENCE

Turkish Coalition of America Created materials to encourage Turkish Americans to join the coalition

Amgen and support it s causes. Work included posters, brochures, ads, web site, facebook page.

AOL

Silverlink Created integrated campaigns for CVS/Caremark and various pharmaceutical clients.

AT&T

Audible

Gannett Captivate Network Creative Director 2007 - 2008

Captivate

Redesigned layout of Network screens to better utilize clients broadcast campaigns.

Disney/Walden

Introduced client branded sponsorships to sync ads with relevant content.

E For All

Implemented a text message campaign to drive response thru digital OOH channel.

Fidelity

Developed a new web site to include up to minute editorial leveraged from Network and ads that

Gartner Group

fulfill drive-to-web offering. Created social media initiatives to get real-time feedback from viewers.

Harcourt

Hasbro

IDG E For All Expo Creative Consultant 2007

Hewlett Packard

Launched the E For All Expo a global gaming and networking event produced by IDG. Work

Horchow

included positioning, logo, tag line, web site, interactive sales kit, collateral, interactive kiosks

H&R Block

and experiential marketing.

IDG

Johnson & Johnson

Johnson & Johnson Coalition Together Rx Access Creative Consultant 2006

Marriott

Developed Together Rx Access consumer site launched by a coalition of 19 pharmaceutical companies.

Neiman Marcus

Launch was integrated with DR TV, DM and collateral. Site doubled enrollment and tripled page views.

Nestl

Developed a facebook page where questions could be answered in a timely, cost effective way.

Norwegian Cruise Lines

Olympus

H&R Block TaxCut Online Creative Consultant 2005-2006

Smart Car

Created an integrated online campaign with Mullen to re-launch H&R Block TaxCut. Client invested

Sprint

$8M in online media in a concentrated launch period, resulting in a sales increase of 33%,

TJX

reversing a 12% decline.

TJX Interactive Creative Director 2004-2005

Collaborated with TJX management team to test viability of e-commerce channel for TJMaxx and

HomeGoods retail brands. Built and managed internal team from 3 to 34 and launched both

e-commerce sites within 6 months. TJMaxx.com peaked at revenues of $100,000/day equivalent to

the largest TJMaxx retail store. Also created proprietary content, games, and user-generated

content to support other TJX brands Marshalls, Bob s, Bob s Teen, TJMaxx Teen, and AJ Wright.

Hugh Flanigan abqd0f@r.postjobfree.com 508-***-**** 24 Loading Place Road Manchester Massachusetts 01944

HUGH FLANIGAN RESUME

CONTINUED

Disney Walden Media Creative Consultant 2003

Conducted an extensive IA/UI exercise to add functionality and re-organize the Walden Media site.

Repechage Creative Consultant 2002

CREATIVE Created trade advertising campaign utilizing underwater photography to elevate the brand attributes

PROFICIENCIES of a seaweed-based skin care line. Designed product packaging and spa interior elements.

Digitas VP, Creative Director 1999-2001

Branding

Concept Development Creative leader on accounts worth more than $20 million. Hired, mentored and managed staff of

Digital OOH writers, designers, UI, content editors and Flash programmers.

Event Experiential

IA/UI Directed 3 launches for AT&T Broadband, encompassing web, CD-ROM, banner advertising, DM,

Identity e-mail, packaging, tutorial, customer support, sign up, demos, traveling road show and

Interactive interactive kiosks.

Social Media Developed the prototype for an e-commerce web site for specialty retailer, Horchow.

Web

Launched an online college degree site for Harcourt by coordinating with two third party content

management providers.

Thunderhouse Creative Director 1998-1999

Spearheaded creative efforts for Olympus, Nestl and Hasbro. Managed team of writers, producers

and designers.

AOL Associate Creative Director 1992-1998

EDUCATION

Partnered at high levels with AOL management to help grow AOL from 2.6 million members to

Chamberlayne over 14 million members, moving AOL from an ISP to a global media entity.

Boston, MA

Advertising Design Developed strategy, brand, design and interface for online and offline initiatives supporting three

Honors divisions of AOL. Creative work included interactive TV, kiosks, collateral, videos, AOL channels,

web sites, logos, broadcast and print advertising.

Special projects included interactive TV interface (NetHold Amsterdam) and interactive kiosk

(Smart Car Milan).

Hugh Flanigan abqd0f@r.postjobfree.com 508-***-**** 24 Loading Place Road Manchester Massachusetts 01944

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